How do news media supervise by public opinion?

At present, the traditional mainstream media has been strongly impacted by the new media, especially in the supervision of news and public opinion. With its rapid spread, massive information and relaxed public opinion environment, online media quickly grasped the initiative, while traditional mainstream media are often subject to more constraints, which always gives people a feeling of lagging behind, weakening or even losing their voice in major public opinion supervision reports. This directly affects the position of traditional mainstream media in the eyes of the masses, resulting in a large number of audiences losing to the network. Under the background of information diversification, traditional media, especially traditional mainstream media, must make news supervision reports that match their status.

Enhance the breadth and depth of news reports and improve core competitiveness. In the new media era, traditional media still has strong credibility and authority, still has a certain mainstream discourse power, and the publicity effect is remarkable. Although the role of traditional media in public opinion supervision has been greatly challenged, we must recognize the important position of traditional media in public opinion supervision and continue to play its advantages in authenticity, rigor and authority of news reports. With the new media taking the lead in doing this, we can improve our investigative reporting and speech, reflecting the height and depth of traditional media, thus improving our core competitiveness.

Actively intervene and give full play to the guiding force of public opinion. The credibility determines the status of the traditional mainstream media, and its loyal audience is often the backbone of society, and its news broadcast has high authority. However, online media is spontaneous and has weak binding force. Although it has a high degree of freedom, it also leads to the phenomenon of false information flying all over the sky. Especially for hot events where information is not open enough, traditional mainstream media should actively speak out, identify real public opinions, track and actively intervene according to the changes of online public opinions, so as to spread information, reach public opinions, guide public opinions, ease contradictions, and guide public opinions to a rational and healthy track.

Innovating reporting forms and strengthening interaction and cooperation with new media. Traditional media should strengthen interaction and cooperation with new media, find the right way to become a "leader" and take the main position of public opinion supervision in their own hands. First, intensify efforts to build our own new media platform, run our own website well, rely on our own network platform, improve communication speed, increase feedback, strengthen interaction, pay more attention to news hotspots and public opinion focuses appearing in the network, make correct choices and adjustments, and make public opinion supervision in a leading position; Second, actively seek cooperation with new media, use the advantages of Internet resources to increase audiences and maximize the effect and speed of communication; Third, the traditional media itself should keep pace with the times, strengthen innovation, re-disseminate news reports through blogs, Weibo and other forms, enhance its influence and occupy the main position of public opinion supervision.

Abide by professional ethics and strengthen quality construction. In the new media environment, information technology has developed rapidly. In this case, the editors of traditional media should improve their understanding and self-cultivation, correctly understand and use the power of supervision by public opinion, straighten their position, correct the purpose of supervision by public opinion and improve the level of supervision by public opinion. While insisting on journalistic professionalism, we should also consider journalistic professional ethics, take professional ethics as the guarantee of professionalism, and do news with temperature.

In the new media environment, traditional media should make good use of the sword of public opinion supervision, guide public opinion, channel public sentiment, promote social integrity and understand social conditions and public opinion. This is not only the only way for traditional media to meet challenges, enhance their overall strength and core competitiveness, but also a powerful weapon to show their authority and credibility, lead mainstream public opinion and tell the story of China well.

How do traditional media do a good job of news public opinion supervision under the new media environment?