Chang development center has become a new bright spot of night economy in Changping District

Night economy is an economic concept put forward by Britain in 1970s to improve the phenomenon of empty nest at night in urban centers. It refers to the modern urban consumption economy that takes place on the same day 18: 00 to 6: 00 the next day, with local citizens and foreign tourists as the main consumers and tertiary industries such as leisure, tourism, shopping, fitness, culture and catering as the main forms.

The core of night economy is to extend the consumption chain in time and scene, provide diversified services for different groups of people and stimulate consumption. The night economy of international metropolis has its own characteristics, forming a variety of night economy gathering areas such as localization and internationalization, tradition and trend, grounding gas and height. According to the relevant data of the Ministry of Commerce, 60% of urban residents' consumption occurs at night, and the night economy plays an important role in stimulating urban consumption. Therefore, night economy has become a new growth point to stimulate urban consumption and is regarded as "the new blue ocean of urban consumption".

Often develop? Center West Commercial Street is an open commercial street project built and operated by the commercial operation management company under Beijing Changping Science Park Development Co., Ltd. (referred to as Chang Development), including catering, education and living facilities. It has a total volume of about 56,000 square meters, with Yulong Dongyi Road in the east, Yulong Middle Street in the south and Yulong Ring Road in the north.

Changping District, as the first block in the southwest of Huilongguan that does not stop for 24 hours, is the main economic node at night. In the initial stage of the project, it will be required to build the first demonstration block of life service in Huilongguan District, Changping District, and take it as its own responsibility to improve the regional consumption level and improve the regional business environment and business structure. Under the guidance of policies and district leaders, we will implement the call of midnight food stores to enrich the night economy and the lives of surrounding residents. At the same time, we will introduce catering formats and brands suitable for night economy, do a good job in supporting commercial and outdoor sports venues for night economy, and help regional economy and consumption upgrade through the concepts of smart operation and theme operation.

Yulong Center West Commercial Street organically connects "breakfast culture" and "night market culture", in which catering brands are differentiated in the process of attracting investment, and the overall catering business hours can reach 22 o'clock. Among them, after many suggestions and communication from the operating company, Yunnan Dachai Yunnan Stone Fish adjusted its business hours to 2 am in consideration of the business needs around the night. With the help of its own category advantages, Erqi Lichuanba has also adjusted its business hours to early hours, and launched night packages and consumption discounts.

The neighborhood is not only a midnight food store, but also a convenience bee convenience store that operates 24 hours a day. 24-hour pharmacy sales to protect residents' health.

"One Bookstore" is a bookstore brand in the block, and it is a cultural space mainly introduced to improve the cultural and sports service level in Tianhui area. Bookstore is not only a bookstore, but also a knowledge supply station and a cultural exchange platform.

Surrounding residents are busy working to make money during the day and can only spend after work. In order to meet the communication needs of book lovers, the bookstore carries out a series of theme activities every week, such as reading parties, music sharing parties, projection rooms and so on. Ensure that fans participate in every sharing in time. Activities usually start at 9 pm and last at least 2 hours. Getting spiritual enjoyment from passionate words, meeting spiritual and cultural needs, tacitly adds cultural color to the night economic atmosphere of the block, and also contributes to a certain degree of passenger flow protection. It is a further optimization of cultural life resources and an important part of the implementation of the action to save the world.

Founded in Chang Development? The two outdoor basketball courts in the west commercial street of Yulong Center are the first batch of intelligent sports venues operating 24 hours a day in Huilongguan area. Sports demanders enter the venue by scanning the designated QR code, and the code is scanned and settled after the exercise. Simple operation, safe monitoring and management, and increased the vitality and motivation of night economy. The block made full use of the basketball court to build a number of online celebrity punching places, and regularly carried out interactive basketball activities at night, which improved the flow of people in the block and injected new vitality into the midnight food store, forming a virtuous circle.

Often develop? As a representative of the demonstration block of Beijing's life service industry, the West Commercial Street of Yulong Center strives to tap and release the energy of the "midnight food store" in the block, comprehensively integrate resources to promote the economic development at night, and change the disadvantages of single consumption at night, lack of characteristics, lack of cultural connotation and high consumption. The optimized entertainment facilities and interactive activities are the extension and supplement of the midnight food store, and also illuminate the spiritual civilization construction in Huitian District like a night pearl.

In the future, the block will pay more attention to the social value and economic benefits created by the development of night economy to the surrounding residents, explore the innovative mode of night economy, accelerate the pace of government's prosperity of night economy, seek profit opportunities for block tenants, and contribute the wisdom and energy of enterprises to return to the celestial business circle.