The main characteristics of traditional media

One of the key tasks of the State Administration of Radio, Film and Television in 20 13 years is to "take multimedia and all-media as the development direction and accelerate the upgrading and strategic transformation of traditional media." But how to transform is a difficult problem in front of traditional media.

The following is the path of transformation and upgrading of traditional media in China.

1. 1 Advantages of multimedia

1. resource advantages, rich in content;

2. Limit advantages;

3. Interactive advantages and high sense of participation;

4. Full service.

1.2 Three Shortcomings of Network Media

1. is not rigorous enough;

2. Lack of depth;

3. Lack of authority.

1.3 Advantages of traditional media

1. Strong human and material resources;

2. Give full play to the specialties of traditional media;

3. Rich experience.