Under the new situation, how can freight forwarders create new competitive advantages?

Increase direct customers, especially establish direct relationships with key customers. Determining and establishing their own customer groups is the premise for freight forwarding enterprises to carry out business, and the number of direct customers is the key. Only when there are more direct customers can we ensure higher profit rate and maintain customer control and business continuity. At the same time, in order to further develop the relationship with customers and effectively cultivate loyal customers in the market, especially those who can bring profits, we must strive to retain them.

(B) to attract overseas customers

Go out and get goods from overseas buyers and customers. At present, the goods exported by FOB account for 80% of China's total export goods, which has formed a pattern that overseas customers designate freight forwarders to provide services in China. Who is the agent in China? The right of choice and control depends entirely on foreign buyers. In this way, if domestic freight forwarders want to find business, they must establish contact with overseas buyers and act as designated freight forwarders for overseas buyers in China.

(3) Grasp the carrier

Grasp the carrier well. Only in this way can the freight forwarder's customers get more favorable rates from the carrier, and ensure that the freight forwarder's customers can get enough shipping space without being rejected or dumped.

(d) Using existing resources

Make full use of the resources you already control. Relying on the key assets under our control, we can provide customers with comprehensive freight forwarding services, such as providing inland river terminals, inland river liners, bonded warehouses, container yards/container terminals, containers and so on. , so as to achieve the purpose of "locking" customers.

(5) Maintain good relations with government departments.

Establish and maintain close and good relations with relevant government departments and units such as customs, commodity inspection, port authority, etc., so as to help freight forwarders' customers speed up the customs clearance of port goods and handle other formalities in time, reflecting freight forwarders' ability and efficiency.

(6) overseas management ability

Strengthen overseas management capabilities. Manage the operation of overseas carriers and agents to ensure the quality of door-to-door service at the origin and destination.

(7) Providing value-added services

Solutions to provide customers with the best value-added services. Freight forwarders provide customers with a package of services, especially domestic CIF export customers, and should try their best to win more service links, so that on the one hand, it is convenient for customers, on the other hand, freight forwarders can get higher service fees, increase income sources and stabilize customers.

(eight) the use of project management to enhance market competitiveness.

Freight forwarders adopt project management to enhance market competitiveness. Through the implementation of project management, some relevant personnel are temporarily transferred to the same organization to form a matrix operation team, which has the same goal and works directly for customers, effectively overcoming the disadvantages of the traditional operation mode, and at the same time, it can not only cultivate, exercise and improve the quality of general personnel in freight forwarding enterprises, but also improve the scientific management level of managers. Practice has proved that project management is a good way to improve the traditional freight forwarding business and enhance the competitiveness of traditional freight forwarding.