How to carry forward traditional culture and improve national soft power

With regard to culture, China's traditional culture can be described as extensive and profound, and it is the crystallization of the 5,000-year civilization of the Chinese nation, which embodies the characteristics and features of the Chinese nation. First of all, the traditional culture with Confucianism as the core is more remarkable, such as the contention of a hundred schools of thought, the Four Great Inventions, Chyi Chin's calligraphy and painting, Chinese characters, poetry and traditional Chinese medicine. At the same time, the influence of China's traditional culture is becoming more and more international, which has a far-reaching impact on South Korea, Japan, Southeast Asia and other countries. China's four great inventions first spread to the west, and then played an important role in promoting the formation of western capitalist society, and they all highly recognized China culture in the world. Secondly, China has a long history of cultural diplomacy. China has advocated the cultural diplomacy thought of "the world culture" since ancient times. After the founding of the People's Republic of China, from "peace and development", "harmony without difference" to "harmonious world", China's "harmony" culture has far-reaching influence and is the essence of China culture. Finally, it is a unique cultural industry model. Since the reform and opening up, China's cultural market has not only formed its own unique development model, but also paid attention to the development of cultural and creative industries, making cultural construction an extremely important part of the Socialism with Chinese characteristics system.

While seeing the rapid development of China culture, we should also note that the development status of China culture is not commensurate with the domestic social and economic development, and there are still many problems and difficulties:

From the domestic point of view.

1, lack of understanding of traditional culture. At present, many young people lack sufficient knowledge and understanding of China's excellent traditional culture, lack respect and practice for the patriotic feelings of the rise and fall of the world, the lofty ambition of worrying about the world first and enjoying the world afterwards, and the social moral level has also declined in a large area. There are also cultural treasures represented by piano, chess, calligraphy and painting, and some people are even more discouraged and completely lose interest. In addition, they lack the ability to identify the dross in traditional culture, and are often used to paying attention to things like court life and fortune telling, which leads to many contents that are inconsistent with history in some ancient film and television works.

2. Culture has become a vassal of economy. A series of fancy words such as "culture sets the stage, economic singing opera", tourism culture, food culture and so on are too numerous to mention, and in some places they have even become the objects of emulation. People pay more attention to economic interests, and take profit as the value measure to evaluate culture, while those about the personality shaping of social members and the long-term social benefits of culture are ignored and neglected. In the long run, people only care about personal economic interests and simplify and commercialize the value system of the whole nation.

From an international perspective.

With the development of science and technology and the strengthening of exchanges between countries all over the world, various cultures spread all over the world.

1. First of all, the influence of European and American western cultures on our daily life is obvious, such as fast food culture. From the influx of western fast food industries into China to the present, these industries have flourished in China. People seem to prefer this fast food culture, but who would have thought that while you enjoy this service, it will do great harm to our culture? There are also popular electronic products, such as foreign mobile phones, computers and televisions. Swarm in, impacting the domestic consumer market. People tend to choose foreign products as a symbol of fashion and status. This further narrows the market of domestic products and fundamentally denies the value of domestic products.

2. Secondly, the influence of Japanese and Korean culture. When Japan and South Korea are mentioned now, people will think of some film and television works, songs, costumes and so on. In addition, the diet and living habits commensurate with it have also been introduced into China, which has become a hot topic of discussion among the public in China. Even some things will increase in sales as long as they are crowned with Japanese and Korean brands, which are deeply loved by people.

3. Finally, it is about festivals. Folk customs represented by Tomb-Sweeping Day, Dragon Boat Festival and Chinese Valentine's Day are not clear, and people are blindly addicted to western fashion culture and customs represented by Christmas and Valentine's Day. Perhaps these are partly due to businessmen's efforts to promote consumption and create profits through festivals, but more importantly, we are indifferent to the traditional customs of China and lack of inheritance and promotion of traditional culture.

Nowadays, cultural soft power plays an important role in national development. In the face of international competition and domestic disadvantages, it is urgent to enhance the national cultural soft power. Only by developing cultural soft power can we occupy a favorable position. Therefore, in order to improve China's cultural soft power, the following suggestions are put forward:

(1) Carry forward the excellent traditional Chinese culture.

1, enhancing cultural cohesion. China is a country with a large population. We should have a unified guiding ideology, consistent ideals and beliefs, a strong spiritual pillar and basic moral norms, which is the socialist core value system advocated today. Use Socialism with Chinese characteristics's ideal to gather strength, use the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core to inspire fighting spirit, and use the socialist concept of honor and disgrace to lead the fashion. Only when the socialist core values are mastered by the people can they be condensed into social knowledge and show the most important national cohesion in cultural development. Therefore, building a socialist core value system must be regarded as the core task of enhancing China's cultural soft power.

2. Enhance the attraction of culture. In order to enhance the soft power of culture, another important method is to show the cultural attraction or national characteristics of a country. This is because the traditional culture of a country or a nation can gradually solidify and evolve into a specific social and cultural environment by attaching to carriers such as language, and guide the behavior of its citizens through this cultural environment, realize the function of coordinating and integrating society, and form a strong national cohesion.

3. Enhance the popularity of culture. That is to strengthen the study and education of China's excellent traditional culture, so that these excellent traditional cultures can be carried forward. We should publicize the excellent traditional culture, make full use of the mass media, and consciously guide the broad masses of people to love the excellent traditional culture of the Chinese nation, so that it will eventually become a national lifestyle, customs and values, which will be deposited in the hearts of everyone in China. Children are the future of the motherland and the hope of the nation. It is necessary to consciously strengthen students' study of traditional culture, increase their study of traditional culture in teaching, and carry out activities with strong traditional culture color so that they are willing to accept and appreciate it consciously.

(B) the revitalization of the cultural industry in China.

As far as the current situation is concerned, cultural competition has become the main feature of international competition. Identify the development direction of China culture, meet people's requirements for culture, enhance cultural soft power and enhance China's international competitiveness. Therefore, China should vigorously develop cultural industries. First of all, it is necessary to formulate scientific cultural industry development plans, formulate cultural industry management measures, and minimize the lack of policies and measures. Secondly, we should deepen and improve the cultural industry policy, build a cultural industry system with China characteristics, and find a way suitable for China culture. Finally, it is to increase the state's support for cultural industries. Establish a standardized cultural industry organization, the government actively guides the development of the cultural industry, and strengthens the concern and support for the cultural industry.

(C) to strengthen cultural communication and exchanges

Regarding cultural communication and exchange, the first thing that can be thought of is cultural diplomacy. In international communication, culture can often play an unattainable role in politics and economy. Therefore, cultural diplomacy has become a hot topic in the world today. We should formulate scientific and reasonable external communication strategies, expand its share in international communication, and let other countries better understand China's culture and then China. Promote the standardization and standardization of Chinese, improve the world's recognition of Chinese and China culture, and form a good language environment; Make every effort to build China brand culture, create a batch of original cultural products, and further explore the international market.

In a word, promoting the soft power of national culture is the inevitable choice of national cultural development and the inevitable requirement of national political and economic development. As every China person, we should give full play to our cultural advantages, attach importance to the importance of cultural soft power, carry forward the essence of our traditional culture and enhance our cultural soft power.