China Traditional Culture Behind Intellectual Property Rights

China is one of the few countries in the world where people worship God. Here, both Buddhism and Taoism worship mythical figures; There is also a far-reaching worship system for saints in the worship of folklore such as fox spirits. From three emperors and five emperors, a hundred schools of thought contend, Confucius, Mencius, etc. , to the master pass, the five-way god of wealth (Guan Yu also belongs to the five-way god of wealth), Lu Ban and so on. They all worship people.

Therefore, China has never been short of IP, and it can be said that IP is everywhere. From Nezha's previous films (many of which are very good) to China's mythological film universe (including Jiang Ziya before), all these show that China's mythical characters are complex and deeply rooted in people's hearts, with plasticity and aesthetics. In view of what I said before, China's myth worship system is: the nature of the worship of man and god. Therefore, China's mythical IP is more likely to be a character, more likely to be flesh and blood, without any sense of disobedience.

So in today's rising consumption power in China, the myth of China is actually a very good fertile ground for IP marketing. Of course, we have also seen some corporate brands being excavated. For example, Hua always designs fashionable products with Chinese style and has obtained his own name.

BYD, a car brand, also successfully used the Chinese dynasty as the logo to sell cars. We know that in the world, its market share of electric vehicles exceeds that of Tesla.

However, we still have to see that China brand has not made full use of the fertile soil of China myth and history. It seems that only English letters have a large flow. Bian Xiao thinks this is not the case. China has such a huge market and we have such a splendid culture. Our IP really needs to be mined.