How to do well the propaganda and ideological work of enterprises under the new situation

Propaganda work bears the function of publicity and education. Although it can't produce immediate benefits, it can directly affect the normal development of enterprise production and operation, safety production and other aspects, and is a powerful guarantee for improving enterprise execution. Especially in the new situation of accelerating the transformation and development of enterprises, doing a good job in corporate propaganda will become an indispensable factor for the healthy and sustainable development of an enterprise. This paper discusses how to do well the propaganda work of enterprises under the new situation from three aspects.

Keywords new situation; Enterprise; propaganda work

At present, the reform of state-owned enterprises has entered a critical stage. The key for enterprises to keep up with the development of the times lies in people's thinking. How to unify the thoughts of all employees into the principles and policies of the enterprise and the conscious action of accelerating the transformation and development through effective propaganda work, and transform the advantages of propaganda work into public opinion advantages, ideological advantages, cultural advantages and competitive advantages, and make them shine through effective communication channels, so as to achieve the purpose of unifying thoughts, boosting morale, rallying strength and enhancing image, I think we should focus on the following three points.

First, highlight key points and give play to the role of public opinion in propaganda work.

Propaganda work should be "blooming everywhere" and "targeted", highlighting the innovative characteristics of enterprises and enhancing the effectiveness of propaganda. The nature of work is different, and the focus is naturally different. The focus of the same type of enterprise may be different, and the focus of the same enterprise will change at different times. Therefore, to do a good job in corporate propaganda, we must try our best to find and grasp the key points of our enterprise in a certain period. Make a fuss about key work. For example, Kailuan Thermal Power Company installed it in recent years.