Characteristics of radio and television communication

Compared with the traditional print media, radio and television are more vivid, rich, fast and convenient in means of communication. Unlike newspapers, magazines and books, which use static words and images as the media, radio and television use sounds and images with more audio-visual enjoyment as the basic expression media. The application of this means of communication makes radio and television media have their own communication characteristics: First, the timeliness of radio and television communication is stronger. With the support of modern communication means, the information collection, processing and dissemination of radio and television can be almost synchronized with the fact scene. Secondly, the audience coverage of radio and television communication is also wider. At present, China has become a real radio and television power. According to statistics, China's radio and television coverage rate has reached 94.48% and 95.5438+0%. If the population base is 65.438+0.30 billion, the population listening to and watching radio and television in China is about 65.438+0.228 billion and 65.438+0.246 billion respectively. The audience level distribution of radio and television media in China is also very rich and extensive, from children to the elderly, from illiteracy to high knowledge, basically all can receive the information spread by radio and television without obstacles. A large amount of information and a high degree of freedom of choice make radio and television intimate companions in modern people's daily life. In addition to these characteristics in technical means, China radio and television also presents its own obvious ideological and institutional characteristics. As an important part of China's journalism, radio and television propaganda work is undoubtedly a part of the ideological composition of the national superstructure. In the "China TV Outline", a key project of the Ninth Five-Year Plan of national philosophy and social science research, the nature of China TV industry is defined as follows: "China TV industry is an important organic part of the whole news industry of Chinese producers, China TV station is the news propaganda organ of the party and government, and China TV station is the mouthpiece of the party, government and people ... Party spirit is one of the fundamental attributes that distinguish China TV industry from capital. This definition fundamentally explains the communication attributes and news organization principles of China's radio and television. From the perspective of macro-construction, it has become the unshirkable social responsibility and media characteristics of China radio and television media to reflect and guide public opinion, implement and convey the central principles, routes and policies, serve the socialist modernization and build a harmonious social atmosphere and living environment. Adhering to positive propaganda, putting socialism in the first place in radio and television communication, constantly arming people with scientific theories, guiding people with correct public opinion, shaping people with noble spirit and inspiring people with excellent works have become an integral part of China's radio and television media propaganda work.