What is digitalization in the automotive business? In what ways does it manifest itself?

Digitizing their business (e.g., in terms of data, connectivity, and cybersecurity) to reap the many benefits of productivity and observability. Numerous new technologies such as process mining and deep learning make this digitization possible. These technologies include deep learning algorithms, process mining, task mining and robotic process automation.

Digital transformation has gained momentum in the automotive industry over the past 20 years with recent advances in artificial intelligence, the Internet of Things and data analytics. Digital transformation brings important benefits to companies:

Launching a new digital service or business

Customer-centric product design

Supply chain optimization

Increased productivity and reduced operating costs

Improved quality management

Digital transformation has brought about the following transformations in the automotive industry:

Automotive Digitalization of R&D: Digital design and validation of automotive vehicles and components using computer-aided design (CAD), computer-aided manufacturing (CAM) and virtual reality technologies, which can significantly shorten automotive R&D cycles and reduce product development costs.

Digitalization of automobile production: Modern industrial automation technology and big data analysis technology are used to realize automation of production lines and intelligence of logistics, improve production efficiency, reduce production costs, and realize real-time monitoring and analysis of the production process, which improves the reliability and efficiency of production.

Digitalization of automobile sales: using Internet technology and mobile Internet technology to build an automobile e-commerce platform and an online sales platform, it realizes the whole process of online sales of automobiles and customer service, improves the sales efficiency and customer experience, and can realize accurate marketing and customer management through big data and artificial intelligence technology.

Digitalization of automotive services: using Internet and mobile Internet technologies, we have gradually established a nationwide automotive after-sales service network, which has improved the quality and efficiency of after-sales services through intelligent services and customer interaction.

Digital twin field Hightopo had applied self-developed HT for Web 3D rendering engine to digitally twin the lightweight automobile assembly workshop. The panoramic view is characterized by a cool style and a futuristic perspective. Around the existing automation technology and digital twin technology combination, car assembly display analysis, while presenting 3D visualization monitoring and management of the scientific strategy.

Automotive Manufacturing Assembly Plant

In the 3D visualization case interface of automotive production process, the car disassembly animation is demonstrated through HT 3D animation technology, so that the parts and equipments that have been blocked are presented one by one and accurately positioned. It solves the problem of repeated disassembling and debugging corrections of problematic vehicles and shortens the quality inspection cycle.

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Click the corresponding parts button to realize the intuitive view of the operating conditions of each part in the car content, such as: frame, tires, engine, transmission, camshafts, pistons, interior, doors, seats, steering wheels, shock absorbers and so on. The data panel on the side of the car allows you to view more detailed information about each part, as well as data about the car. It opens the two-way channel from virtual to real and from real to virtual, and significantly improves the quality of operation perception.

A bird's eye view of the vehicle in the scene allows users to view relevant parameters about the car's appearance, while the virtual electronic dashboard in front of the disassembled vehicle allows users to know the current real-time data without entering the car.

Industrial robotic arm simulation application robotic arm refers to high-precision, multi-input and multi-output, highly non-linear, strongly coupled complex systems. Due to its unique operational flexibility, it has been widely used in industrial assembly, building construction, urban construction and other fields. In this scenario, the powerful visualization technology of self-developed HT for Web is used to realize the digital twin of robotic arm in the automotive manufacturing process.

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The scenario realistically reproduces the operation of the robotic arm gripping the engine and accurately installing it into the front part of the car, which not only reflects the excellent production process of the current automotive production line, but also demonstrates the high standard of integration between 3D visualization technology and reality.

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This whole car assembly was accomplished in a superb way. Through the data model + basic UI library + 2D topology + 3D rendering engine, the digital twin of the entire automotive production line process, aiming to add to the construction of the "digital twin + industrial Internet", the true realization of intelligent manufacturing, beyond the reality of the digital mapping system.

With the advent of the digital economy, the development of new technologies represented by big data, cloud computing and artificial intelligence is driving the digital transformation of all industries. For the automotive industry, how to meet the new development trend brought about by digitization and intelligence, and help automotive enterprises to comfortably cope with the heavy challenges under the change of the times and win the market opportunities has become an important issue. At present, the automotive industry's digitalization is mainly focused on five dimensions, namely, digital research and development, digital production, digital supply chain, digital marketing and digital service.

Digital production

Data visualization technology, based on the Internet of Things, big data, cloud computing, artificial intelligence and other digital technologies cluster innovation breakthroughs and their in-depth integration, the whole vehicle production process for the whole process, the whole chain, the whole element of the transformation, to give full play to the value of the data to optimize the production scheduling, logistics management, energy consumption management, safety management, quality inspection and other links.

Aiming at the inflexible execution, low business efficiency, and fragmented data dilemma in the traditional automotive supply chain, digital technology can effectively integrate with the business flow, open up information silos, and realize the full traceability of production, supply, sales, after-sales, and recycling; and enhance the coordination and emergency response capabilities of the node enterprises as well as the various departments.

In short, the digital transformation of the automotive industry has become a trend, and the widespread application of digital technology will completely disrupt the traditional business model of the automotive industry, improve the quality of automotive products, reduce production costs, improve customer service quality, and create more value for the entire automotive industry chain.