This year's epidemic is much better than last year, this year's business is harder than last year is why?

The continuous development of the Internet, from the physical store to the Internet, from offline to online, people's way of buying continues to change, thus causing a huge impact on the business of physical stores. Coupled with last year's epidemic, but also caused a wave of store closures, so the business of physical stores is more difficult to do than the e-commerce.

"Business is so hard this year, harder than last year." This is something we hear every year. Why is business harder this year than last year?

The people are hard to earn money consumer demand is not good

This year, in the absence of relevant policies to boost, the real economy is still fragile, mainly because the people not too much money to spend, when the money is hard to earn not only brick and mortar stores, the people are also y felt, it seems to be harder than last year.

To this day, the epidemic repeated, the world in addition to our country, the other countries are still in deep water, especially India's epidemic is simply hell on earth. The current epidemic in Guangdong also rebounded, but fortunately can be controlled in time, because some areas implemented closed, only into the not to go, and other measures, but also affect the physical stores and the people's income, resulting in everyone is extraordinarily cherish the hard-earned money, but also tighten the money bag in case of emergency.

And at present, in addition to some chain stores can complement the spread, can still maintain business, but some self-employed stores, in such a downturn in the environment, is very difficult to maintain. Unless rents are lowered and taxes reduced, the money earned will not be enough to pay the rents and taxes. Naturally, they will give up their business and look for other ways.

So the people's money is hard to earn, the consumer demand is not good is a big reason why many stores are in trouble.

So the "wave of price increases" in various countries will affect our economic development?

According to media reports, due to last year's epidemic, more than 100 million people around the world into a food security crisis, this year, not only the price of food, in terms of industrial raw materials is also a rising trend, such as copper, aluminum, iron, glass and other related raw materials, the price of a once three percent, the majority of enterprises can hardly cope with the high cost of processing one after another to close down, and be able to hold on to the can only be maintained and stabilized.

And our country as a global trading country, at this stage there is still a large number of commodities rely on imports to maintain, on this concern, the relevant departments as well as experts and scholars have responded: at this stage of the operation of China's prices are generally stable.

And from the relevant data show that the impact of this environment on our country is still localized, most of the commodity prices are also downward trend.

At present, the global price increases, our country is affected by the greater still belongs to the automotive industry, primary processing manufacturing, knives and forks, cutlery industry . However, our country is fully capable of coping with, even if it is a short period of time have an impact, but from the data point of view, these prices will not appear a wide range of fluctuations, the overall trend is still relatively stable.

Epidemic does not take the blame:

Before the epidemic, there were stores closed repeatedly, business is difficult to see everywhere, it can be said that the arrival of the epidemic is accelerated the speed of the closure of stores, good or bad has long been a certainty. Therefore, and cannot just feel is the big environment set up fences, more or their own problems.

After the epidemic, there are some business is good to do a rapid rise, there are some business is not good to do an instant closure. Business is difficult to do most of the time is also due to only imitation, not innovation , in this trend of the environment, entrepreneurs more should know how to innovate, avoid the economic involution , there is a chance to turn the tide.

Here, Butterfly Client has a few immature suggestions to offer to all store owners to see:

One, the establishment of community groups, the use of peripheral resources to drive the old customers:

Nowadays, almost everyone has a cell phone, and also like to use WeChat to contact. Under the influence of the epidemic, the WeChat group has become a low-cost way to interact with the maintenance of everyone, this time the businessman can establish a nearby community group, every day to ensure that the group's activity, in order to truly retain the old customers, through the old customers to their own degree of trust, and then introduce new customers in, so very good.

Second, the store at the same time to carry out offline, online business, in line with the trend:

Nowadays, short video, live with goods, home delivery has become a major trend in economic development, offline stores can no longer use the ginger fishing way to wait for customers to come to the door, it should be more proactive in recommending their own products. At this time, the way to carry out online live broadcast in the store, to recommend their offline products to customers, in the neighborhood if they are not assured that they can also come to the store to see the quality, can certainly attract more people.

Three, the market will be cyclical, there will be a trough will have a climax:

This year's market in general is not good, the factory's overall production capacity decline, but the clothes are always going to wear, household goods or to buy, can not be starved, China's population base is so large, the demand for these is still very large. Large, even if this year less to buy, next year may buy more. So, the market is still optimistic.

Conclusion:

"There are opportunities only in crisis!" Discover business opportunities from the crisis, the crisis is the best opportunity to rise. Any crisis in this world contains business opportunities, and the heavier the crisis, the greater the business opportunities, which is considered an unbreakable business truth.

In times of crisis, discovery, adjustment, and innovation can reap the potential opportunities for success, the future of a period of time is certainly difficult, but "hope" will never be absent!