Where is the breakthrough for K12 online education?

Abstract: In recent years, K12 online education has developed very rapidly, and many K12 online education platforms have appeared on the market.

At present, the market demand for China's K12 education industry is very large. With the implementation of national regulatory policies, the K12 online education industry is gradually standardized, and the driving force of the Internet is gradually increasing, making the development prospects of the K12 online education platform very broad.

However, with the increasing number of K12 online education institutions, the development of K12 online education has also encountered bottlenecks, and there is an urgent need to find new breakthroughs. Next, let’s take a look at the development prospects of the K12 online education platform and the prospects of K12 online education with the editor.

Where is the breakthrough?

Is the development prospect of K12 online education platform good? 1. Big market demand. Is the development prospect of K12 online education platform good?

The main body of China's K12 education industry is K12 extracurricular tutoring, and its market demand is very large. This is caused by the imbalance between supply and demand of educational resources brought about by our country's education system.

With the development of society, the penetration rate of K12 online education is increasing year by year. In the future, more students in third- and fourth-tier cities will migrate from offline to online in order to obtain better educational resources, which is conducive to the improvement of high-quality K12 online education platforms.

market share.

2. The industry has gradually standardized and intensively introduced policies to "standardize" the current situation of the education industry at different levels, constantly raising barriers within the education market, restricting the circulation speed of various resources, forcing the emergence of contradictions between supply and demand, and accelerating friction and adjustment.

With the implementation of national regulatory policies, a large number of small educational institutions that did not operate schools in a standardized manner and lacked teaching competitiveness were banned, thereby selling out market share and making the entire K12 online education industry more standardized, and the K12 online education platform has been beneficially developed.

3. What are the development prospects of online education platforms that are driven by the Internet?

Traditional offline K12 education and training institutions have serious content homogeneity, large geographical restrictions, difficult business, too many institutions, declining student sources, high teacher costs and rising offline rental costs, all of which have become offline education.

The pain points of the model have caused marginal benefits to reach a bottleneck.

The influx of capital and the Internet has brought about a qualitative leap in the K12 online education platform. If K12 education institutions do not accept the Internet, they will definitely be very tired and hard to operate, and eventually withdraw from the K12 education market.

Therefore, rapid transformation of education is the key point for the development of traditional offline K12 education and training institutions.

Where is the breakthrough point for K12 online education? Currently, most K12 online education platforms use one-on-one teaching methods to attract users.

However, in the form of live or recorded teaching, it is difficult to interact with students in a timely manner, which reduces the actual teaching effect, which leads to a bottleneck in the development of K12 online education.

One-to-one is easy to do because one-to-one demand will be continuously created by exams. Whoever invests heavily in advertising has a greater chance of being seen by parents who are worried about their children's grades, and then they can achieve quick profits.

One-to-one high customer unit prices and high advance collections can bring good cash flow, which can cover up the embarrassment of high customer acquisition costs and long-term unprofitability of one-to-one platforms.

Where is the breakthrough in K12 online education?

In fact, there are many breakthroughs in K12 online education, and one-on-one teaching is just one of them.

More precise layered teaching is an important breakthrough in K12 online education.

Precise layered teaching means achieving the effect of "1-to-1" teaching on the basis of traditional classes, which is a disruptive improvement to traditional online teaching.

Therefore, in the future, mandatory active stratification of K12 online education must be achieved. This will not only ensure the teaching effect, but also create a source of motivation for students to continue learning and upgrading.