Tradition also

An "old" but not old "reading gentleman" | Ning Qi

Nowadays, young people are quite traditional.

During the day, he was a hip-hop hipster with a dirty braid in Sanlitun, and fell in love with Mr. Lu Xun in the chronological drama at night;

Lujiazui white-collar workers who wear handsome suits and high heels on weekdays may be frequent visitors to a Hanfu Culture Festival.

Not only in the strange circle of online celebrity shops stepping on pits and planting grass, but also punching cards in museums and squatting on archaeological blind boxes are "really fragrant".

These seemingly fragmented and contradictory aspects of life reflect the true portrayal of contemporary youth: every young man's chest is more or less beating with a heart that spans five thousand years in China.

When the traditional culture was picked up by the new youth, the market also set off a wave of "national tide" directly. Big data also supports this trend: young people are embracing traditional culture.

In May of 20021,the report Baidu 202 1 National Tide Pride Search Big Data showed that the search popularity of "National Tide" related content increased by 528% in ten years, and now the market has entered the era of National Tide 3.0. Some high-quality domestic brands have completed brand upgrading in ten years, which really affects young people's consumption choices.

Source: Baidu 202 1 Guochao Pride Search Big Data

How far-reaching is the impact? Consumption data proves everything. Young people know better than anyone what is the truth that "if you like it, you will be wild, and if you love it, you will spend money to buy it".

The issue of 13 1 1 has ended. According to Tmall data, the total GMV of this year's Double Eleven Tmall platform is 540.3 billion, and its China fashion, time-honored brands and non-legacy related products are extremely eye-catching.

1 65438+1October1In the first hour of the first wave of sales, the sales of 20 cutting-edge national fashion clothes increased by nearly100%;

The Hanfu market continues to be hot, and the sales volume of Hanfu brand XIII in the first hour of the first wave of pre-sale is 2.7 times that of the same period last year;

After 00, the number and amount of people consuming pens, ink, paper and inkstones increased by more than 100% year-on-year, and the sales of "antique-grade" old brands such as Rong Baozhai, Shanlian Lake Pen and Li Tinggui doubled year-on-year;

Nearly 100 museums participated in the Double Eleven this year. On the first day of sale, the museum's cultural and creative products ushered in an outbreak, with a year-on-year surge of more than 400%.

Soul's survey of users in the station also confirms this point. According to the "Soul" Z Generation Double Eleven Consumer Behavior Report "released by Soul, four of the 10 Z Generation prefer to buy domestic products.

Source: Soul of Justice Research Institute

Traditional culture not only invades the daily life of contemporary young people, but also provides an alternative "employment guide" for young people to choose jobs.

Post-90s Generation and "Antique"

/kloc-Mr. Hou, born in 0/990, is a Shandong guy who is not good at words, but when talking about his career in cultural relics restoration, the lines are full of "love".

In 20 16, the documentary "I am repairing cultural relics in the Forbidden City" was broadcast, and several cultural relics restorers in the Forbidden City became popular on the Internet, attracting countless fans. For the first time, the "cultural relic restorer" walked from behind the scenes to the stage and received public attention. However, on 20 14, when Mr. Hou entered the profession, the "cultural relic restorer" was still invisible in the professional market. It can be said that Mr. Hou and the restoration of cultural relics are really "seeing each other at a young age."

Source: Soul User Homepage Screenshot ID: Cultural Relics Restorer

Mr. Hou graduated from decorative art design of Qilu University of Technology on 20/0/3. At a job fair in Beijing on 20 14, he happened to notice the unusually unpopular profession of "cultural relic restorer". For Mr. Hou, who likes history, likes visiting museums and has a foundation in design and painting since childhood, his first instinct is that this job should be suitable for him. Mr. Hou submitted his resume without hesitation and successfully joined the company, starting his "antique" career.

"Going to the museum to repair cultural relics" is the spiritual utopia of many young people, but few people practice it. Because in this society that attaches great importance to high "ROI", the restoration of cultural relics is a chore with low cost performance. Compared with the high professionalism and difficulty of restoration, the average salary of cultural relics restorers is not considerable.

Source: Soul User Homepage Screenshot ID: Cultural Relics Restorer

Mr. Hou once fell into self-doubt and was once shaken by his hard work but low pay. But after several entanglements, he returned to the restoration of cultural relics: "I really like it."

Mr. Hou worked for 7 years and brought countless destroyed cultural relics back to life. The most impressive time was to "rescue" a blue and white jar. This blue and white jar is badly damaged. Before the operation, it was almost the same as the fragments dug up by the kiln factory. The whole team worked hard to fix it for a long time.

Swipe left and right to see the comparison before and after repair.

In a similar situation, "cultural relics doctors" often see | Source: soul users of cultural relics restorers.

As a high-quality craftsman of Soul SSR Xingyuan Project, Mr. Hou also likes to share his daily work on Soul. After reading it, many fans expressed their desire to join the industry. Teacher Hou warmly reminded everyone: "This is a work that needs long-term persistence to be effective, and it needs love to go far."

The current situation of the cultural relics restoration industry is still a shortage of employees, but when talking about the future of this profession, Mr. Hou is still optimistic: "With the society's emphasis on cultural undertakings, this profession will get more attention." We also see that more and more post-90s generation like Mr. Hou, who loves traditional culture, began to look to this industry. On June 5438+00 this year, Ministry of Human Resources and Social Security and National Cultural Heritage Administration also issued the first professional skill standard of China's cultural relics industry-National Professional Skill Standard for Cultural Relics Restorers (202 1 Edition). In the foreseeable future, the restoration of cultural relics will definitely go up a storey still higher in social cognition.

Time can't go back in a hurry. Cultural relics restorers "wake up" dusty cultural relics, so that we can look at the years.

An artist who makes tradition "move"

If the restoration of cultural relics is to make cultural relics themselves the narrators of history, then what bloggers do is to find new ways to express tradition.

People in China generally have a "love for wood complex". For thousands of years, the migration and life of China people have been deeply bound with "wood". Wood is not only the witness of history, but also the carrier of history itself.

Li Zhanlong (ID: Born in Wood), a young man from Shijiazhuang, used "wood" as the base material, combined with modern mechanical technology, and "played" traditional culture with new tricks.

Source: SoulsSSR Image courtesy of wood.

Automata puppet machine is a kind of wooden machinery, which belongs to the emerging minority art. Its appearance is a wooden mechanical doll, and it is a mechanical driving device that can make the puppet move. The puppet machine can be moved by shaking the handle or pressing the button.