E-commerce era is over? "Brick-and-mortar" is realizing the reversal, the next 10 years of wind mouth is set?

From the rise of e-commerce in 2010 to now, more than a decade has passed. In such a long process, the rapid development of e-commerce, resulting in major industries, many physical stores can not do, and ultimately can only close. And if in the past 10 years, e-commerce has swept away the business of brick-and-mortar stores, then in the next 10 years, brick-and-mortar stores will be completely anti-superior to e-commerce, become the next windfall of development, why is there such a statement?

I. E-commerce era is coming to an end?

In the development process of any industry, there will be a rise, rapid development and decline stage. At present, it seems that for the e-commerce business is no exception. From the analysis of the current various forms of domestic analysis, domestic e-commerce in the process of development also ushered in the decline, why would you say so?

One is due to the increasing operating costs of e-commerce. One of the main reasons why many brick-and-mortar stores transformed into e-commerce back then was the low cost, because they didn't have to pay rent, and labor costs were reduced. However, with the development of society, the competition between e-commerce is also becoming more and more intense, in order to attract more customers, they have to strengthen the publicity, and the store promotion of the money is extraordinarily expensive.

Secondly, the profit margins of e-commerce in high-cost operations have been declining, and the real e-commerce practitioners in China should have actually felt this change in the past two years. Especially Pinduoduo's e-commerce practitioners, the price is not the lowest, only lower.

Finally, because the regulation of the e-commerce platform is very loose. Among the many e-commerce companies, there is no lack of a large number of unscrupulous merchants, who, in order to obtain more profits, will falsely advertise their products or substitute the best for the best, resulting in many consumers have been cheated when shopping online, which has brought consumers an extremely poor shopping experience. As a result, consumers have lost their trust in the e-commerce platform step by step, while offline flagship stores can be fully guaranteed in terms of quality and authenticity of the goods purchased.

Two, the physical store may begin to surpass the e-commerce

In the previous ten years the physical store can be said to have suffered all the pain, suffered all the humiliation, but now they are about to turn over the farmers to sing, and will even begin to surpass the e-commerce. And its main reason is that the country vigorously support the real economy. The country out to support the real economy, but also trying to get into the hands of regulation by the market regulation off the track of the virtual economy. And the decline of the e-commerce era and the state to support the real economy is part of the reason.

Another point is that physical stores have created a new business model. Many young people now prefer offline shopping, because in the physical store they can more intuitively feel the quality of the goods, feel and experience, which is precisely the online shopping is difficult to do. This just confirms that in marketing, consumers will want to buy what they can see and feel. That's why many brick-and-mortar stores are focusing their marketing on the experience.

Is the next 10-year windfall set?

Physical stores want to "turn around", the core lies in the change, rather than escape. Once the kind of just find a good front, find some products, waiting for customers to make money on the doorstep of the era has gone. Any industry will experience a reshuffle, and after the reshuffle, under the empowerment of the strong, the stronger, or will redefine the physical store, become a new landscape of the city.

In summary, we will find that behind the real economy is not only the support of the policy, but also the tenacity of this industry to continue to innovate. The development of the Internet has advantages and disadvantages for the physical store, the Internet itself is not wrong, it depends on the physical store to how to go with him to integrate, seize the opportunity to grasp the correct method, will be reborn in adversity! Entity industry on the back of e-commerce may be just around the corner.