Traditional Culture Encyclopedia - Traditional stories - Is Li a China brand or a Japanese brand?
Is Li a China brand or a Japanese brand?
Li Ning was founded as a sports brand by "Prince of gymnastics" Li Ning on 1990. After years of development, Li Ning Company has been very perfect, including design, research and development, manufacturing, sales and other systems. This is a company specializing in professional and leisure sports shoes, clothing, equipment and accessories.
Li Ning brand has been established for 22 years. China Red has always been the background color of Li Ning. At the same time, Li Ning brand is a national enterprise and a purely domestic brand. Li Ning Company adopts multi-brand management development strategy. In addition to its own core brand, Li Ning also owns Le Tu brand (LOTTO), AIGLE brand (Aigle) and Heart-moving brand (Z-DO). In addition, Li Ning Company holds Shanghai Shuangxi and wholly acquires Kaisheng Sports.
Li Ning's product technology:
Shell technology platform is a technology platform system independently developed by Li Ning Company. Based on the core functions of consumers (warmth, coolness, protection, portability, wind and water resistance, elasticity and compactness), more than 80 technologies of Li Ning shoes and clothing are integrated one by one according to the platform functions.
In terms of shoes, Li Ningyun, Li Ning Bow and Li Ning Bow are the leaders of shock absorption technology, and Li Ning? Lightweight rebound technology is the core strategic technology of Li Ning. In terms of clothing, combined with the sports experience of human body, clothing and environment, a comprehensive AT clothing technology system is established.
In the past two years, we have been continuously upgrading and innovating in 3DFITTING pattern technology, follow-up protection technology, honeycomb insulation technology and ultra-light fabric technology. Li Ning Shell Technology Platform is committed to better helping users improve their sports performance.
Li Ning badminton is committed to scientific and technological innovation and product research and development, and strives to help athletes play well on the field and promote the continuous development of badminton.
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