Qujiang Cultural Industry

Culture is the sum of material and spiritual wealth acquired and created by human beings in the process of practice, and it is an ideology generally recognized by human beings in the process of communication. Tourism is a leisure activity and a leisure industry. Its theme and connotation are mainly culture, and the soul of its development is also culture. The organic integration of culture and tourism is conducive to the high-quality and sustainable development of culture and tourism.

In recent years, with the development of digital technology elements such as 5G, big data and augmented reality technology, the integration of cultural tourism has ushered in new development opportunities. How does digitalization bring a new future to the integrated development of cultural tourism? Qujiang New District closely follows the digital development trend, accelerates the digital transformation and development of excellent cultural tourism resources, promotes the development of online digital experience products such as scenic spots and museums, develops new cultural travel services such as online live broadcast, cloud exhibition and immersive experience, and cultivates a number of digital cultural brands with extensive influence.

Reconstruct the new pattern of cultural tourism industry

A few days ago, the State Council released the "14th Five-Year Development Plan for Digital Economy", pointing out that during the 14th Five-Year Plan period, China's digital economy will turn to a new stage of deepening application, standardized development and universal access. Among them, the "Column 8 Social Service Digitalization Promotion Project" emphasizes that digitalization should be used to promote the integrated development of culture and tourism. The cultural industry has been iteratively upgraded, and new formats and products have been developed to better meet the growing spiritual and cultural needs of the people. With the advent of digital economy, the pattern of cultural industry and tourism industry has entered a new stage of digital reconstruction, and the rapid development of digital technology has also made digital transformation a necessary option for cultural tourism enterprises. The cultural and tourism industries have gradually deepened and clarified their understanding of smart tourism. Digital cultural tourism will become an indispensable solution for the transformation and upgrading of China's traditional cultural tourism industry, bringing huge imagination space for the high-quality development of the tourism industry.

Qujiang New District, as the leader of Xi's industrial development planning of "one core, three belts, one channel and multiple plates", is rich in cultural tourism resources and has natural advantages under the opportunity of rapid digital development. Qujiang New District uses its own cultural tourism resources and digital technology advantages to solve the development problems of cultural tourism, deconstruct the cultural tourism industry and create a new pattern of cultural tourism industry integration. At the same time, combined with the actual situation of Qujiang, the work plan for developing emerging industries and digital economy in Qujiang New District, the action plan for promoting the development of strategic emerging industries in Qujiang New District and several policies for supporting the development of a new generation of information technology industries in Qujiang New District have been formulated, focusing on cultivating a new generation of strategic emerging industries such as information technology industries and digital creative industries. Through VR, AR, holographic projection and other technical means, we can dig real scenes, tell cultural stories, show innovative content, make "cultural relics come alive" and "culture move", promote the offline integration and development of the cultural tourism industry, and improve the added value of the cultural tourism industry.

"+Digital" Unlocks the New Experience of Literary Travel

The integration of digital technology and Internet technology in the fields of culture and tourism is accelerating, and new formats closely related to cultural and tourism activities such as digital collection, digital performing arts and digital cultural relics are constantly emerging. The integration of digital technology and tourism format has gradually deepened, which has promoted the rapid development of cultural tourism industry. Cultural tourism enterprises in Qujiang New District have changed the form and experience of cultural tourism industry through "+digital" and cross-application of technology, and actively explored digital+culture+tourism. The development of scenic spots, restaurants, performing arts and cultural and creative industries of the series of digital collections sold on Taobao auction platform are closely following the digital trend.

3D naked-eye technology, brand-new visual enjoyment. In Xinlehui Square, the city that never sleeps in Datang, the ancient charm of tang style and the future of science and technology are perfectly integrated on an 8K naked-eye 3D screen with an area of about 330 square meters, bringing shocking stereoscopic visual images to the audience.

Immersive experience, expand new fields. Immersive experience, represented by immersive performing arts, immersive exhibitions, immersive entertainment and immersive film and television, is becoming an important step to expand the development field of cultural tourism industry and will be a hot direction to lead the future development of the industry. In Qujiang, many scenic spots use digital means such as VR, AR and holographic projection technology to continuously integrate the consumption scene of cultural tourism industry with digital technology to create an immersive consumption scene. Daming Palace Digital Culture Experience Center has set up immersive holographic pilot cinema, HOLO KIDS children's holographic cinema, Daming Palace Archaeological College and other sections, with the theme of the Tang Dynasty culture as the background, and created a scientific and technological cultural experience center through the most advanced digital light and shadow technology; The ninth universe uses digital technology to arrange scenes, and uses AR and other technologies to let the audience feel the space immersive. Datang City that Never Sleeps and Qujiang Polar Ocean Park create a VR immersive experience, allowing the audience to be there.

immersion

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Digital technology has changed the travel needs, experiences and behaviors of tourists, thus greatly improving the intelligent infrastructure construction of culture and tourism and the efficiency of public services. On the "Three Rivers and One Mountain" Greenway, the escort robot integrates transportation, route planning, shelter from wind and rain, tour guide explanation and interactive consultation, effectively improving the level of digital service, further stimulating the consumption of digital cultural tourism with virtual and real consumption scenes, and helping the development of cultural industries.

Qujiang New District will continue to explore the development direction of cultural tourism industry and digitalization, conform to the development trend of digital industrialization and industrial digitalization, accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns, transform and upgrade traditional formats, and enhance quality and efficiency and core competitiveness. Promote online and offline integration, expand the supply of high-quality digital cultural products, and promote consumption upgrading.