What is traditional marketing?

The traditional marketing model is to have products before finding customers, while the online marketing model is more about understanding customers' needs before mobilizing goods, and sometimes even reaching zero inventory. In traditional marketing, buyers and sellers basically exchange opinions and suggestions by telephone, email, various exhibitions, etc., while online marketing can reach more buyers and sellers on the big platform of the network, and the information of both parties will be obtained in the fastest time. For example, a city is in urgent need of a certain medicine. If it takes the usual route, it will definitely delay patients' precious time. However, if it uses the Internet, the drug information of the whole country and even the whole world will be placed in front of doctors in less than a few minutes. This is the best example of shortening the trading time between buyers and sellers. But there are advantages and disadvantages. It is a virtual world on the internet, and everything may be unrealistic. You can't see the quality of each other's goods, and you can't judge the integrity of buyers and sellers. Even money is virtual, so it is also unfavorable.

The difference between network marketing and traditional marketing

On the one hand, we need to study the characteristics of online marketing, on the other hand, we need to see that online marketing and interactive marketing cannot be opposed. Post a friend's words, I want to make it clear:

Regarding network marketing, I divide it into three categories according to different marketing objectives: brand marketing, business marketing and product marketing. (personal opinion). Its functions are not much different from traditional marketing, including: online market research, competitor analysis, marketing channel construction, product marketing strategy research, user data information construction and research, user frequently asked questions construction, and uninterrupted training plan. As for online advertising, I think it is better as a marketing method, but this marketing method can be used in various marketing, such as marketing for a (securities application service, interactive) product. After online market research, it may be found that the applicable marketing channels are mailing lists and forum chat rooms, but the effect of advertising on the advertising space of the webpage may be poor, so in its "product marketing strategy research", it is mainly to study how to use direct reply.

On the other hand, when it is found that another tangible product (such as stock ticket machine) can better achieve its marketing goal by advertising, it is necessary to use the process of publishing online advertisements to play a role (the specific ideas will not be discussed in detail).

Another example is viral marketing. You can use advertisements to pave the way for the early stage of marketing, or you can use other methods (such as targeted news comments) ... In this way, there should be no difference in form between online advertisements and traditional advertisements, which can be divided into hard advertisements and soft advertisements. Personally, I think it will definitely help to establish a brand image and promote sales when marketing products.

As can be seen from the above, online advertising is not produced out of thin air, but based on traditional marketing theory. In practice, we can't put traditional marketing and network marketing in opposition, and any effective marketing means is our choice to achieve the ultimate goal.