Double eleven event promotion planning program template 5 articles

There are many opportunities in a person's life, but opportunity only favors the prepared mind. In order to prevent the next activities of the work of the accident, this time to do a good job of the appropriate planning program is particularly necessary. Planning program must be written with rational, comprehensive arrangements in place. How to write a good planning program? The following is my collection for you to organize the double eleven activities promotional planning program template, may you like, welcome to share.

Double eleven activities promotional planning program template Part 1

First, the background of the event

On the eve of the event, we have to actively participate in the spot-checking, micro-snatch and other activities to increase our brand exposure, improve brand awareness, so as to pave the way for sales in the event.

Second, the activity program

Pre-heating: the time is from November 1 to November 10 (1) online

Through the store's own design of the pre-heating activity page, including the home page posters, store signs, baby details page, all pictures thought the theme elements, aimed at creating a shopping spree atmosphere for the event to lay the foundation, reserve traffic. Designed easy to pull treasure, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere.

Customized T-shirts to play offline mobile advertising, the department of all uniform dress after the group photo to do publicity pictures.

Formal activities: November 11, 00:00 ~ November 11, 23:59

Pictures: store activities, the main venue page, product detail page associated posters, micro-tao activities to promote posters, drill show pictures, through-train pictures, store home page posters, store signs, to guide the flow chart of the independent order, etc.

Reception of the shop, the shop, the store, the store, the store, the store, the store, the store, the store, the store, the store, the store, the shop and the shop.

Reception room on the day candy, cookies, fruit and other food can not be less, nervous moments can not let everyone hungry. The person in charge should arrange for everyone to go online and rest.

Third, the activities to follow up

Artwork: do a good job of refund processing time, order information modification, delivery courier and time and other statements placed on the home page and product details page.

Customer service: pre-sales _ name + after-sales _ name + customer review _ name (responsible for order review and printing) to ensure that the computer configuration; to ensure that the printer and related materials (electronic face sheet such as); to ensure that the company's network; check the software settings. Shortcut phrases and autoresponders (prepare in advance, include promotions, use as little as possible)

Warehouse: Ensure inventory is accurate to avoid running out of stock. Prepare materials for packing. Prepare the appropriate proportion of goods in advance of the packaging and separate stacked in the event, to ensure smooth communication between customer service and out of the warehouse to ensure that the process of sales in the process of modifying the order information and other circumstances of the smooth resolution of the situation.

Fourth, inventory preparation

(1) to determine the activities of on-line products, all the main products to account for the overall stocking of 50% -60% of all products in the week before the 11.11 must be all in stock to complete the store inventory according to the actual 90% -95% to complete, if you need to giveaways need to be stocked

(2) according to the expected size of the sales, do a good job of the double 11 promotion activities of the main sales of goods inventory in advance of stocking. Be sure to determine the emergency replenishment mechanism before the event and the corresponding supply channels, to determine the supply capacity of the supply channels, the establishment of emergency communication contacts, to ensure that in the case of insufficient inventory can be quickly done to replenish the goods or shelves in a timely manner.

(3) Check the goods barcode management system, to ensure that all shipping goods have barcodes, to facilitate out of the warehouse to check the accuracy of the allocation of the use of scanning guns to sweep the barcode way to do the verification, improve speed and efficiency.

(4) Be sure to do an inventory of the whole warehouse or the inventory of related promotional items 2-3 days before the Double 11 event, to clarify the inventory size, and enter 100% of the real inventory data into the ops.

V. Personnel preparation

(1) for the possible double 11 order surge and the recruitment of new employees, in advance of the employee work arrangement plan, and do the corresponding training work, do a good job of packing link, in advance of the training of the relevant packing sticker sheet details of the work in advance of the employee training work

(2) for all employees, especially the order processing-related work (2) for all employees, especially the order processing related work, do perfect operation training and other training

(3) to develop a good interdepartmental staff temporary scheduling, training and work contingency plan, as well as promotional activities during the continuation of the staff on duty, vacation and other related arrangements. Personnel must be deployed, brush and customer service aspects should be planned for two to three shifts. The day is a full day system for all, taking turns to rest in the reception room.

(4) according to the flow of high and low to calculate the number of personnel in various positions

(5) material to the possible flow and the number of parcels to calculate

Six, material preparation

(1) packaging materials to prepare for the sale of goods on the promotion of activities involving various types of bags, foam filler, boxes to do inventory protection, and can be in advance of some specific packaging preliminary organization, to the Some specific packaging for the initial organization, then just put the goods can be. Can also be in advance of the goods directly packaged, just wait to play a good courier single directly after the posting of documents and shipments;

(2) courier face sheet, delivery note paper storage, printer debugging, printing consumables (preparation, for the enhancement of the single link.)

(2) the courier face sheet, delivery note paper storage, printer debugging, printing supplies (preparation, for the enhancement of the single link.

(3) such as this large-scale activities put forward more requirements on the service side of the merchant requirements, especially the requirements of the shipping link, the requirements of the 2-day priority shipment of all xx customers.

Double eleven activities promotional planning template Part 2

First, the background of the activity:

"Double eleven" that refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotions to increase the degree of sales.

Second, the purpose of the activity:

As the "" activities of the main venue sub-field display space is limited, our flagship store opened just more than 1 month, can not get the Taobao Mall display space support. But we can take advantage of this high flow of high turnover opportunities in the store to launch the corresponding activities in this crazy online shopping to get a piece of the pie.

Third, the content of the event:

All full of 2 yuan minus 1 yuan (equivalent to 50% off) photographed that is reduced! Also the whole field of free shipping Oh!

Propaganda language: xx tell you: the whole field 50% off also free shipping!

Activity time: 20xx.11.11 a.m. to 24:00.

Fourth, the activities of the analysis:

At present, our store **** 79 models of goods, of which 55 models are 2.5 times the factory price, 22 models of the factory price of 2 times, 2 special price models is 1.76 times the factory price. Only the two special models will lose money after the 50% discount, but the special models have poor picture results and basically won't bring in sales. So it is expected that the ""50% off campaign will only have a commission loss of no more than 5%.

It is expected that "" the day of 1 billion turnover, 80% of the sales volume is concentrated in 20% of the large stores, we belong to 80% of the small and medium-sized stores category, *** with the share of the remaining 200 million turnover, averaged to the basic turnover of each store in the 5000 yuan. Our goal is to reach an average of 5000 yuan.

V, teamwork:

Artwork: design to "" as the theme of the home page, as well as campaign advertising pictures. Copywriter: Refine the campaign advertising slogan. Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and do a good job of replying to the web pages about Taifeng Home Textiles on the Internet and publicizing the activities of the store.

Customer service: do a good job of activity content details explain the quick reply language. Modify the price of some goods, shipping staff: stocking and courier companies to contact in advance to prepare.

Double eleven activities promotional planning template Part 3

Activity theme: to give single you find another "half" of the opportunity

Activity slogan: wishing for a long time / bachelor no longer have

Activity purpose: to steadily improve the brand of the bar

Activity location: the bar

Activity time: 20 _ the bar

Activity content: the bar

Activity content: the bar

Activity time: November 11, 20_

Activity background: Because of the "Halloween" has just passed, and "_节" in _ such as medium-sized cities in the development of space is not very big, coupled with the annual "光棍节" is coming soon. The annual "Hanukkah" is coming, comprehensive consideration, decided that this festival does not do big, but must do fine, do to the depth of the people.

Activities:

1, the night of the event where 20:30 before the arrival of the bar lady can be given a cup of milk tea.

2, the whole interactive links, such as bachelor men like the favorite lady can write a small note by the waiter to pass, experience the fun of pigeon letter.

3, eleven o'clock in the evening to extract the lucky consumer awards, the first prize 1: xx a set; second prize 2: 4 bottles of beer; third prize 3: 2 bottles of beer.

Hopefully, people will be long-lasting, and the bachelor will no longer have!

Act fast and say goodbye to your bachelorhood at _Bar!

Double eleven activities promotional planning template Part 4

First, the activity background

"Double eleven" refers to November 11 each year, due to the date of the special, so it is also known as the bachelor's day. And large e-commerce websites usually use this day to carry out some large-scale discount promotions to increase the degree of sales.

Second, the activity time

Around November 11th.

Third, the location of the event

xx.

Fourth, the theme of the event

"double eleven" easy to grab 50% off, health is not discounted.

V. Activities

A. Product promotion.

1, a single full of 400 a reduction of 20 or add a special physical examination {liver function three, serum proteins four, total cholesterol (TC), triglycerides (TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) to choose one}.

2. 30% off for a single transaction of 600 or get a special medical checkup.

3. 40% off on a single purchase of 800 or get a free specialized medical checkup.

4. 50% off for a single payment of 1000 or get a special medical checkup.

5, the whole package plus 25 yuan to send a value of 50 yuan xx a B. Reputation positive feedback shot after 5 stars + positive feedback return amount, according to the amount of the package, for example, less than 300 return 5 yuan, 300-399 return 10 yuan, 400-499 more than return 15 yuan, 500-599 more than return 20 yuan, 600-699 more than return 25 yuan, 700-799 Above return 30 yuan, 800-999 above return 40 yuan, 1000 above return 60 yuan, 2000 above return 100 yuan!

Six: activity promotion

A, internal promotion.

Activity packages in the home page of the store prominently displayed, the whole package plus 25 yuan to send the value of 50 yuan xx one. This page to put the event details and package links, package price must be marked out the original price and discounted price, and will be placed on the home page.

B. External promotion.

xx Network Operations Department of all promoters, task allocation, in the major peripheral sites to promote the promotion of the promotion time for the double eleven pre-promotion and double eleven late promotion.

Double eleven activities promotional planning template Part 5

First, the purpose of the activity

Double eleven is the festival of the past years of e-commerce must contend with the activities and publicity efforts of the large number of brands involved in the category, the richness of the form of the activity is the most of the year. As an offline entity mall, we need to seize the concept of double 11 - shopping spree, in the middle of November when the temperature drops to carry out winter clothing promotions. In the activity strength, marketing methods and field experience to be more different from e-commerce, so as to highlight the characteristics. The activities are integrated from department stores, supermarkets and restaurants, theaters, online micro-store and other businesses. To give customers a unique seductive shopping carnival experience.

Second, the event time

November 7 to 11

Third, the content of the event

Discount promotions:

1, double 11 clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2, double 11 beauty at your disposal: cosmetics (___) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!

O2O (online and offline interaction), 100,000 discount coupons in advance!

1, 100,000 credit coupons free crazy grab! Department store after discount full amount of reduction, as low as 70% off!

Fourth, the details of the event

1) November 1 to 10, the official microblogging officially online coupon activities. Customers only need to pay attention to the official WeChat click on the page to grab coupons, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

2) Each person is limited to 10 coupons per brand.

3) On the day of Double 11, customers can enjoy discounts of 50 RMB, 30 RMB and 20 RMB for the corresponding brands with the discount code on the coupon.

4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon should be based on the actual unit price of each brand, and the amount of the discount will be borne by the supplier and the shopping mall in accordance with different ratios. This activity is mainly to attract online customers to the store.

2, _ silk reversal white rich beauty, complete victory over the rich and handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Single product suggestions: 0.11 yuan ___),

1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper / strips, potato chips set, priced at about 5 yuan)

11 yuan (xx bath towel, xx mask 2-piece set, xx furniture cute rabbit, priced at about 30 yuan)

110 yuan (comfortable quilt, the pair of pillows, priced at about 250 yuan)

Remarks: The estimated cost is 1300 RMB. (Food and beverage coupons for business sponsorship)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

1) winter models of clothing (thick models, coats)

2) fall and winter accessories (scarves, hats)

3) bedding winter quilt

4) supermarket winter hot pot festival singles

VIP marketing

VIP recruitment: shopping malls can be free of charge for consumption of up to 500 yuan in a single day to apply for a VIP card, a single day consumption of up to 5000 yuan can be upgraded to diamond card. 5000 yuan can be upgraded to diamond card.

1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in ___ Sweetheart drinks. (Opening sponsorship, no cost)

2, Double 11-VIP customers free to play: diamond card VIP card can take children to ___ amusement park free to play once.

Cultural marketing:

1, double 11, naked immediately go!

1) Free broadcast customer confession, free microblogging sharing area to sunshine happiness.

Location: first floor radio station

2) singles can register to participate in the "heartbeat to touch" activities. Single men and women will randomly form different "hypothetical situations" **** with the couple to participate in interactive activities. The first thing you need to do is to get your hands on a new pair of shoes or boots!

Registration location: the second floor of the small stage area

Note: the activities of the specific rules of operation and the project rules are attached.

2, double 11, single lover field - bachelor go up (4F theater bachelor's day special activities)

Single men and women can go to the front desk to buy single noble exclusive tickets, girls can enjoy 60% off tickets. Boys can get a rose for purchasing tickets (for gifting to neighboring girls). Seats are randomly assigned to men and women.

Activity time: November 11

Activity location: the movie 1, 3 hall (details to the specific viewing time of the field shall prevail

The atmosphere of the layout:

1, the main exhibition area at the entrance / each floor categories of the exhibition area:

fashionable winter comprehensive exhibition area, along the popular elements of fall and winter. During the event to increase the exhibition area in the Hanukkah simulation dialog logo.

For example: Hanukkah to the ___ mall = _ silk reversal white rich beauty and other distinctive signs.

Note: The department store women's and men's department is responsible for this, and the display team is in charge.

2, counter and each floor escalator, elevator entrance: light box piece, vertical POP frame.

Cost budget (slightly)

Note: Please refer to the logo in the mall for details of the event.

Double eleven activity program 5

First, store introduction

__ fashion store, wholly owned and operated by ____ fashion store apparel Co. __ fashion store brand was founded in 20__, __ fashion store is a well-known domestic Internet fast fashion brand, as of September 20__, __ fashion store under __ business departments, the number of employees more than people, there are more than __ million members, __ e-commerce on behalf of the enterprise .

Second, the brand story

__ fashion store is the first brand of xx, which has four major brands, women's ___, men's ___, children's ___, and the designer brand: ___.

Positioning of each brand:

__ Fashion Store___ - the first brand of women's clothing in xx

__ Fashion Store___ - the first brand of men's clothing in xx

__ Fashion Store___ - the first brand of children's clothing in xx

Third, the purpose of the promotion

I. The ultimate purpose of promotion is to sell goods by any means. Online store promotion is the same reason, but not just do it to have an effect. Taobao Mall's Hanukkah half-price promotional activities is a recent hot to hot promotional methods.

Second, the promotion of the process:

1, to determine the promotion of goods, and prepare enough goods.

2, to determine the customer population.

(1) to determine the promotion of goods, and prepare sufficient goods. Different commodities to take different promotional methods, different seasons to promote different goods. During the promotion period, goods sales will be faster than usual, therefore, adequate stocking is a guarantee, if often out of stock phenomenon, not only affect the sales, but also affects the buyers of the senses and positive feedback, if you meet the bad talk buyers, give you a bad review, it is really bad, even if it can be canceled, but also have to waste a lot of time and energy.

(2) to determine the customer population: after determining the goods the most important thing is to find the object of promotion. Promotional objects are your target consumer groups, these people are your audience, so the promotion must be aimed at your target group to carry out the dissemination of promotional information, to find your target consumer groups, promotions will be effective, if the promotion of their own, promotional methods developed and then appropriate is just a cow.

Fourth, the activity time and way:

Activity time: November 11, 20__ 0:0:0 seconds to November 11, 23:59:59 seconds

Activity: Amoy gold coin: pick 10 products (Gujia support) on the Amoy gold coin live bargaining: pick 3 products (Gujia support) on the bargaining activities Gujia goods, the original price of 699, the Amoy gold price of 399, 100 Gold price of 399 100 amoy gold, the number of 500 copies, discount 5-7% off, with some small gifts, etc., such as gift cups, environmental bags, mouse pads.

Fifth, material preparation

(1) packaging materials to prepare for the sale of goods involved in the promotion of various types of bags, boxes to do a good job of inventory protection, and can be in advance of some of the specific packaging for the initial organization, then just put into the goods can be. Can also be in advance of the goods directly packaged, just wait to play a good courier single directly after the posting of documents and shipments;

(2) courier face sheet, delivery note paper storage, printer debugging, printing consumables (ribbons, ink cartridges) to prepare for the enhancement of the speed of the single link, do not recommend the use of ordinary needle printers during the promotion of the activities of the shipment of the single, but is recommended to use the laser printer or thermal label printer to print delivery notes. Printer to print the delivery note. For merchants who need to print a distribution summary sheet or sub-single summary sheet distribution, be sure to prepare a high-speed inkjet or laser printer and its supplies.

(3) The requirements of this campaign are more on the service requirements of the merchants, especially the requirements of the shipping link, which requires that all xx customers be prioritized for shipping within 2 days. So it is suggested to have obvious text marking or color marking on the package or the face sheet and so on. So it is recommended to have obvious text marking or color marking on the package or the face sheet.

Six, summarize the effect of the promotion and lessons learned

The organization of the promotion is also an experience, after the end of the promotion, the store manager should do an analysis of the results of the promotion, including on the traffic, sales, click-through rate, this time for the consumer population is not interested in the development of the product or more interested in other goods on the site. At the same time, it is also necessary to analyze and compare the promotional activities of competitors to find a place to learn, competitors than their own sales, surely means that their own promotional program is not as attractive as others, the process of analysis is also a learning process. Summarize the promotional activities can effectively help store managers to improve their promotional level, in this summary to find where the promotional activities are more insufficient, in the next campaign to adjust. Although the promotion is a good way to increase sales, but also need to constantly explore and summarize to be able to achieve the desired results.