How to innovate the planning and design of rural complex? Are there any planning and design cases of rural complex?

Pastoral complex is a comprehensive development model of characteristic villages and towns integrating modern agriculture, leisure tourism and pastoral community. Adapting to the structural reform of rural supply side and the development of emerging industries, combined with the reform of rural property rights system, it is a sustainable model to realize rural modernization, new urbanization and all-round social and economic development in China.

"pastoral complex" refers to the comprehensive development of industry and the leap-forward utilization of rural assets, and it is the way of thinking that rural development represents innovation and breakthrough at present.

First, enterprises undertake agriculture. By undertaking agriculture, enterprises can avoid the short-term guiding behavior of vulnerable farmers, do a good job in medium and long-term industrial planning, upgrade the agricultural industry by developing agricultural industrial parks, especially develop modern agriculture, and form the basic industry of local society;

Second, planning and building a new driving industry-comprehensive tourism, which can also be called cultural tourism industry, to promote social and economic development;

Third, after the establishment of basic industries and emerging industries, the local social and economic activities will undergo tremendous changes. The region can build human settlements, create new villages and towns for the three major groups of aborigines, new residents and tourists, and form community communities. Therefore, it can also be described that the rural complex finally formed a new society and a new community.

To sum up, the pastoral complex is a comprehensive development model of agriculture+cultural tourism+real estate.

Based on the characteristics of enterprise management, in order to form a refined model, the three major industries (agriculture, cultural tourism and real estate) of the pastoral complex should be guided by the following ideas. Agriculture should do three things: modern agricultural production industrial park+leisure agriculture +CSA (community supported agriculture); In order to create a combination of tourism products and holiday products that conform to the natural ecotype, the cultural tourism industry needs to consider the combination of function, scale and space in addition to the rich content of cultural life, so as to form a variety of tourism and holiday destinations. Real estate and community construction, whether rebuilt or newly built, need to be built according to the texture of the village. That is to say, even if it is developed, it is also to develop an "original ecological" village. More importantly, it is necessary to add management and services to create a new community. What needs to be pointed out here is that we are not building a tourist attraction, but a small town itself. It's just that there are many tourist and holiday facilities in this town, and the town itself has very rich tourism value. The principles of unified planning, unified construction, unified management and decentralized management in the theory of urban complex construction are also applicable to rural complexes.

The industrial model of the above-mentioned pastoral complex is subdivided into format and planning model. What needs to be emphasized here is that in the guiding principles of the business model of the pastoral complex, it is emphasized that the projects in different locations and situations are arranged according to the modular content, and the other half is combined with the local conditions of the projects to develop personalized content.

It should be said that the rural complex in eastern rural areas is not suitable for all rural areas in China, nor is it the only way for rural development. Mainly suitable for rural areas in developed areas, the gap between urban and rural areas is large, and cities have enough motivation to feed back the countryside. Because it pays attention to protecting original industries, cultivating emerging industries and creating living environment, it has the attribute of sustainable development, and it is a better mode choice for rural modernization, new urbanization of urban-rural integration and all-round social and economic development in developed areas.

Wuxi Pastoral Oriental, the first pastoral complex in China.

Basic profile

Wuxi Yangshan Pastoral Oriental Project is located in Yangshan Town, Huishan District, Wuxi City, the hometown of peaches in China. It is the first pastoral complex project in China with an investment of 5 billion yuan from Oriental Garden Industry Group. The total planned area of the project is about 6246 mu. Construction started in early April, 2065,438+03, and it is planned to be fully completed within five years. Pastoral Oriental takes "beautiful countryside" as the background, takes "pastoral life" as the target core, integrates the development of pastoral Oriental and Yangshan, and runs through the concepts of ecology and environmental protection. The project includes three major sectors: modern agriculture, leisure tourism and rural communities. The main planning includes rural tourism project cluster, rural theme park, healthy building cluster, agricultural industry project cluster and rural community project cluster.

During the Peach Blossom Festival on 20 14, the first garden opening ceremony will be held in the east of the garden, which conforms to the custom of spring outing in the south of the Yangtze River. Rural dreamers are cordially invited to visit and experience it.

Address: Northwest of the intersection of Xinhe Road and Taoyuan East Road, Yangshan Town, Huishan District, Wuxi

The area is about 6246 mu.

Quasi-pastoral complex

Invest in Fang Dongfang Garden Industry Group Co., Ltd..

Wuxi Tianyuan Oriental Investment Co., Ltd.

Park planning

The overall planning of the park is divided into six parts: major rural tourism project clusters, rural theme parks (also Waldorf education bases), health and wellness buildings, agricultural industry project clusters, rural town clusters, theme hotels and cultural fairs.

Agricultural sector

There are four parks (peach production demonstration park, fruit facility cultivation demonstration park, organic farm demonstration park, fruit and vegetable breeding demonstration park), three districts (leisure agricultural sightseeing demonstration zone, fruit processing logistics park, seedling nursery zone) and one center (comprehensive management service center) in the planning of the agricultural sector in the eastern part of the country, which integrates the advantages of the Oriental Garden Industry Group and introduces the characteristics and superior resources in the contemporary agricultural industrial chain. In Yangshan town,

In five years, the Garden East will be built into a modern scientific and technological agricultural industrial park with reasonable spatial layout, sustainable industrial development, resource conservation and utilization, friendly ecological environment and distinctive regional characteristics.

Four gardens:

Organic farm demonstration area

1.R&D technology and achievement incubation center

Organic farm

2. Standardized seedling center

3. Wisdom Orchard

4. Organic Peach Planting Demonstration Zone

5. Selenium-enriched peach planting demonstration area

6. Demonstration area for planting new peach varieties

7. Standardized cultivation of peaches

Demonstration area of fruit protected cultivation

Demonstration area of peach protected cultivation

2. High quality pear orchard

Demonstration area of fruit protected cultivation

3. High quality loquat garden

4. Characteristic citrus orchards

5. High-quality kiwifruit and grape orchards

6. Standardized cultivation of peaches

Peach production demonstration area

Peach standardization planting orchard

Vegetables aquatic products zhongyang demonstration zone

1. Protect vegetables

2. Outdoor vegetables

3. Aquaculture areas

4. Peach standardized planting orchard

Four districts:

Agricultural leisure sightseeing demonstration area

1. Rice picking garden

2. Loquat Picking Garden

3. Citrus picking garden

4. Kiwi Vineyard Picking Garden

5. Peach picking garden

nursery garden

1, facility shed

2. Open nursery area

Product processing logistics zone

Finished goods warehouse and logistics management center

Modern agriculture exhibition area

1. High standard farmland (orchard) demonstration area

2. Landscape agriculture demonstration area

3. Nitrogen and phosphorus intercepting pond for water circulation in ecological environment planning

The second center:

Park integrated service center

1, Management Service, Information and Education Center

2, expert academician research studio

Resource regeneration center

1, ecological organic fertilizer production base

2, organic cultivation substrate seedling base

3, public equipment and facilities

Literary travel section

In the first phase of the project, with the help of the superior resources of the cultural tourism company under the Oriental Garden Industry Group, in accordance with the development requirements of cultivating strategic brands and building core competitiveness, and with the idea of "innovative development", the cultural tourism resources will be integrated to the maximum extent, and a good strategic cooperative relationship will be established with brand merchants. At present, the cultural tourism sector has introduced top-level cooperation resources such as the cultural market of finding houses and clearing houses and the Waldorf education base.

Shijing cultural market

Jing Qing House Picking Cultural Market is an idyllic creative cultural park jointly established by Pastoral Oriental and Jing Qing Group in 20651October, 20165438. Under the leadership of the original team of Taiwanese businessman Jing Qing Group, we began to rearrange the natural ecology of Yangshan and the historical memory of Jianfang Village, and restore an idyllic human settlement that revisits the countryside and returns to childhood. Combine life and leisure tastes to create the first brand that activates the countryside and perceives rural and urban life.

The cultural market of clearing houses consists of three parts: natural experience area, life experience area and cultural display area. At present, there are many theme parks, such as theme restaurant area, pasture area, green paradise outdoor activity area, dessert sales area, academy, theme hotel area, Waldorf teaching building and so on. , is being fully implemented, with a total investment of 75 million yuan, and will be put into production before 20 14 Peach Blossom Festival.

Jing Qing House Picking Cultural Market is scheduled to open on March 28th, 20th14th. This rural creative cultural park integrates cultural display, parent-child planting, rural education and training, catering facilities, hometown homestay and special agricultural products market. It will attract tourists, businessmen, cultural scholars, artists and agricultural products distributors from all directions, and different people can find their own feelings, products and communication methods here.

North of Lion Mountain in Yangshan Town, Wuxi City, there are volcanoes, peach blossoms, fertile fields, academies and old villages bearing nostalgic memories. The concentrated 10 buildings in the city were all rebuilt from the old houses of that year. In recent years, Jing Qing Group, which is run by the elite of Taiwan Province Wenchuang team, has begun to carry out new transformation and construction here. In order to present the original rural scenery in the south of the Yangtze River, the project is located in the former site of Fangjian Village, and ten old houses are selected for repair and protection in the way of "repairing the old as before", so that the ancient wells, ponds and native trees in the village are also preserved, and the natural form of the village is preserved to the greatest extent.

In less than a year, a cultural market with the dream of rural reconstruction was born. This is not only a creative market including urban-rural interactive research center, special agricultural products market, theme catering, hometown homestay, Lohas shop and other formats, but also a small rural village with many landscapes, natural food and different customs.

Area: more than 300 mu

Address: Shifang Village, Yangshan Town, Huishan District, Wuxi, Jiangsu

Commencement date: 2065438+March 28th, 2004.

Business scope: theme restaurant, coffee shop, special baking, hometown homestay, theme parent-child paradise, rural market, etc.

The format composition of the house-viewing cultural market

First, [theme restaurant]-I heard the colorful life of vegetables and food, and felt the beauty of things with my heart.

Fashion concept restaurant with the theme of "vegetable food"

With a building area of 600m2, it can accommodate 60-68 people.

Modern people pay attention to the quality of diet. How to eat well, eat well and keep healthy is a science. Through the analysis of modern nutrition, vegetables are the food with the best absorption effect for human beings. Vegetables can help the body detoxify and purify, diminish inflammation and prevent cancer, strengthen the regeneration of body functions, and have the magical effect of rejuvenation. Jing Qing's house-viewing cultural market takes returning to nature as its theme and showing the life in the new countryside as its goal. By creating a "light country" space atmosphere, it presents a unique restaurant with natural experience. The restaurant also uses natural indigenous methods to protect the environment, introduces biogas to save energy, uses climbing vines to green walls, and creates gardens on the roof.