What are some of the modes and strategies to do soft article marketing?

Enterprises can cooperate with relevant media to publish a large number of soft articles promoting their enterprises or products. This kind of soft text marketing is more rational. In the two modes of soft text marketing and six strategies, the active mode in the publication of articles, dissemination of the concept of the two strategies, and leverage mode in the star effect, the two strategies of major news, can be and soft text marketing cross-border. Active mode, mainly through planning, organizing and creating time to attract the interest and attention of the general audience. Some articles play the card of nostalgia and warmth, let people make a movie, to be treated as a memory. Such as the old and new versions of the movie, those who have not seen the old version, but also because of these overwhelming text, feel that a certain topic of people do not go to see is a great loss. When it comes to spreading concepts, soft copy marketing is a master. KENT Bio's Platinum Brain, Mr. Oral Liquid's "line grain energy", Lobel's Pure Water's "twenty-seven layers of purification", and Monkey Mushroom Biscuits' "stomach nourishing" function are all in the marketing of concepts. The concepts are all being marketed. The borrowing mode of softwriting marketing is mainly through social news, events and characters, combined with the characteristics of the enterprise or product to carry out related marketing activities. Celebrities have always been an important resource for many companies to carry out marketing activities, because the use of celebrities' popularity can increase the added value of products. Soft text marketing can also take advantage of the influence of celebrities. We can also use valuable, influential news, their products and events linked together, in order to achieve the dissemination effect of borrowing power. For example, after the earthquake in Wenchuan, Sichuan, Beijing NetQin World Technology Co., Ltd. quickly mobilized its employees to donate tens of thousands of dollars, and quickly released an article called "Sichuan giant shocked the capital, the Qin people thousands of miles to send "Qin" intention. Anyone who reads the article will be y impressed by Qin's corporate brand image of social responsibility. When a crisis occurs in the enterprise, society has a major emergency, the enterprise can also be used to carry out soft marketing. If you can carry out effective crisis public relations, the crisis, on the contrary, can produce unexpected advertising effects. When a crisis occurs in the enterprise, the enterprise can through the performance of good social responsibility, establish a good social image, through the release of news-type softwares, change the crisis into a turnaround. For example, Sony had been accused by several camera manufacturers of having quality problems with their camera products due to the use of certain parts from the company. Sony was one step ahead, and before the audience was informed of the news, it published a repair notice on its website, describing the cause of the problem and proposing a relevant solution, as well as announcing free testing and repair and free replacement of the device. As a result, the incident was satisfactorily resolved. When a major event occurs in society, if companies are good at utilizing the timing, they can likewise create business opportunities for themselves. For example, China Mobile found that in several natural disasters, cell phones have become an important tool for victims to seek help from the outside world, when it launched the advertising slogan "the highest value that can be saved by making a phone call is a person's life", and its high-quality network is even more y rooted in people's hearts. In the integration of the specific operation of event marketing, we should try to rub the event into the title; and to avoid the use of vague expressions, the title of the news point can only be unique. In the body, can not just tell the event itself, to find and summarize the issues behind the time, to have their own point of view, can not be cloudy, what to support, what to oppose, must be flagrantly embodied, do not be afraid to cause a discussion, or even controversy, so that instead of being able to achieve the marketing effect.