Why is the national trend trend more and more popular now?

I. Changes in the international environment. National culture has always been a sign of surging, just lack of time to break out. 2018 Sino-US trade war this change in the external environment, to the timing of the national brand, many national brands combined with young consumers like the trend of design and cultural elements of the national culture, composed of the "national tide" fashion. National tide is also from this time began to rise.

Social and economic changes. Speaking of a Japanese example, fifty or sixty years ago, the Japanese middle class had a crazy pursuit of Western luxury goods, with the 1990s after the economy became depressed, the Japanese people no longer pursue foreign brands, followed by "break away" "minimalist" and other Japanese culture brand The rise of Japanese cultural brands such as "Breakaway" and "Minimalist". China's economy is not like the Japanese recession in the 1990s, but the national more rational view of the hands of the money, more rational approach to consumption, rather than just the pursuit of foreign brands to bring the vanity.

Third, the need for cultural identity. Each country has its own unique cultural cognition, the brand if you use the cultural resources, you can do cultural output, such as Swiss watches, Belgium's chocolate, French wine. Similarly, nationals are in need of such products with cultural identity to boast and recognize their own identity.