What is the impact of e-tailing on traditional retailing?

The rise of online shopping will strengthen the penetration into the traditional economy. As an emerging retail business, e-shopping will have a far-reaching impact on traditional commodity distribution channels. With the enhancement of the scale of online transactions, the entry of more traditional enterprises and the growing richness of trading commodities, the future of online shopping on the traditional economy will further enhance the penetration. Network shopping will shorten the flow of commodities, improve circulation efficiency, reduce the cost of circulation of commodities, so that consumers can enjoy more cost-effective commodities; at the same time, the development of network shopping to stimulate the user's personalized needs, so that the market demand can be reflected in the production process, to achieve the production of commodities closer to the real needs of the market. In addition, the development of e-commerce will also drive the development of the traditional logistics industry and other related services, and become an important industry in the regional market to drive employment and promote consumption.

The rise of online shopping is driving a new round of change in traditional retail commerce. Network shopping with its ultra-time, cross-regional, flat (no intermediate links), low-cost features, such as the traditional retail market caused a great impact, thus triggering a new round of changes in the business circulation industry. The rise of online shopping has changed consumers' consumption habits. More and more consumers through the traditional stores to understand and compare the goods, the use of cell phones directly on the Internet to find similar goods for trading, the traditional stores of the commodity trading function continues to weaken.

Faced with the challenge of online shopping, traditional retailers are actively transforming themselves to utilize the advanced information technology provided by online platforms to strengthen the integration between traditional retail and online retail, and even create a new retail model of "brick-and-mortar experience + online shopping". Home appliance chains, department stores, supermarkets and other traditional retailers a series of on-line moves to carry out e-commerce, as well as the original e-commerce constantly category segmentation, penetration of the traditional retail business area, which can be described as the retail industry's fourth industry revolution. The retail industry has experienced department stores, chain stores, supermarkets and other forms of business, and finally developed to the online store business, this computer network applied to the exchange process of e-commerce business, is the application of new technology in the commercial field, is the retail industry in the form of a revolution.

The rise of online shopping has caused the diversification of retail physical stores. Although the rise of online shopping will have an impact on the traditional physical stores, so that the traditional stores will undergo functional changes, but the traditional stores will never disappear. Traditional retail enterprises can choose a variety of modes to realize the mutual integration of physical stores and e-commerce, which not only meets the consumer demand, but also improves the quality of consumption. In terms of mode selection, there are a variety of ways for physical storefronts to learn from. One is the O2O mode (Online to Offline), that is, the combination of online sales and offline experience, the specific way is that the consumer is to pay online and enjoy the service in the store. Such as online group-buying business, consumers buy online, with payment vouchers (mostly in the form of cell phone text messages) to the physical store to obtain goods or enjoy the service; such as Suning Appliances in some cities to pilot the establishment of Tesco store pickup points, through the self-constructed online sales platform, relying on the physical store, to achieve the O2O model. A kind of "multi-network integration" mode. For example, Hebei State Chain Store Co., Ltd.'s 36524 city convenience stores, the implementation of telephone network, the Internet, convenience stores and human resources network of four networks. Set "store network, telephone network, the Internet, human resources marketing network" in one of the "four networks in one" model, not only with the chain management and other ways to play the traditional advantages, but also the use of new technology means of diversified operations, the effect is very obvious