Traditional Culture Encyclopedia - Traditional stories - The ways to spread the image of tourist attractions include ( ).
The ways to spread the image of tourist attractions include ( ).
After designing the image of the scenic spot, the main task of image management is to spread the image of the scenic spot. According to the theory of communication, the image dissemination of tourist attractions can be divided into: ① inward dissemination, also known as self dissemination, refers to the individual's self-communication behavior of the information; ② interpersonal dissemination, is the most common and the most extensive kind of dissemination, refers to the communication and exchange of information between the individual and the individual's behavior; ③ organizational dissemination, with the characteristics of publicity, purpose and controllability, is to contact the public, dredge up and closely various Relationships, but also the main form of image communication activities; ④ mass communication, refers to the professional communicator through the mass media, the image of the scenic area will be transmitted to the general public of the communication mode.
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