Development course of traditional catering enterprises

Beijing Hotel Beijing Hotel [1] is located on the east side of the resplendent Tiananmen Square, adjacent to the downtown business district, and it takes five minutes to walk to the Imperial City and the Forbidden City. Since the establishment of 1900, its comfortable and luxurious rooms, unique food, warm and thoughtful service and countless celebrities have always attracted the attention of people at home and abroad. Located at the intersection of East Chang 'an Avenue and Wangfujing Commercial Street, Beijing Hotel is a famous five-star century-old shop, which was built at the beginning of last century. 1900, two night scenes of Beijing Hotel, the French, opened a pub in the east of the foreigner's barracks in Dongjiaominxiang, and moved to the north of the barracks the following year, officially hanging up the signboard of "Beijing Hotel". 1903, the hotel moved to the south entrance of Wangfujing, East Chang 'an Street, which is the current address of the hotel. 1907, Societe Generale took over Beijing Hotel and changed it into a limited company. The French period is the first glorious period of Beijing Hotel, which indicates that the hotel has become the leading high-class hotel in Beijing in terms of architectural style and internal facilities. With the victory of the Anti-Japanese War, Beijing Hotel was taken over by the Kuomintang Beiping government and once became a high-class guest house dedicated to receiving American troops. It was not until the liberation of Beiping in 1949 that the fate of Beijing Hotel changed for the better. At that time, Beijing Hotel, which belonged to the State Council, became an important reception place for state affairs and foreign affairs in New China, with a high political status. 1954 and 1974, under the kind care of Premier Zhou, Beijing Hotel was expanded twice, and the West Building (now Block C and Block D) and the New East Building (now Block A) were built successively. While continuing to carry more large-scale state banquets and important conferences, it once became a landmark building of Beijing's modernization and internationalization. In the new era, Beijing Hotel is still the first choice for important national activities and conferences, and has witnessed the changes of the times in the dual mission of carrying the hotel's functionality and special political identity. Today, Beijing Hotel has nearly 65,438+0,000 modern rooms with a building area of 65,438+0.6 million square meters, and has developed into a mature business luxury hotel. On June 5438+February 65438+July 2006, Beijing Hotel was officially designated as the headquarters hotel of the Beijing 2008 Olympic Family by the International Olympic Committee and the Beijing Olympic Organizing Committee. During the Olympic Games, the headquarters hotel will become the residence of the main members of the Olympic family and the headquarters and command center of the International Olympic Committee. From 1998 to 2000, Beijing Hotel [2] carried out a large-scale renovation and expansion project in order to make it more in line with the standards of international five-star hotels and provide better facilities and services for guests in the new century. After the overall renovation of the hotel is completed, with a brand-new look and modern service facilities, it will provide guests with all-round services including rooms, restaurants, exhibitions, entertainment and shopping, with a total business area. Today's Beijing Hotel brings together all kinds of China delicacies. Tan Jiacai is a unique official dish in Beijing. 1958, Tan Jiacai stayed in Beijing Hotel under the care of Premier Zhou Enlai. Apart from Tan Jiacai, Sichuan cuisine, Huaiyang cuisine, Shanghai cuisine, Cantonese cuisine and other cuisines are in the leading position in Beijing Hotel. Exquisite dishes and elegant and comfortable dining environment complement each other. Besides Chinese food, Beijing Hotel also has delicious food from all over the world. Eating exotic French food in the western restaurant of Beijing Hotel can't help but remind people of the old days of Beijing Hotel. Japanese cuisine combines Japanese culture and traditional cuisine, creating a strong flavor of Japanese culture. Today, this century-old shop, which stands at the forefront of the new century, is showing the unique features of its five-star hotel integrating history, humanities, aesthetics and modern science and technology to the world with an open attitude. The sunshine corridor is like a lively and dynamic line, which smoothly and naturally connects the new and old buildings with different characteristics of the hotel. The existence of history and modernity, classicism and emerging * * * makes Beijing Hotel present an extraordinary style. The traditional significance of China culture permeates every corner of a century-old shop. In the delicate patterns and attractive luster of porcelain, a classical and traditional charm floats in the hall with the fragrance of flowers. Today, this ultra-luxury five-star hotel, which integrates modern building control, high-tech content and first-class equipment management, is expecting guests from all over the world. Luxurious and comfortable accommodation environment, high-quality and efficient hotel service and modern communication system are the sincere promises of Beijing Hotel to every guest. The unique geographical environment and rich historical background will make guests spend an unforgettable time here. In the viewing room of the Forbidden City on the west side of the hotel, you can have a panoramic view of the Forbidden City and show the weather of the imperial city. Looking around, you can see the history and present of Beijing. The presidential suite inherits the luxurious, elegant and extraordinary style, while the royal suite shows the noble and classical royal temperament. Nowadays, Beijing Hotel has all kinds of advanced fitness and entertainment facilities, and the comfortable fitness environment brings the fun of sports to the extreme. Entering the new century, Beijing Hotel has successfully completed its transformation into a business luxury hotel with a brand-new image. Today's Beijing Hotel has expanded its service functions such as entertainment, business, exhibition and conference. A 12m telescopic platform has been added to the stage of the Grand Ballroom, which is equipped with a modern lighting and sound system and has the function of 12 simultaneous interpretation. In the new millennium, a series of important meetings and activities have been ushered in here. In September 2000, the 6th World Metropolis Summit was held in the Grand Ballroom of Beijing Hotel. Soon after, guests attending the China-Africa Cooperation Forum were welcomed here. In 200 1 year, the first APEC Senior Officials Meeting was held in the Grand Ballroom of Beijing Hotel. Beijing Hotel has welcomed countless historical celebrities and is still full of guests today. In June, 20001,Pavarotti, Domingo and carreras, the world's three tenors, stayed at Beijing Hotel, where they performed the Voice of the Century. This is a melody that intoxicates the world. With the moving melody, China spent a sleepless night. On this day, Beijing won the right to host the 29th Olympic Games in 2008. On this festive night, when people trace back to the exciting process of Beijing's Olympic bid, they will never forget the contribution made by Beijing Hotel. On 2001February 19, the evaluation team of the International Olympic Committee stayed in Beijing Hotel, and they made a detailed inspection of Beijing's preparations for bidding for the Olympic Games. The service quality and hardware conditions of Beijing Hotel will directly affect the success or failure of the Olympic bid. Before the evaluation team finished the inspection and left, they left such a charge; During our stay in Beijing, all the staff of Beijing Hotel provided us with warm and thoughtful service, wishing Beijing a successful bid for the Olympic Games. 2001July 13, this wonderful wish was finally realized, and that night, Beijing was sleepless. But the Beijing Hotel, which has walked with the city for a century, can't put out the lights of this festival. New Beijing, Great Olympics, Beijing is playing melodious melody, and Beijing Hotel, which is closely related to Beijing's fate, is standing at the forefront of the century. After vicissitudes of life, it has not changed the mission and responsibility entrusted by the times. From the perspective of history and future, Beijing Hotel is smiling at the 2 1 century full of hope, opportunities and challenges. In 2006, BTG Group realized the marketing strategy of "creating brands and introducing brands". "Branding" means extending the development of Beijing Hotel in Tan Jiacai, expanding the brand appeal, strengthening the brand building of Beijing Hotel in Tan Jiacai, and extending the Tan Jiacai brand of Beijing Hotel based on the flagship store in Tan Jiacai. Improve and standardize the management and service mode of Tan Jiacai, train more outstanding catering management talents and Tan Jiacai chefs, and take the road of chain operation through various modes such as direct operation, franchising, labor export and management, so as to build Tan Jiacai, the top official food brand in China, enhance the overall brand image of Beijing Hotel and enhance its brand appeal. "Introducing brand" means introducing Raffles International Hotel brand and promoting development through cooperation. Raffles is an internationally renowned hotel management group, with world-class management, sales and consulting teams, international room reservation system and tourism advantages. Through the cooperation with Raffles, we can get the opportunity of zero-distance contact and study with world-class hotels. Improve the concept consciousness, management consciousness and service level of hotel employees at all levels. Taking this as an opportunity, we can learn from Raffles' management model and improve it, and finally form a set of modern hotel management system with its own characteristics, which will lay the foundation for the long-term development of Beijing hotels. In addition, Beijing Hotel also takes the Olympic Headquarters Hotel as an opportunity to promote the overall promotion of the enterprise. First of all, improve the quality of employees in an all-round way and adjust the age structure of employees accordingly, so that the workforce is gradually younger and the age structure tends to be reasonable, meeting the requirements of efficient and high-intensity customer service. Secondly, improve the hardware level of guest rooms and key service facilities in a planned way to provide guests with a world-class customer service environment. Comply with the development trend of international hotel industry, make necessary adjustments to Room A, update room windows, bedding and carpets, and provide more comfortable room space.