What books about marketing do you recommend?

"Marketing Management Required Reading 12" is good, reproduced as follows:

When a discipline is established, there are always great thinkers and his masterpieces, such as Adam Smith's The Wealth of Nations in economics and peter drucker's Management: Tasks, Responsibilities and Practices in Management. For marketing, "12 marketing management must read" is an indisputable symbol.

"Marketing Management Must Read 12" has become the cornerstone of modern marketing, and has been selected as one of the 50 best business books in the world. In most schools' MBA programs, this book is the core teaching material of marketing. It has changed the marketing concept focusing on promotion, advertising and market research, expanded the connotation of marketing and promoted the marketing to be scientific. Prior to this, marketing was a 4P marketing mix (product; Pricing: price; Location: location; With the continuous expansion of marketing concept, redefining 4P has become a top priority. The central idea of this book is that enterprises must actively create and nourish the market. In the final analysis, the purpose of an enterprise is to win customers. In order to contact all kinds of customers, excellent marketing management ability is essential.

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New consumer groups are emerging? How to evaluate the effect of marketing? How to make a competitive marketing strategy? In the face of the new and old generations, which basic marketing spirit still needs to be mastered? Gathering the sincere masterpieces of the world's top marketing guru, Marketing Management Required Reading 12 takes you to build the best competitiveness together and teaches you to think about the new marketing future.

I heard about this book before I went to MBA, but I didn't have a chance to read it.

When I was at school, I began to read this book seriously.

After studying for two years, I only read a little, maybe less than 5%.

After reading the book, time is getting less and less, but I always miss this book in my heart, especially when I encounter some difficulties in my work.

This book describes many ideas clearly and can form "universality".

I think this book is like an eternal bedside book, which needs to be chewed carefully every year to absorb the nutrition.

Classics are classics, you can't deny it.

Well, these are just some feelings. I planned to finish reading the book in a week, but it actually took two weeks. In fact, I thought I would never finish reading it, because I had too much knowledge!

The biggest feature of this book is that almost all relevant management theories are linked in a clear context, so in the process of reading, I found that the management theories sorted out before are basically reflected.

Halfway through the book, I thought the best way to make reading notes for this book was to use mind mapping, and then I did. After painting, I think this knowledge is really more stereoscopic. If I have any confusion in my work, I can use it as a tool to find the answer directly in the corresponding context.

On the whole, it is still very helpful. The purpose of reading this book is precipitation and systematization.