What are each of the top 10 tips for logo design?

A good logo can make a brand more recognizable. So how to design a great logo? Here are 10 logo design tips that I've compiled for you, which may inspire your design!

1. Simplicity

Subtle, logo is not a testing ground for your illustration and typography skills, it is more to hone your planning insight and embodiment. Take the Nike logo, for example: many times, the logo doesn't have the requisite title or brand name. But as soon as we see it, we recognize it as Nike. We use it on signage and brochures, and we don't even need to put the brand name together, and it doesn't stifle the brand identity. The Nike logo is the best example of a simple logo. A large logo is not only difficult to recognize, but it will never appeal to the audience; a logo is a mark, not a statement. Therefore, it needs to be simple.

2. Dynamic

A logo is dynamic, which doesn't mean that it has to change every week, but it can certainly change on the fly. Every company wants their logo to appeal to a variety of different users. And because of the diversity of users, the audience is bound to have different tastes and preferences. A rigid logo means that if you don't like it, you'll keep getting bored with it!

3. Mobility

Mobility goes a long way in making a logo plan flourish. If your logo looks great on a poster, but it looks terrible on a mug, it's never going to be popular. Further, if your logo relies too much on the color scheme, it's not a good logo either, which means that a logo should be pleasing to the eye even when presented as good or bad, and pleasing to the eye even when presented in a different set of colors.

4. Quirky

This is one of the principal things we often say, but always do not do well. How to make the logo stand out as a brand identity? It's simple, it's uniquely recognizable. Take Apple's logo for example. Upon careful inspection, this is a simple, perfect, fresh-flavored, chemical-free, and absolutely healthy apple. Does it look good? Probably. Does it look different? No!!! Now let's take a bite and see what we get: aha ...... Now that's unique! It is not necessary to show in writing that the meaning of this is also very obvious. As you can see, a small change makes an otherwise monotonous apple the most iconic logo image today! That's how you get quirks: you don't have to push too hard, you have to think outside the box and turn something ordinary into something extraordinary and classic. Frankly, it's a real test of your creative skills.

5. Storytelling

Every logo tells a story. If you look at a logo as a work of art or a pattern of lines and ink, you won't be able to unravel the deeper meaning behind the logo. Aspirationally, a good logo tells two stories: an outward story and a hidden one. Speaking of storytelling, let's take a look at the Toyota logo, which is not only three distinctive ovals and a unique "T". According to Toyota, each of the three ovals has its own meaning. The two central ovals (overlapping) represent the confidence and trust between the company and its customers, while the outer (trapped) oval represents Toyota's global expansion plans. The white space is left to supplement the outer oval to express the infinite extension of our company. The group logos are put together in the shape of a steering wheel, clearly a symbol of the car.

6. Don't despise the color

Color has the power to influence feelings and emotions. In an aspirational setting, the color you choose must be based on the intended audience. Think about the age, gender and cultural orientation of the target audience, and at the same time use your artistic creativity, this is when you will be able to find an optimal color scheme for your logo. A large logo is not only difficult to recognize, but it will never appeal to the audience; a logo is a symbol, not a statement. Therefore, it is necessary to keep it simple.

7. Don't be innovative

This is the same as the "simplicity" rule above. Innovation is a beautiful thing, and you can explore it, repeat it, and come up with the perfect solution for your logo. That's what artists do! However, there is a degree to everything. There is absolutely no limit to your creativity, but if you don't think about the possibilities of innovation for a given product, your creativity will be in vain. Too much innovation can make a logo look flashy, but it doesn't fit with the company itself. Remember: a logo is not a work of art. Your goal should be to make the logo both recognizable and easy to relate to the brand. At the time of completion, your plan should be subjectively easy to recognize and exclusive to your company. If you can do this, your logo plan is a success, whether your plan is old-fashioned or innovative.

8. Don't underestimate customized fonts

"Rich fonts are unbeatable, there are so many beautiful fonts out there, I always have to spend a lot of time picking them left and right!" That's half right and half wrong, I guess. When designing a logo, the font has to be quirky. A custom hand-drawn font is definitely much better than the richest font. Not to mention, it eliminates plagiarizers. Hence, customized fonts are surely your first choice.

9. Don't be predictable

First of all: this doesn't mean that it's okay to arbitrarily increase the cost of the program or postpone the deadline to scare your customers. Second, make sure your logo is see-through (like I said above, reporting a story). At first glance, your logo communicates the identity of your brand. It should be self-explanatory - for example, if you make a logo for a company that makes umbrellas, it doesn't need to scream "rain, rain, rain" to the whole world. Then, on a deeper level, your logo should also be expressive: let's take the umbrella company as an example, it should be a representation of the climate, and not be about rain or sunshine. (As usual, there are no absolutes.)

10. Don't fall into clichés

The logo design must be unique (as we discussed in part one above). Like any other design, the trends in logo design are also in the wind and water. It is very necessary to avoid the clichés and then present your clients with the unique logo they expect.