Ideas and ways of cultural communication under the background of globalization

Ideas and ways of cultural communication under the background of globalization

As we all know, everything has two sides, so does the trend of globalization. For every country, globalization means that development opportunities and challenges coexist. With the rapid development of globalization, the friendship between countries is closer than in the past, and globalization has become an inevitable trend and development path for every country to establish cultural undertakings. Developing national cultural soft power under the background of globalization will also face more cultural security problems and risk factors. Every country's cultural survival and development, cultural innovation, cultural communication and cultural influence will face more opportunities and challenges. This undoubtedly puts higher demands on China's cultural communication. Therefore, it is of great research value and ideal significance to study cultural communication under the background of globalization.

First, the characteristics of cultural communication under the background of globalization.

(1) has a wide spread.

Cultural communication has no fixed geographical and time restrictions, and it is even more impossible to develop in a closed way under the trend of globalization. As usual, the cultures of various countries are gradually moving towards the international stage and spreading around the world. In fact, this is also the necessary process and stage of cultural development and progress in every country. Under the background of globalization, every country, every nation and every region will blindly open its doors, actively absorb outstanding foreign cultural achievements and spread foreign culture and art to other countries. Cultural exchanges have become smoother and more active, and different cultures have begun to deepen their blending and collision, gradually breaking the restrictions of countries and regions, breaking through national prejudice and discrimination, and gaining recognition and exchanges on a global scale.

(2) High transmission speed.

Under the background of globalization, science and technology and information technology are developing at an alarming rate, which provides strong technical support and communication carrier for the spread of culture. Especially in today's rapid development of the Internet, the speed of cultural communication has become faster, and the global activities of capital have also promoted the spread of culture. Economic globalization and technological globalization have also promoted the development of cultural globalization. The usual speed of cultural communication has made remarkable progress, and any cultural concept or cultural understanding can spread to the whole world at a very fast speed.

(3) High transmission intensity.

To some extent, cultural exchange under the background of globalization is more like cultural collision and impact. Every cultural form has the same cultural connotation and cultural way. On the platform of globalization, various cultures come together to form a spectacular scene of mutual blending and collision. No matter what attitude and opinion we have towards each culture, we can't stop the impact and collision between different cultures. Under such a development situation, the weak culture is easily overwhelmed by the strong culture and loses its international status.

(4) Diversification of communication content.

Under the background of globalization, cultural diversity is one of the most remarkable features of the present era, and it is also an important part of world diversity. Diversification of cultural exchange is a major manifestation and feature under the background of globalization. It is an essential element for foreign cultures from all countries to go to the world, and it is also an important part of the development of today's times.

Second, the concept of cultural communication under the background of globalization.

(A) the concept of humanism.

In the past slave society, people's dominant position and sovereignty were not valued, and they were not expressed at the national level. The focus of the state is the life of the upper class people, not the overall interests of the people. However, people's ideological development and realistic needs are still the most basic driving force to promote the development of human society, and also the basic starting point and foothold of all changes and transformations in human society. Therefore, in order to effectively promote the spread and development of culture, we should fully consider the basic interests and needs of the people at present, and emphasize the respect and concern for human rights and human development in the way of cultural communication.

In the practice of cultural communication activities, we can't pay one-sided attention to the existing regulations, nor can we pay one-sided attention to the comparison of military strength and political strength between countries. It is more important to pay attention to people and think about their needs and hopes. Therefore, under the situation of deepening globalization from time to time, the concept of cultural communication that used to pay attention to national interests has not adapted to the requirements of the development of the times and the needs of human development and progress. We should adhere to the humanistic concept and pursue the development and dissemination of culture.

(2) The concept of sustainable development.

The road of sustainable development has attracted worldwide attention since it was put forward. It used to be an important content that countries must consider when formulating development strategies and carrying out international exchanges. In the process of cultural communication, adhering to the concept of sustainable development has also played a great role in promoting. As the scope of cultural exchange becomes wider and wider, the ways of communication become richer and richer. Under the guidance of the concept of sustainable development, cultural communication can be promoted more smoothly and help us find a more scientific and reasonable way of cultural communication.

First of all, the concept of sustainable development can provide a more effective and scientific development environment for the spread of culture. Secondly, the concept of sustainable development provides a larger development space for cultural communication, which can point out the way and not be limited to a specific development idea, and can complete the reasonable control and promotion of cultural communication. In addition, the demand for cultural exchange will continue for a long time, and at the same time, it will serve the stability of the international social order and the unity of the people. Therefore, under the influence of the concept of sustainable development, cultural exchange can also promote the great unity of people of all countries, provide a stable and healthy development environment for the country's political, economic and social development, and fully consider the future development and development opportunities of future generations.

(3) to reconcile the concept of * * * *.

Under the influence of the current concept of cultural communication, the cultural communication in various countries and regions of the international community presents several different levels. First of all, rich countries such as Europe and America are in a dominant position in cultural communication, while many developed countries in China are in a weak position in cultural communication. In such a hierarchical situation, the development of China's degree virtually increases the resistance and obstacles of cultural exchange. Therefore, we should strictly regulate this natural hierarchical order and let it be restricted by the international social order and controlled by moral understanding, so as to promote the orderly cultural exchange among countries and build a good and harmonious cultural exchange atmosphere. In cultural communication, we should establish the development concept of harmonious coexistence and build an effective and diversified cultural communication system, which should be a multi-level and flat organizational structure. It should also have an effective supervision and management organization to manage and supervise the cultural communication behavior of various countries, seek opportunities for cultural exchanges and cooperation between countries, and provide corresponding training and services for cultural communicators.

Third, the way of cultural communication under the background of globalization.

(1) Establish and improve legal system standards.

Judging from the establishment of relevant institutional systems in China, the legal norms on cultural communication need to be further improved and perfected. Although some corresponding systems and measures have been introduced at present, they can not fully meet the needs of current cultural communication. Cultural communication not only directly affects the communication and exchange between China culture and other cultures, but also directly affects the enhancement of China's cultural competitiveness, cultural influence and cultural soft power. Therefore, it is necessary for us to provide corresponding institutional guarantee and legal norms for the cultural communication in China. The first thing we need to think about is to establish and improve relevant cultural and educational standards, so that the cultural communication in China can be carried out according to law. Because in today's period, countries with more advanced cultural communication means and stronger communication ability can spread cultural knowledge and values in other places more widely, so that more people can realize the cultural situation of this country, thus improving the cultural influence of the country and promoting the promotion of national cultural soft power.

(2) Strengthen cooperation and exchanges with international organizations.

In addition to the necessary institutional standards, the rules of the international community are also an important part. Many international organizations and institutions have promoted the spread of culture in the international community. Therefore, China should attach importance to cooperation with international organizations and institutions, which will not only help to enhance China's international status, but also win the right to participate in the formulation of international rules through close contact with international organizations, so as to strive to improve international rules, promote the international order to be more scientific and just, and create a better international environment for China's cultural dissemination.

(3) Pay attention to the exploration of the cultural communication function of Confucius Institute.

In 2004, the first Confucius Institute was built in Korea. In the following ten years, Confucius Institutes were established in more countries with rapid speed, and corresponding teaching activities began. At present, there are hundreds of Confucius Institutes all over the world, which have become an important way and export of China's foreign cultural communication. We should fully realize the important value of Confucius Institute in cultural communication and attach importance to the establishment and development of Confucius Institute, so as to promote the faster development of cultural communication in China and complete the promotion of cultural soft power in China.

Fourth, the conclusion.

With the continuous development and progress of science, technology and information technology, the contact between countries is getting closer and closer, the speed of international cultural exchange is getting faster and faster, the scope of exchange is getting wider and wider, and the content of exchange is getting richer and more diverse. Under such a development background, cultural communication has become an important driving force for the development of China's cultural soft power. However, from the practice of cultural communication in China, there are still many problems and constraints in the process of communication, such as the pressure of western cultural communication, too rigid management methods, unscientific cultural communication methods and so on. Relevant personnel should take active measures to deal with these problems, so as to better promote the spread of China culture.

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