What are the business models of the Internet?

Internet business model refers to a brand-new business operation and organizational structure model with high innovation, high value, high profit and high risk, which integrates traditional business types and connects various business channels, including traditional mobile Internet business model and new Internet business model.

From the development history, Internet business model can be divided into portal model and e-commerce model.

1. Portal mode: refers to application systems that provide some comprehensive Internet information resources and related information services, such as Baidu, Sina, Sohu, etc.

2. E-commerce mode: refers to the business operation mode and profit mode based on certain technologies under the network environment and big data environment, such as B2B of Alibaba, B2C of Vipshop, C2C of Taobao, O2O of Meituan Review, etc.

From the perspective of profit sources, Internet business models can be divided into direct selling model, advertising model and value sharing transaction model.

1. Direct selling mode: whoever uses the product/service pays, such as Microsoft and Apple.

2. Advertising model: You pay advertisers for products/services, such as Google and Facebook.

3. Value * * * Enjoy the trading mode: a few loyal paying users support the ordinary users of the whole product/service to form cross subsidies, such as Amazon, Tencent and Ali.

From the perspective of driving factors, Internet business models can be divided into customer-driven model, resource-driven model and product-driven model.

1. Customer-driven model: a business model that relies on the establishment of a strong marketing system to maintain customer relations, such as companies that provide website construction, project outsourcing development and agency operations.

2. Resource-driven model: a business model of developing products/providing services/undertaking projects relying on unique resources, such as telecom operators having business resources, Didi Taxi having platform resources, and Iflytek having background resources of cooperative universities.

3. Product-driven model: a business model that relies on R&D products to solve user pain points and industry (enterprise) problems, such as training online courses and APP development companies.