The main problems existing in toy factories at present

The main problem of toy factory at present: the quality and safety standards are improving day by day.

With the gradual improvement of consumer awareness, people pay more and more attention to environmental protection while paying attention to the quality of traditional products. Most toys are for children, who are a vulnerable consumer group. In order to protect children's physical and mental health and safety, toy products must comply with safety and environmental laws and regulations. China implements compulsory certification for toy quality and safety; Internationally, the United States has implemented a toy product safety certification program, and the European Union has issued ROHS, WEEE, REACH and other directives to ensure that the quality of toy products meets safety standards. A large number of safety certification standards have become one of the obstacles for new enterprises to enter.

High-tech toy products are more and more popular with consumers.

In recent years, more and more high-tech tools such as sound, light and electricity have been used in toys, and even the most advanced information technology and robot technology have been applied to toys. The proportion of high-tech toys in the whole industrial structure is rising, which shows that with the improvement of consumption level and the progress of science and technology, more and more high-tech toy products are loved by consumers. For example, high-tech electronic electric toys have obvious advantages over traditional static toys and mechanical toys in terms of fun, interaction, education and sound and light effects. This is also reflected in China's toy export structure. The intervention of high technology will make China toy industry break away from the vicious competition of low-level reproduction, help the toy industry to develop in a high-level and healthy direction, and enhance the competitiveness of China toy industry in international and domestic high-end markets.

3. The speed of product upgrading is accelerated, and the technical standards of the industry are constantly improving.

The trend of toy products in appearance and function will greatly affect consumers' choice. At the same time, with the improvement of consumption level and the progress of science and technology, the speed of updating toy products is also accelerating. In order to adapt to this trend, toy enterprises must constantly strengthen the construction of related capabilities, including complete independent product research and development design and product mold making capabilities, and a fast and flexible procurement and production system to keep up with market trends and launch new products.

4. The market gradually concentrates on enterprises with brand influence.

About 80% of toy enterprises in China are "OEM" production methods. OEM toy enterprises lack independent innovation, the core technology is mastered by others, and there is the risk of taking passive responsibility due to design defects; At the same time, the market and customer structure are single, and the profit rate and anti-risk ability are low. It is an inevitable trend for the market to gradually concentrate on enterprises with brand influence to improve the consumption level and the development of the industry. The key factors that determine the brand influence include the R&D and design ability of enterprises, product quality and market coverage. Independent brand enterprises can flexibly develop and design various best-selling products according to market changes, and gain greater market space; At the same time, brand is the consistent commitment of product quality and enterprise reputation, and enterprises with brand influence can gain greater market share.