Traditional Culture Encyclopedia - Traditional stories - What are the problems in the management of sports industry in China?
What are the problems in the management of sports industry in China?
First, the internal structure of sports industry is unreasonable.
Judging from the composition of sports industry, sports industry is composed of ontology industry, related industries and other industries. In the early stage of the development of sports industry, it is necessary to accumulate development funds by developing sports-related industries and setting up other industries. Because the sports industry is mainly controlled by the government, the industry has a strong monopoly and its development scale is limited to some extent; In related industries, the sporting goods manufacturing industry has developed rapidly, but as far as the internal structure of the sporting goods industry is concerned, the independent development and design ability of sporting goods in China is low, the product technology content is not high, and the product added value is low. Most of them are mainly processed with imported materials, and the leading sports products independently developed have not yet formed. In the whole sports industrial structure, the main business accounts for a small proportion, and the development between industrial structures is uncoordinated. To maintain the sustained and effective development of sports industry, we should determine the reasonable structure of sports industry, give priority to the development of sports ontology industry, and promote the development of related sports industries through the development of sports ontology industry.
Second, the phenomenon of repeated investment in sports industry projects is serious, lacking overall planning and layout.
In recent years, due to the increase of people's economic income, the demand for fitness, entertainment and leisure is increasing, which leads to some unreasonable phenomena in the process of attracting investment, such as repeated construction and investment in golf, bowling, billiards and fishing, which leads to vicious competition and wastes a lot of manpower, material resources and financial resources. For example, 48 golf courses have been built all over Guangdong Province, and now 27 have been built. There are 34 bowling alleys in Shenzhen alone, with more than 500 lanes, and there are 2000 bowling lanes in Beijing alone. In the investment process of these projects, investors lack the necessary market research and market forecast, overestimate the demand for the development of China sports industry market, and enterprises excessively pursue short-term excess profits, resulting in poor service quality, insignificant social benefits and poor operating performance of some enterprises.
Three, the sports industry laws and regulations are not perfect, and the regulation mechanism has not yet been formed.
At present, most of the sports industry laws and regulations promulgated in China are comprehensive management methods, which are not detailed in every link of management and sports, lack of operability, and will be inconsistent in the specific implementation process. Therefore, on the basis of comprehensive regulations, relevant implementation rules should be further formulated, such as the application conditions, operating conditions and qualification certification of employees in the sports industry. Because sports industry is a new industry in China, theoretical research lags behind the development of sports industry, and the government's management of sports industry is still in the exploratory stage, and the relevant regulation mechanism has not yet been formed.
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