Traditional Culture Encyclopedia - Traditional stories - What model should I use to open a branch to sell Shanxi mature vinegar and Sanbai liquor?
What model should I use to open a branch to sell Shanxi mature vinegar and Sanbai liquor?
At present, the sales modes of opening branches in the market include consignment, distribution, online sales, wholesale mode and agency mode. Characteristics of the agent model: the whole country is divided into several regions, and each region has an agent. The enterprise authorizes the agent to be fully responsible for the product sales in this area, and the agent develops and manages the subordinate terminal manufacturers. Advantages: Save the cost of brand sales channel development and management, and give full play to the enthusiasm and initiative of agents. Disadvantages: it is not easy to control in brand promotion and goods management. Features of franchise mode: franchise is the core, terminal franchisees are directly developed by the company headquarters, or terminal franchisees are developed by licensed regional merchants and sold according to a unified model. Advantages: standardized brand management and timely system update. Disadvantages: the cooperation between franchisees is very demanding, and the freedom of franchisees is greatly limited.
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