How can we do a good job of health care products network marketing promotion?

In recent years, the health care industry has been surging with the trend of change

The kind of quick success, three-pronged solution to the problem, has been unable to support the ever-changing market

With the strengthening of national regulatory efforts to increase the threshold of the production enterprises, the entire pharmaceutical health care industry has undergone a sea change in the survival of the environment, a fresh, ate all the sky of the profiteering era, has ceased to exist, the market has been deteriorating in the level of profits, the marketing model change has become the imminent task of all the health care enterprises.

In fact, if you do not give up this kind of advertising bombardment attempts to tear open the market gap in the backward model, and ultimately will only push the enterprise can continue to survive in the dangerous situation

Take the kidney products, in a central city, often gathered more than ten companies. City, often gathered more than ten hot kidney products, from the radio to the media, from the topic to the soft, from the short period to the package time, from the column to the full-page, the investment is more and more big, and can really survive and how many people? Without exception is not spending money to hit the water

20 years, China's health care market ups and downs, the most fundamental thread is: consumer psychology and consumer demand has undergone a complete reversal

Monk school marketing crude plundering of the operating methods, has long made many consumers of health care products outlandish concepts of hype is used to and immune

positively. The so-called poor is born change, change is through, this is a survival of the fittest era, the market changes prompted you must join the concept of change line example

Health care products due to the specificity of its products ultimately determines the marketing approach must return to the marketing of the ultimate goal to truly meet consumer demand, only a thorough grasp of the consumer's psychology of consumption, to meet the consumer's consumer demand, the enterprise to be able to Get rid of the shackles imposed by the market environment, to become a real master of their own destiny of the strong

In fact, the service marketing is a behavior, including the enterprise from the beginning of the product research and development, design, production should be considered to provide consumers with the greatest benefits in every detail of the marketing value, such as the excellence of the quality of the packaging personalized, etc., at the same time, the service marketing is also a concept, but also a way to meet consumer demand, to create consumer demand. To meet consumer demand, create consumer demand practice

In fact, China's health care market is quietly undergoing changes, such as some companies advocate the experience of marketing and consultant marketing, are the prototype of service marketing, the core features of these new types of marketing is not to emphasize the pre-sale and post-sale health services, and health services to drive product sales, maintaining consumer loyalty

What do health care consumers really need? In fact, it is very simple, they need a caring, nanny-style health service program, rather than a vain slogan-type commitment

The competition in the 21st century is the competition for services, service marketing will create a new pattern of marketing in China in the 21st century

First of all, the service model fixed

The fixed refers to the implementation of the service implementation to carry out the whole process, do not! Three days of fishing and two days of sunshine net, east a hammer, west a stick, service is fundamentally an important window to show the product, the kind of guerrilla warfare type of service would rather not, or else, ultimately, the most harm is still the product itself

Second, the service model vivid

The so-called vivid refers to all the services should be centered on the human nature and affection to carry out the theme of the past to please come in for the Now go out

To live in the enterprise also often called after-sales service its third, service mode diversification

In the past, some companies also played the banner of service, at every turn to a big deal, what free clinic, large-scale popular science and so on, the name is very loud, the responders but almost nothing, even if it is occasionally involved, but also no more than a slight benefit of your commitment to the hilarity of it, for the product brand sales enhancement, in addition to labor, the brand sales. Product brand sales enhancement, in addition to the people hurt the money, nothing

On the contrary, to engage in some meaningful public service activities for the public, such as prizes for collection and product themes related to advertising phrases, essays, calligraphy, life testimonials, etc., on the contrary, you can quickly enhance the product's popularity and reputation, at a minimum cost to obtain the maximum effect

The fourth, Service mode specialization

The long illness into a good doctor, most of the health care products have a need for consumers more or less have a certain understanding of their own physical condition, industry insiders know that the health care market, whether it is in the terminal or store, those specializing in the so-called experts sitting in the hall, basically are retired doctors hired by the enterprise, and some are even just some simple products after the enterprise to know the training staff, these half-tempered doctor, the staff, the staff, the staff, the staff, the staff, the staff, the staff, the staff, the staff, the staff, the staff and so on. Staff, how can these half-toned Langzhongs provide consumers with professional health services? For this reason, the formation of a real health service team with professional standards is now the health care products enterprises urgently need to solve the problem