The status of the old Phoenix TV is getting lower and lower in the eyes of the audience. Has the times changed or the requirements become higher?

Old Phoenix Satellite TV's position in the eyes of the audience can be said to be getting worse and worse. Not only is the audience rating much lower than before, but the weight of the program in the audience's mind is also getting lower and lower. Has the times changed or the audience's requirements become higher?

In fact, whether the times have changed or the requirements of the audience have changed, these two reasons are there.

Phoenix TV, which used to have good ratings, is now facing a situation of poor ratings and lower and lower weight in the eyes of the audience. Part of the reason is that times have changed, but Phoenix TV has not adjusted its business policy, or has it continued its previous practice? Old template? Under the impact of new media and streaming media, the advantages of Phoenix TV are becoming less and less obvious. Phoenix TV once had its own famous programs, such as Three Strings and Tilting Broadway, but this program will not continue. Therefore, with the development of the Internet and the impact of the Internet, Phoenix Satellite TV's old programs with high ratings have not been preserved, and new programs have not been launched to attract viewers.

On the other hand, as far as the requirements of the current audience are concerned, the current audience really has high requirements for the quality of the program. Today's audience wants to see better programs. Many TV stations have improved their programs to cater to the market, such as variety shows with various themes and contents, documentaries with various themes, etc. , are changing according to the preferences of the audience, but Phoenix TV has not changed. What about this TV station? Old brand? Satellite TV is also well deserved.

To sum up the above two points, the times have changed, but Phoenix TV has not adjusted its programs in time, and there are also reasons why the audience's requirements are getting higher now. Their unchanging programs can no longer meet the needs of the audience. Besides, the competition is fierce now. Under such impact, Phoenix Satellite TV is getting worse every year.