How to analyze the skills of selling clothes and the adaptability of various customers? Do customers have any books in mind? Please be comprehensive. Thank you.

Clothing sales are really simple. First, it doesn't need to stimulate and explore customers' needs like insurance, nor does it need to follow up customers' phone calls like real estate, nor does it need strange visits to develop new customers, and the objections that need to be resolved will not be too difficult. What clothing shopping guide should do is to provide enthusiastic service when customers come in, and at the same time, to publicize constantly. Next, would you like to share with you the sales skills that have been promoted? Remember one sentence, the art of making a deal is the art of asking questions. Many guiding techniques can be used from the beginning. Now I will share with you the first rule of liquidation: hypothetical liquidation method What is hypothetical liquidation method? It's in your mind. Imagine that the customer is the person who wants to buy. How would you talk to him? You treat him as a customer, and he is the one who wants to buy it. Don't ask him if he wants to buy it. You don't need to ask him if he wants to buy it. You just have to assume that he is the one who wants to buy now. How would you talk to him? In order to make it easier for you to understand what I said, I will tell you a case, which is my personal experience. I used to be a salesman of Ping An Insurance Company. I once wanted to take a bus from Guangzhou to Zhanjiang. After buying the ticket, I still have some time to get off the bus, so I just want to look around. So I went to a clothing store selling suits. As soon as I walked in, a shopping guide came over and said a very powerful sentence: "Sir, I'm glad to serve you. Do you want to be formal or casual? " Did you see how clever his question was? Are suits divided into formal and informal? If I give a formal answer, did he make a deal? I answered leisure, did he make a deal? At that time, my answer was "Look", and he said, "All right, sir, just look around", and then he followed me. I looked at the formal dress, and he asked me, "Sir, I see you have been looking at the formal dress. Do you want black, blue or gray? " Are these three colors for formal clothes? Did I answer that any color means I want to buy a suit? So I replied, "Look" and "Sir, I see you have been looking at the blue suit. Do you prefer striped or non-striped? " Look, I see you've been looking at stripes. Do you prefer single-breasted or double-breasted? " Look, I see you've been looking at double-breasted clothes. Do you like their separation? " Look, he's been asking me these words on the assumption that I'm the buyer, right? At this time, he felt that I couldn't accept it in this way, so she changed it. He didn't ask me questions at this time. He said, "Sir, your temperament seems a little different from others. What do you do? " I smiled at that time, so I replied to him, "I am an insurance financial consultant of Ping An Insurance." "I used to be an expert in finance? You really have an eye. Some experts often come to our store to buy suits, all of which are blue suits. By the way, I remember a blue striped single-breasted split suit in the warehouse. I'll get it for you to try on. " Say that finish immediately walked to the warehouse. Look, how clever this move is. He took me as a buyer, then recommended a suit to me, and went straight to the warehouse to get the suit without asking what color I liked, right? He walked to the door of the warehouse and turned to me and asked, "Sir, I forgot to ask you what size you wear." At this time, I naturally answered 48 yards. I answered size 48, so am I the one who wants to try it on? This action and this question are really clever. I said these words as if I were a buyer. He searched and searched in the warehouse, and when he came out, he said to me, "Mr. Wang is so lucky. I thought the warehouse was out of 48 yards, but I didn't expect the last one. Come on, try it on. " With that, he walked ahead and took me to the fitting room. Look, what he said and did completely touched my mind. This is also assuming that I wear it in the warehouse. When I put it on, he will call me outside, "How are you, sir?" Come out quickly and I'll measure you. The tailor is already waiting outside. "It was supposed to be a deal again, and then I sighed and went out. He took out a ruler and asked me, "are the sleeves that long?" ""Well, yes, "he swished and marked it with chalk dust." Is the waist this wide? ""Well, that's all right, "he said, wagging his head again." Are they as long as trouser legs? "I looked down, and he immediately said, Sir, don't look down." The painting is wrong, so I have to change it again when I go back. "Look at how clever this sentence is. He is telling me about buying it back. He took me as a buyer, didn't he? I stood up straight with a sigh. Think about it. If you are wearing a chalk suit, then you want to say "no". Is it easy? So I asked, "How much is it? "At this time, my heart has changed from looking at it to how much it is worth. Have I made myself clear? At that time, I bargained with him for a while and finally bought this suit back. What I want to say to you is that as long as you really regard the customer as a buyer, you can naturally say these words. The second method of closing a deal, assuming closing a deal and asking questions, what does it mean to assume closing a deal and asking questions? Say a major trading decision first, then say it in the middle, and then ask a question that will appear after the transaction. No matter how he answers, it is a major trading decision before confirmation. For example, "These two sets of clothes cost 563 yuan. Do you want to pack together or separately? " "This suit * * * 232 yuan. Do you want a receipt? "Whether he wants a receipt or not, he will buy it, right?" This suit is worth 300 yuan. You have already bought 200 yuan. 20 yuan can change a pair of shoes. Do you want shoes? "Did I make myself clear? Third, the three-choice-one-deal method actually hesitated for a while, and the three-choice method was more inclined to the middle one. For example, this set of 800 yuan, this set of 500 yuan and this set of 300 yuan. Which set do you want? If you want to sell him something, put a more expensive one under it and a cheaper one on it. Usually he will choose the middle one. Because buying expensive feels wasteful, buying too cheap feels low. So the average person should choose the fourth one in the middle and invite a customer in. Hey, this red dress looks good. how much is it? A: I wonder what size you want for this 800 yuan? I don't know if it's your size. I always answer his questions, but I have to bring back a rhetorical question. You ask back, he answers, indicating a deal. People ask if it is red. Red? You like red, don't you? Red? Do you want pink, bright red or dark red? When people ask you how much money you have, do you want to ask them how much money you have budgeted? The most important thing in clothing sales is that when customers see clothes they like, you should walk in front of them and take them to the fitting room instead of following them and driving them to the fitting room. These two behaviors give customers a completely different feeling. Ok, I'll share it here. I hope he can bring you great help. Thank you.