Traditional Culture Encyclopedia - Traditional stories - What is the difference between the new retail model and traditional e-commerce and traditional retail?
What is the difference between the new retail model and traditional e-commerce and traditional retail?
The difference between new retail and traditional e-commerce retail lies in:
1. On the main sales line: the new retail not only sells the goods themselves, but also includes related services;
2. In the sales scene: the sales scene of the new retail is not necessarily in the store, but also in other ways, such as online shopping and vending machines;
3. On the sales target: the new retail consumers are not necessarily individuals, but also groups, with richer dimensions;
To sum up, retail activities must include three elements-market (scene), goods (or services) and people (or institutions). The Internet has brought many changes, but the essence of retail has not changed.
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