What are the communication channels of the media?

Question 1: What are the ways and means of news dissemination, including traditional media and new media? I hope it can be more detailed. 30 points. To put it simply:

Traditional media include: radio and television, newspapers and magazines, press conferences, spontaneous media (tabloids, leaflets), marketing planning, etc.

New media: divided into a generation of new media: websites (news), social networks (everyone, happy), forums, mailing lists, and self-owned website portals (companies or units in official website); The second generation of new media: blogs, Weibo, WeChat, IM software, video websites and other self-media channels;

Because of the complexity and uncertainty of the network, the new media also includes some advertising companies, such as the rogue jumping screen in the lower right corner exposed by CCTV ~

That's not all. Is the answer appropriate?

Question 2: What are the modes of mass media? Analyze seven media types: newspaper/TV/radio/magazine/outdoor/point of sale/network, etc.

First of all, newspapers

Among the four traditional media, newspapers are undoubtedly the most popular and influential. Newspaper advertisements are almost born with the publication of newspapers. With the development of the times, there are more and more varieties, richer contents, more flexible layout, more and more exquisite printing, more and more diversified contents and forms of newspaper advertisements, and the distance between newspapers and readers is getting closer and closer. Newspapers have become the main media for people to understand current events and receive information. The main features of newspapers are:

1, with fast propagation speed and timely information transmission.

For most comprehensive daily or evening newspapers, the publishing cycle is short and the information is transmitted in time. Some newspapers even publish several pages a day, such as morning, noon and evening, so as to report the news faster. Some time-sensitive product advertisements, such as new products and newsworthy products, can use newspapers to spread information to consumers in time.

This is informative and explanatory.

As a medium of comprehensive content, newspapers mainly use words and symbols, supplemented by pictures, and have a large capacity to transmit information. Because it is mainly written in words, it is very descriptive and can be described in detail. For some products with high attention, the descriptive nature of the newspaper can inform consumers of the characteristics of the products in detail.

3, easy to save and repeat

Due to the special materials and specifications of newspapers, compared with other media such as TV and radio, newspapers are better preserved, easy to fold and put, and very convenient to carry. Some people have also developed the habit of newspaper clipping while reading newspapers, collecting and cutting information according to their own needs. This invisibly strengthens the preservation of newspaper information and the rate of repeated reading.

4. Reading Initiative

Newspapers present a lot of information to readers at the same time, which increases readers' cognitive initiative. Readers can freely choose which parts to read or give up; Where to read first, then where to read; Read it once or read it many times; Use browsing, quick reading or detailed reading. Readers can also decide their own cognitive level, such as having only a little impression, or remembering and remembering information; Remember something, or remember everything. In addition, readers can also record what they need when necessary.

5. Authority

Accurate and reliable news is an important condition for newspapers to gain credibility. Most newspapers have a long history, sponsored by party and government organs, and are famous for their influence and prestige among the masses. Therefore, advertisements published in newspapers often give consumers a sense of trust.

6. High cognitive participation

Most newspaper advertisements are mainly written symbols. To understand the content of advertisements, readers need to concentrate on reading and eliminate other interferences. Generally speaking, unless the advertising information is closely related to readers, readers will not spend a lot of energy reading advertisements subjectively. The reader's inertia often reduces the possibility of reading the content of advertising copy in detail. In other words, the advertising reading level of newspaper readers is generally low. However, when readers are willing to read, their understanding of advertising content will be more comprehensive and thorough.

7. The degree of attention is not high

In a newspaper, there are many columns and advertisements that compete to attract readers' attention. In this way, it is easy to attract people's attention only when your advertisement is particularly eye-catching. Otherwise, readers may turn a blind eye.

8, printing is difficult to be perfect, and the form of expression is single.

In recent years, with the support of high technology, the printing technology of newspapers has been continuously broken through and improved. But so far, newspapers are still the media with the lowest printing cost. Affected by materials and technology, the printing quality of newspapers is not as good as that of professional magazines, direct mail advertisements, posters and other media. Newspapers still need to use words as the main communication element, and the form of expression is obviously much more monotonous than stereoscopic TV and other colorful print media.

Two, two magazines.

A magazine is also a kind of printed print advertising media. Although it obviously lacks timeliness and limited coverage compared with newspaper advertisements, it is deeply loved by specific audiences because of its exquisite printing and dazzling visual effects. Because there are many kinds of magazines, both elegant and popular, and the magazines with short publishing cycle have the most kinds and great influence, they have become one of the four major media of modern advertising. Due to the development of printing technology and the progress of human thinking, the simple graphic design mode in the past has been constantly broken, and new design forms have emerged, which all reflect the broad prospects of magazine advertising. The main features of this magazine are:

1, reader class and target are clear.

Readers of magazines will not >>

Question 3: What are the modes of communication of new media? The new media is disseminated in the following ways:

Portal, e-mail, search engine, virtual community, online games, blogs, wikis, podcasts, mobile phone short messages, mobile TV, network TV, digital TV, mobile newspaper, online magazine, etc.

Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

Question 4: What are the ways and means of news dissemination, including traditional media and new media? I hope it can be more detailed. Brother, 35 points, isn't it in the textbook?

I tried to think seriously and answer. After all, my knowledge is updated quickly now. I will answer with my own knowledge and experience, and I'd better get extra points.

The mode of communication is media technology, and any media technology can return to two places, paper media and electronic media.

The method is to use media technology to spread your own information.

According to the above summary, it is definitely good for you to analyze and think for yourself.

I don't need to talk about the channels of traditional media, such as newspapers, radio, television and the Internet. Most of the textbooks in colleges and universities are about traditional media.

I'll talk about the communication channels of new media, and I hope you can give me more advice if there are any shortcomings.

New media channels use more new technologies, including 3G technology, video, audio, pictures, text, music and so on. In addition, feedback channels are added to achieve instant information feedback and instant settlement. In addition, sharing and interaction are added. You can not only share it yourself, but also @ give it to friends. These are all new ways of communication.

The technology of new media is also upgrading from generation to generation. It turned out to be the 1G era, and later it was the 2G era. Now is the 3G era, and will soon enter the 4G era.

The mode of communication depends more on technology, a bit like McLuhan's theory of technology, you know.

If you don't understand anything, please keep asking.

Question 5: Is the news media a communication platform or a communication channel? In general, various types and forms of media such as Internet, newspapers, television and telecommunications are collectively referred to as "news media", which are essentially communication platforms. The various forms contained in it can be regarded as different modes of communication.

Question 6: What traditional media are there in traditional media and new media channels, such as newspapers, television and radio?

New media, such as WeChat, Weibo, Today Headline, Zhihu Forum Post Bar, QQ, Sohu from the media, Baijia.

Question 7: What are the types of new media and what are their communication characteristics? There are many kinds of new media, including

Portal, email, search engine, virtual community, online games, blogs, wikis, podcasts, short messages,

Mobile TV, network TV, digital TV, mobile newspaper, online magazine and so on.

Some of them belong to new media forms, and some belong to new media software, new media hardware and new media service methods.

What are the characteristics of communication?

1. Full-time communication. The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time communication means that information can be released at any time.

2. Global communication. There are fewer and fewer geographical and spatial restrictions, and information can only be released by equipment and transmission signals.

3. Dissemination by the whole people. Communication is no longer the business of institutions and media units, everyone can participate in it, and anyone may be a reporter or editor.

4. Spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the event.

5. All-media communication. The information spread is not only words or pictures, but also various touch channels such as audio and video.

6. omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc. , you can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such thing as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed text mode, and different news publishers can use their own language habits to spread.

10. Self-purification reproduction. Although the spread area of negative information is four times that of positive information in the spread of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.