How to open up sales for products and how to locate customer groups?

How to open up sales for products and how to locate customer groups? You can contact major hotels, sign contracts and deliver goods at designated locations.

How to position the customer group in the marketing of organic agricultural products? The marketing consulting team of Ruinong believes that the positioning of organic agricultural products marketing should be analyzed and sorted out from the following points:

1. What kind of consumers will buy organic agricultural products?

2. Where do these consumers usually shop?

3. What are the consumption habits of consumers of organic agricultural products?

If you can answer these questions, I believe the positioning will come out.

According to Ruinong's marketing analysis, the consumers of organic agricultural products are first of all middle-and high-income people, and most agricultural products are table and kitchen foods, mainly female consumers. These consumers generally buy in large supermarkets, such as Yonghui Supermarket and high-end fresh food stores. Because of their spending power, price is not a problem, as long as the products are good and distinctive. Remember, be distinctive and differentiated. Only in this way can we sell better.

How to define the positioning of the website and lock in the customer groups of the website? Internet is a platform full of dreams and miracles. Many people have accumulated a lot of wealth through the Internet, such as Ma Yun, Ding Lei and Chen Tianqiao, and there are many elites in the Internet industry, such as Li Xiang, Mao Kan and Gao Yan. In a sense, their success has also inspired groups of people to March on the Internet, hoping to find their own gold mine. However, today's Internet is different from that of ten years ago. In the past decade, the Internet has spanned two periods, from building websites crazily to being keen on paid promotion by Baidu, Yahoo and Google. Today, the development of the Internet industry has entered the search.

It is a new puzzle faced by many enterprises in the process of operating websites and developing online marketing. Because the conversion rate of customers is directly related to the survival and development of the website.

I have been immersed in the internet industry for several years. Personally, I think that if a new website wants to survive and develop in the rapidly shuffling Internet industry, it must be clear about the positioning of the website and know how to lock the customer base of the website. The following is my summary based on the operating experience in Wang Chang. I hope I can grow and progress with my friends through communication. It will be very happy for me if I can give you some inspiration from my words.

First, the website positioning

Before making a website, be sure to find out why you want to build a website. How to build a website? Who should we serve? What kind of goal does the website want to achieve in the future? In fact, it's not just a website. We will do a lot of thinking and trying while positioning our life. Wang Chang also went through such a stage at the beginning of the founding of the People's Republic of China. Alibaba's success has inspired many people to try to build their own e-commerce platform. But looking at Ali's pace, many people shudder. For a time, the major webmasters have been thinking: Can you succeed in taking Ali's old road? So many enterprises try to develop in the direction of vertical portal websites. We found that Alibaba's platform has done 360 lines, but only a few industries have really done well. Therefore, vertical portals such as medical e-commerce and tourism e-commerce have room for survival and development.

It is also based on this e-commerce environment that Wang Chang fully integrates e-commerce with various industries. After careful and long-term analysis, we finally established ourselves in Sichuan and developed in the transportation industry. Because there was no pure traffic entrance in Sichuan at that time, and a large number of groups were very concerned about the traffic situation and needed traffic services. We found that there is a huge market prospect in the transportation field, so we established the business philosophy of providing transportation network information service and travel assistant service for automobile users in the whole province, and the value prospect of building the first transportation portal website in Sichuan in the next three years.

Second, lock the customer base of the website.

Portal website is different from corporate image website and public welfare website, and profit is very important for portal website. It is impossible for a website to develop continuously without income. So who created the revenue of the website? Clients, of course! If we want our customers to visit our website frequently, we should first let them know our website, its name and what kind of services we can provide for them. Although there are many methods and techniques for website promotion, this is only a category of "skills". From a macro point of view, I think we must stand in the customer's point of view and have a good analysis and grasp of customer preferences and consumer psychology. What are the characteristics of customers who like to come to our website? What kind of websites do they often appear on? What kind of places will they go? What kind of lifestyle do they have? After understanding this, I think the next website operation will be clear and organized.

Before building a website,

Wang Chang has set the goal of providing transportation network information service and travel assistant service for automobile users in the province. So, we started brainstorming. The customer's preference and consumption behavior are deeply studied. Subsequently, Wang Chang formed close cooperation with traffic police in various cities, accumulated a large number of owner information databases, and reached SMS value-added services in transportation with China Mobile and China Telecom. These two aspects have established strong advantages for the development of Wang Chang. Today, Wang Chang's name has gradually taken root in people's hearts. We can see Wang Chang on websites, signposts in expressway and tourist attractions. Since the website went online, the traffic of the website has achieved steady growth. We hope that customers will think of Wang Chang whenever they travel.

This article didn't write any specific skills and methods, because I want to talk to you about "Tao". There is a saying: how far the heart is, how far it can go, and how big the heart is, how big the stage is. We can learn everything about "Shu" through training, but things about "Tao" need to be accumulated, summarized, thought and refined for a long time. When the mind reaches a certain height, nothing is difficult.

Analyze the main customer groups of products and see how Avon chooses Avon's positioning. First, analyze the main customer groups of its products, and then carry out cost analysis and feasibility demonstration. 1 Learn about Avon products first: Avon is an international beauty tycoon who always leads the latest trend in the world, with more than 20,000 kinds of products, including skin care products, cosmetics, personal care products, fragrances, fashion accessories, underwear and healthy food. As an internationally renowned brand, Avon's cosmetics market is targeted at low, medium and high-end female consumer groups. Lipstick with a price of 10 and a bottle of high-grade perfume with a price of several hundred dollars, but Avon's main market in China is the low-end market. 2 Cost analysis: We know that Avon products cost a lot to open stores. We only take the largest monthly rent as an example for investigation and data collection. The results are as follows: for a medium-sized community-near the university, the monthly rent is 250 yuan/m2-business center, the monthly rent is 150 yuan/m2-location scheme, and the monthly rent is 400 yuan/m2: location and business of the scheme (1). Although the cost is higher, the income is higher than other places. In the business circle, women will buy cosmetics for work, social and beauty needs. They have financial resources and spending power. At the same time, there are many commercial office buildings in the business center, and most of them are urban professional white-collar workers. Under a given income, most of the goods they choose are mid-range prices, and high-end cosmetics are rarely chosen-limited affordability. -They will be regular customers and seed customers, and the flow of young students will increase on weekends. They like brands and low prices. They may be potential customers or potential customers. They (depending on their parents) mostly choose middle and low-grade goods when they have no or little income. Due to the large flow of people in the business circle, the potential customers are also large. Scheme (2) In addition to directly selecting stores for sales, there is a more practical and easy-to-operate way for college students, which is to directly sell with the help of college students. Compared with high school and junior high school students, college students are more mobile and dominant. How to seize these consumers plays a decisive role in the development of Avon market. Adopting the way of students' direct selling, on the one hand, it can provide them with opportunities for work-study programs and self-reliance, on the other hand, it can save rent, utilities and other expenses and save costs. Therefore, it is more convenient and feasible to grasp the consumer market of college students.

I work as an LED power supply. How to locate the customer base suitable for my product? There are many kinds of led lamps, so it is suggested to do some market segmentation.

How to increase the stability of customer groups In fact, if you want to have more room for development on today's Internet, then you have to keep developing and stabilize the rear. In fact, this rear can only have one name, that is, to have a stable customer base. Only when the source of customers is stable, can you have more development space and ideas, so as to increase the stability of customer groups and be very conducive to development space.

How should beauty salons stabilize customer groups? Determine the service process according to the customer's satisfaction and convenience rather than their own inference; Pay attention to the customer's tolerance, not the profit. A stable customer base is based on a series of effective and professional personalized services. Does every customer feel unique in our service? The service is only for her, not for everyone? The money she spends is only to meet her own needs, not to meet the concept of our beauty salon. If there is any model for the beauty salon to develop a stable customer base, it is the model of heart, serving customers attentively and making her feel that she is the most respected and important person at this moment. A service model that meets the spiritual and psychological needs of every customer will be more important than selling beauty products to customers. Because the more serious the product homogeneity is, the greater the challenge our service faces. How to provide professional and effective service? Only by training every employee, let them take the customer's needs as the center and meet the customer's needs as the action guide, can we firmly grasp the customers and let them follow us for life. Earning money for a lifetime saves a lot of effort and has a greater sense of happiness than earning once. Because a life that only pays attention to money will not make people more satisfied. Only by being recognized and needed by others can our happiness be peaceful and pleasant when we can love others, which also greatly meets our own life needs. Special note: the promotion of trying to recover a large amount of cash at a low price has become the poison of this industry. Lower and lower prices will only make customers farther and farther away from us. Customers do not come to beauty salons to save money. In order to save money, he won't do beauty. She spends money on services, feelings and quality. Incorrect error: 1, price determinism. Simply reducing the price to attract greedy customers, but let most customers who require quality leave. 2. Customer-oriented theory. Think that the customers who make comments represent all customers and make hasty decisions without analysis. For example, a client who doesn't come once a year, but is very rich, came once. He made a suggestion that the decoration was not high enough, and the focus of the beauty salon immediately became to improve the decoration grade. In fact, this customer does not represent the core customer of this beauty salon. Most of the customers in this beauty salon are neighbors, who recognize the benefits and only pursue good quality and low price, not luxury. Once the decoration level is improved, the price will increase, and this part of loyal old customers will leave. The way to prevent these people from leaving is to maintain the original price after increasing investment, which is bound to lose money.

The customer group where Gree Air Conditioning is located personally feels that Gree is a better enterprise among domestic brands. The company has always emphasized technology and quality, which is in line with all users. It's just that the price of Gree's products will be several hundred dollars higher than other brands, but the corresponding quality and after-sales warranty are also relatively perfect, which should be more suitable for people who have certain requirements for home life, but at the same time pay more attention to product quality. If you rent a house, fewer people will buy Gree.

Which customer groups are overloaded products mainly suitable for? Futian Ruiwo ES3 overload products are positioned in the mid-end target market and subdivided into 7.5 tons of overload transportation market, which is suitable for the transportation of overloaded goods such as fruits and vegetables, fresh seafood, quick-frozen food, agricultural and sideline products, beverages, hardware and building materials.