Simplify how to deepen the reform of style and form

First, improve the cultural management system.

Innovating the cultural management system is an inherent requirement for strengthening and improving the Party's leadership over ideological work, an important aspect of the reform of the administrative management system and a key task for deepening the reform of the cultural system. It is necessary to firmly grasp the correct direction, establish and improve a cultural management system under the leadership of party committees, government management, industry self-discipline, social supervision, and enterprises and institutions operating according to law, and effectively improve the management efficiency and service level in the cultural field.

Accelerate the functional transformation of cultural administrative departments. Transforming government functions and forming scientific macro-control and effective government governance are the basic requirements and important tasks of cultural management system reform. In accordance with the principle of separating government from enterprise and separating government affairs, we will promote the transformation of government departments from office culture to management culture, further rationalize the relationship between party and government departments and their cultural enterprises and institutions, and continuously strengthen the functions of policy adjustment, market supervision, social management and public service. To transform government functions, we should coordinate the relationship between "liberalization" and "management", and promote and coordinate decentralization and strengthening supervision. Innovate the way of cultural administration, be good at comprehensively using various management means such as law, administration, economy, science and technology, speed up cultural legislation, strengthen industry self-discipline, and achieve scientific management, legal management and effective management.

Improve the management system of state-owned cultural assets. State-owned cultural assets are important propaganda cultural resources and an important foundation and guarantee for promoting the great development and prosperity of socialist culture. Strengthening the management of state-owned cultural assets is not only a matter for government departments, but also an important task for party committees. It is necessary to ensure the preservation and appreciation of state-owned cultural assets and the correct orientation of cultural enterprises. It is necessary to conscientiously sum up practical experience, establish a management organization for the supervision of state-owned cultural assets by party committees and governments, and implement the unity of managing people, affairs and assets. Fully consider the characteristics and management needs of propaganda and cultural work, conscientiously implement the principle of who is in charge and who is responsible for territorial management, and explore the establishment of a working mechanism that organically connects the host system with the modern enterprise investor system. Adhere to the idea of party management, and always ensure the party's decision-making power on major issues of state-owned cultural units, control over asset allocation, final adjudication power of propaganda business, and appointment and dismissal power of leading cadres.

Improve the Internet management system and working mechanism. With the rapid development of modern information technology, the Internet has developed rapidly, spread widely, and become increasingly popular and media-oriented, which puts forward urgent requirements for strengthening and improving Internet management. It is necessary to innovate management ideas, coordinate the efforts of all parties, conscientiously implement the policy of active utilization, scientific development, management according to law, and ensure safety, further improve the linkage mechanism of basic management, content management, industry management, and prevention and crackdown on cybercrime, and accelerate the formation of an Internet management system that combines legal norms, administrative supervision, industry self-discipline, technical support, public supervision, and social education. Strengthen and improve the construction and management of network culture, strengthen the guidance of network public opinion, implement the network content construction project, strengthen the network legal system construction, improve the network emergency handling mechanism, and form a network public opinion work pattern combining positive guidance with legal management. Strengthen the efforts to govern the internet according to law, strengthen the rectification of harmful information and rumors on the internet, promote the standardized and orderly operation of the internet according to law, and make the cyberspace clearer. Improve the leadership system of Internet management to ensure the national network and information security.

Further standardize the communication order. Consolidating and developing healthy mainstream public opinion is the basic duty of propaganda and ideological and cultural work, and strengthening the guidance of public opinion and standardizing the order of communication is an important task to improve the cultural management system. It is necessary to improve the system and mechanism of adhering to the correct direction of public opinion. Integrate news media resources, increase state support, expand mainstream media and expand mainstream voices. Adapt to the new trend of multimedia integration, focus on party newspapers, magazines and radio and television stations, and promote the integration and development of traditional media and emerging media. Promote the institutionalization of news release. Build a multi-level and professional news release platform. Strictly implement the professional qualification system for journalists, strengthen the training of professional ethics and business knowledge, ensure that journalists truly and accurately disseminate news information, and resolutely put an end to false news and news extortion.

Second, establish and improve the modern cultural market system.

With the continuous improvement of the socialist market economic system, cultural prosperity and development are increasingly inseparable from the market, and it is increasingly necessary to play an active role in the allocation of cultural resources. It is necessary to speed up the construction of a unified, open and orderly modern cultural market system, further break the traditional pattern of compartmentalization, regional blockade and urban-rural division of the cultural market, improve the access and exit mechanism of the cultural market, encourage all kinds of market players to compete fairly and eliminate the fittest, and promote the flow of cultural resources throughout the country.

Accelerate the cultivation of qualified cultural market players. The transformation of operating cultural units into enterprises is only the first step to cultivate qualified market players, and its development vitality and competitiveness depend on its internal governance structure and management level. With the goal of cultivating qualified cultural market players, we will continue to promote the transformation of operating cultural units into enterprises, deepen the expansion of reform achievements in publishing, distribution, film and television, performing arts and other fields, improve the corporate governance structure, accelerate the transformation of corporate system and joint-stock system, form an asset organization form and management model that meets the requirements of modern enterprise system and reflects the characteristics of cultural enterprises, and effectively improve the ability of guidance and control, capital operation and market operation. For important state-owned media enterprises that have been transformed according to regulations, pilot projects will be carried out to explore the implementation of the special management unit system, so that state-owned capital will always retain the greatest decision-making power and control power. Combine enterprise reorganization with resource integration, structural adjustment and becoming bigger and stronger, encourage powerful cultural enterprises to merge and reorganize across regions, industries and ownership systems, become the backbone of cultural industry development and strategic investors in the cultural field as soon as possible, and improve the scale, intensification and specialization of cultural industries.

Encourage the development of non-public cultural enterprises. To accelerate the development of cultural industry, we must unswervingly support and expand state-owned or state-controlled cultural enterprises, unswervingly encourage and guide the healthy development of various non-public cultural enterprises, and further form a cultural industry pattern with public ownership as the main body and multiple ownership systems developing together. It is necessary to guide social capital to invest in cultural industries in various forms, allow it to participate in external publishing and online publishing, and allow it to participate in the restructuring and operation of state-owned film and television production institutions and literary and art troupes in the form of holding shares. Strengthen and improve the service and management of non-public cultural enterprises, and guide them to consciously fulfill their social responsibilities. Support the development of various forms of small and micro-cultural enterprises, increase financial and tax support, ease financing problems, and create a good environment for their accelerated development. On the premise of adhering to the franchise of publishing rights and broadcasting rights, the separation of production and broadcasting is allowed.

Establish a multi-level market for cultural products and factors. Cultural products and factor markets are the basic conditions for the smooth operation of modern cultural market system. Focus on the development of books, electronic audio-visual products, performances, entertainment, film and television dramas, animation games and other product markets, speed up the cultivation of property rights, copyright, technology, information and other factor markets, and further improve the China International Cultural Industry Expo, trade fairs and other comprehensive trading platforms. Vigorously develop modern circulation organizations and forms such as chain operation, logistics distribution and e-commerce, and accelerate the construction of large-scale cultural circulation enterprises and cultural product logistics bases. Encourage the combination of financial capital, social capital and cultural resources. Innovate the investment and financing system, support state-owned cultural enterprises to face capital market financing, run key cultural property rights exchanges well, improve the evaluation of cultural intangible assets, and improve cultural intermediary institutions.

Improve cultural and economic policies. Cultural economic policy is an important means of macro-management of culture and a powerful guarantee for the prosperity and development of culture. It plays an important role in supporting, encouraging, guiding and standardizing cultural industries and cultural markets. It is necessary to continue and standardize the current effective cultural and economic policies, timely revise and improve policies that do not meet the actual needs, explore and promote the innovation of cultural and economic policies, and further form the institutionalization of macro-control objectives and policy means in the cultural field. Increase the proportion of cultural expenditure in fiscal expenditure, and expand government cultural appropriation and cultural procurement. We will continue to implement the supporting policies for the reform of the cultural system and extend the implementation period of the supporting policies for the transformation of state-owned cultural units into enterprises for another five years. Improve the evaluation system of cultural products, reform the reward system, and give full play to the demonstration, guidance and incentive role of rewards in the creation and production of cultural products. Strengthen copyright protection, encourage cultural originality, increase support for industries with independent intellectual property rights and promote national excellent culture, build well-known brands and launch more cultural products.

Third, build a modern public cultural service system.

Strengthening public cultural services is the main way to realize people's basic cultural rights and interests. It is necessary to adhere to the government's leadership, strengthen the construction of cultural infrastructure in accordance with the requirements of standardization and equalization, improve the public cultural service network, and build a public cultural service system covering urban and rural areas with reasonable structure, sound functions and efficient operation, so that the masses can widely enjoy free or preferential basic public cultural services.

Coordinate the network construction of public cultural service facilities. The construction of public cultural service system involves a wide range, and the situation varies widely from place to place. It is necessary to strengthen overall planning, scientific planning, overall promotion and improve efficiency. It is necessary to establish a coordination mechanism for the construction of public cultural service system, study and coordinate major issues, and promote relevant departments to perform their duties and form a joint force. Coordinate the construction of public cultural facilities at the city, district, street (community), county, township and village levels, integrate grass-roots propaganda and culture, party member education, popular science and physical fitness facilities, promote the construction of comprehensive cultural service centers, realize resource integration, build * * * and enjoy * *, improve the comprehensive utilization level of public cultural facilities, and give full play to their maximum service efficiency.

Promote the standardization and equalization of basic public cultural services. Standardization and equalization of basic public services are the inherent requirements of the development of urban and rural cultural integration. To protect people's basic cultural rights and interests such as watching TV, listening to radio, reading books and newspapers, enjoying public culture and participating in public cultural activities as the main content, define appropriate, adaptive and appropriate service standards, formulate and implement basic public cultural service index system and performance evaluation methods, expand coverage, eliminate blind spots, improve services and improve management level. Establish a feedback mechanism for mass evaluation, implement "menu-style" service, change "I'll pick you up" to "you need me to send you", promote the effective docking of Huimin cultural projects with the cultural needs of the masses, and truly hand over the right to choose and evaluate public cultural services to the masses. According to the idea of playing the pipa, we should speed up the construction of public cultural service system in poverty-stricken areas, increase support and assistance for the construction of cultural service networks in old revolutionary areas, ethnic areas, border areas and poverty-stricken areas, and form an integrated development pattern of urban and rural culture with equal enjoyment of cultural services and simultaneous promotion of cultural development.

Deepen the reform of public welfare cultural institutions. Public welfare cultural institutions are the backbone of building a modern public cultural service system. It is necessary to promote the reform of public institutions in accordance with the overall requirements of national classification, clarify the functional orientation of different cultural institutions, deepen the internal reform of public welfare cultural institutions, improve the performance appraisal mechanism, highlight the public welfare attributes, strengthen service functions, and enhance development vitality. Explore the establishment of corporate governance structure of cultural institutions, promote the establishment of councils of public libraries, museums, cultural centers and science and technology museums, attract representatives of relevant parties, professionals and people from all walks of life to participate in management, and innovate the operation mechanism.

Promote the socialized development of public cultural services. Introducing the competition mechanism of public cultural services is an inherent requirement to improve service efficiency. It is necessary to increase the government's efforts to purchase services and encourage qualified local outsourcing projects and entrusted facility management. Guide and encourage social forces to participate in public cultural services by setting up entities, funding projects, sponsoring activities and providing facilities. Cultivate cultural non-profit organizations and form a public cultural service investment mechanism with the government as the mainstay and social forces actively participating. Establish and improve the guarantee mechanism for long-term free opening of public cultural facilities, create convenient conditions and provide a diversified platform for enriching people's cultural life.

Fourth, improve the level of cultural openness.

Opening wider to the outside world in the cultural field is an urgent need to promote Chinese culture to go abroad and enhance the soft power of the country's culture, and it is also an inevitable choice to absorb the outstanding achievements of civilizations in various countries and promote cultural prosperity and development. Adhere to government-led, enterprise-led, market operation and social participation, make good use of international and domestic markets and resources, promote cultural exchanges, cultural dissemination and cultural trade as a whole, strive to build an all-round, multi-level and wide-ranging cultural opening pattern, and promote Chinese culture to the world.

Expand cultural exchanges with foreign countries. Cultural exchange with foreign countries is an effective means to promote culture going abroad. It is necessary to deepen cultural exchanges between governments, further enrich communication channels and integrate communication platforms. It is necessary to establish a cultural exchange mechanism, combine government exchanges with non-governmental exchanges, and encourage social organizations and Chinese-funded institutions to participate in the construction of Confucius Institutes and overseas China cultural centers and undertake cultural exchange projects. Encourage all kinds of academic groups and art institutions representing the national level to play a constructive role in corresponding international organizations, and encourage overseas Chinese to actively carry out cultural exchanges between China and foreign countries. Innovative communication methods, through education and training, language promotion, academic exchanges, scientific research funding, cultural and sports activities, sightseeing and so on. , build a communication network to improve the communication effect.

Expand foreign cultural trade. It is more sustainable and effective to promote culture going out in the form of trade and investment. Actively explore market-oriented, commercialized and industrialized operation modes, cultivate export-oriented cultural enterprises, support cultural enterprises to explore overseas markets, encourage joint ventures and cooperation with well-known foreign cultural institutions, encourage qualified enterprises to set up overseas branches and make strategic investments, and promote China cultural products to enter the mainstream overseas society. Actively explore marketing methods that conform to international practices and market operation rules, and strengthen the construction of international cultural products trading platform and international marketing network. Fully consider the cultural traditions, religious beliefs and aesthetic standards of various countries, be close to the cultural needs and consumption habits of foreign audiences, and launch more cultural products with China characteristics, China style and China style. Organize and implement the translation project of China's contemporary works, build a translation platform for culture to go global, provide translation funding, and let our excellent cultural products show their unique charm.

Improve the ability of international communication. Strengthening the capacity of international communication and the construction of foreign discourse system, and enhancing the right to speak of international public opinion are important contents to enhance the soft power of national culture, and are urgent needs to spread the voice of China, shape the national image and safeguard national interests. We should speed up the construction of a modern communication system with advanced technology, rapid communication and wide coverage, and accelerate the formation of a foreign discourse system with China characteristics that can communicate with the international community. Straighten out the system of internal publicity and external publicity, support the development of key media at home and abroad, and improve the original rate, initial rate and landing rate of news information. Innovate the way of external publicity and communication, properly respond to external concerns, enhance the international community's understanding and understanding of China's basic national conditions, values, development path, domestic and foreign policies, and constantly enhance its persuasiveness and recognition.

Actively absorb and learn from all outstanding foreign cultural achievements. Adhere to the principle of taking ourselves as the main body and serving us, learn all beneficial experiences that are conducive to strengthening China's socialist cultural construction, all positive achievements that are conducive to enriching the cultural life of our people, and all management concepts and mechanisms that are conducive to developing China's cultural undertakings and cultural industries. Strengthen the introduction and utilization of talents, technology and management experience in the cultural field, and absorb foreign capital into cultural industries permitted by laws and regulations. Encourage foreign-funded enterprises to conduct cultural and scientific research and development in China and develop service outsourcing. Improve the access policy in the cultural field, strengthen the supervision of the cultural market, and ensure ideological security and national cultural security.

The reform of cultural system is closely related to the reform of economic system, political system and social system, with strong political and policy nature, involving a wide range of fields and scope. We must always adhere to the direction of the advanced socialist culture, adhere to the road of cultural development in Socialism with Chinese characteristics, firmly grasp the basic principles of the Party's management of ideology, cadres and direction, and properly handle the relationship between ideological attributes and industrial attributes, social benefits and economic benefits. No matter how we change, how we change, our orientation cannot be changed and our position cannot be lost. We will promptly formulate and introduce an implementation plan for deepening the reform of the cultural system, clarify the task requirements, strengthen organizational leadership, improve policy guarantees, and push cultural reform and development to a new level.

The above discussion is for reference only and I hope it will help you.