Traditional Culture Encyclopedia - Traditional stories - Why is it more and more difficult to do business in the beauty salon?

Why is it more and more difficult to do business in the beauty salon?

With the development of the market, the competition in each industry will be more and more, this is the inevitable law of all things development. Below this law we must find some breaks can break the traditional direction of development, so that they can move forward in this trend. Why is it more and more difficult to do business in the beauty salon over the years? Why the sincere service is always unable to retain the loyalty of customers. So luxurious and so cozy decoration can not let people stay? If you want to know why these, snow muscle Nisi for everyone to analyze hope to bring help. <?XML:NAMESPACE PREFIX = O /> in the homogenization of the market, always keep the concept of innovation?0?2?0?2?0?2?0?2 from the market point of view, because of a large number of follow the trend of imitation phenomenon that makes the beauty industry, all the services and projects are basically almost the same, change the soup is not the same medicine, there is no advantage of their own to say. So in order to obtain a favorable competitive advantage makes everyone price competition, resulting in beauty salons in order to promote the launch of free services, low discounts and other thankless activities. However, these low prices may not be able to let customers to your salon to maintain a long time of trust. 0? 2? 0? 2? 0? 2? 0? 2? 0? 2 from the business philosophy, with the improvement of the standard of living of the urban people, the beauty salon to do the traditional concept of consumption of beauty has changed dramatically, the pursuit of a higher level, a full range of physical and mental enjoyment, the desire to beauty, release stress, pleasure, and therefore, a set of leisure, health, beauty, stress relief in one of the beauty of a new way of life becomes a major urban people! demand. This opens up a brand new space for the beauty industry and creates new selling points, because for a long time the selling point of beauty salons is to sell products and technology, and technology is the element that beauty salon practitioners must have, and products are the tools utilized by operators. New beauty concepts and business opportunities require a breakthrough in the old selling points, creating new selling points - to provide customers with first-class technology, first-class service, complete relaxation of space, which requires a breakthrough in the operator's traditional guiding concepts and business model for transformation. Therefore, it is imperative to maintain the concept of innovation at all times! Standardize the meticulous service, improve the technical standard?0?2?0?2?0?2?0?2 In fact, in detail, the beauty industry belongs to the service industry, rather than the sales industry. But looking at the bottom, the service connotation of the embodiment of how much? Traditional beauty services, beauticians value the benefits of commission, marketing products, causing pressure on the guests, which is not even talk about the service. And standardized service is to let customers into the store to enjoy complete relaxation without pressure contact style soothing and emotional relief, which requires every detail to try to do a proper thoughtful. ?0?2?0?2?0?2?0?2?0.2 Although the beauty industry is now a substantial profit margin industry, but the concept of beauty managers focus on revenue makes the salon from the nature of the service to the nature of the sale. This makes the beauty salon in the influence of consumers greatly reduced. Just ask, if you are a consumer, originally wanted to go to the beauty salon to do care relaxation, however, the beauty salon has been selling you products, you happy? Therefore standardized meticulous service and technical standards is a must for beauty salons.