What is Xiaoxi's brand concept?

Xiao Xi Hi is a brand of cultural gifts in Hanzhong City, which meets the tastes of young people. It is based on Hanzhong elements, combined with modern emerging trends of thought, to create Hanzhong cultural gifts. Crested ibis is a unique and precious species and the most distinctive element in Hanzhong. It was used as a national gift in the cultural exchange of the country, so it was used in the brand name. At the same time, "Little Ibi is happy" and "Little Joy" are homophonic, giving people an intuitive feeling of "relaxed and happy". The design of Xiaoxi brand combines modern geometry and traditional elements, which embodies the relaxed and young tonality of the brand and highlights the gift attribute of the brand.

Xiao Xi Hi is a "city gift" brand launched by Hanzhong Newspaper Media Group Zhenpin Trading Co., Ltd. on 20 19.