Urgent: information and pictures about the Tanabata Festival

The new meaning of Tanabata

"Tanabata Festival", also known as "Begging for coincidence", is one of the most favorite festivals of the ancients. The traditional "Tanabata Festival" has certain rituals: at night, set up incense, fruits and gourds, welcome the clever lady (weaver), young boys and girls to learn to imitate the male plowing and weaving, which is called "begging for coincidences", mainly to pray for faithful love and a happy family. Historical records show that during the Song and Yuan dynasties, the Tanabata Begging Ceremony was quite grand, and there was a market in the capital city specializing in the sale of begging items, which was known as the Begging Ceremony Market. Song Luo Ye, Jin Ying Zhi collection of "Drunken Master Talks" said: "Tanabata, Pan Lou before the sale of begging objects. Since July 1, the cars and horses angry throat, to three days before Tanabata, cars and horses do not pass, one after another congestion, no longer come out, to the night before dispersal." From the grandeur of the beggar's market to buy beggar's objects, it can be inferred that the bustling scene of the Tanabata Beggar's Festival at that time was no less than that of the grandest festival, the Spring Festival. Nowadays, people are more and more interested in traditional culture, and old traditions are returning in a new guise. This year, "Tanabata" is approaching, "Happy eTravel" skillfully integrates the culture of "Tanabata" into a new meaning for those modern people who "when the distance is unavoidable, thinking of you becomes a habit". The "happy e line" has skillfully integrated the "Tanabata" culture into new meaning, and built a "magpie bridge" for the modern "cowherd and weaving maidens" who "when distance is unavoidable, thinking of you becomes a habit", and gave a modern meaning to "begging for coincidence".

The activity with the theme of "Two Hearts Gathering, Navigating for Love" is oriented to better satisfy the emotional needs of modern "Cowherd and Weaver Girl", with "material and spiritual double delicious candlelight dinner, exquisite and luxurious lover's space, romantic and luxury". Perfect lover's space, romantic luxury and noble 270-degree dream sea-view suite and singles looking for friends and couples to play the ball reception" as a combination of lovers, lovers plan to create poetic and romantic date, not only with modern means of transportation "fill" the time and space distance between lovers, but also with intimate It not only "fills in" the time and space distance between lovers with modern transportation means, but also eliminates the heart distance that may arise between lovers due to long-term separation with thoughtful planning services. "Happy eTravel also launched the "My lover is far away - Call for long-distance courting on Tanabata" program on its partner websites, encouraging any unmarried men and women who have a lover in mind to write out their plans for courting, and whoever has the most creative plan will be invited to participate. The program encourages any unmarried man or woman who has a love interest to write down a clever plan for courting, and whoever has the most creative plan will be helped to realize his or her courting plan, and will also be given a free air ticket coupon, four-star hotel accommodation, a romantic candle-lit dinner, and a grand prize of 99 roses and other ten thousand yuan.

Injecting modern elements into the traditional "Begging for Love" ceremony, but the desire for faithful love and a happy family has not changed, and the development of action from prayer to action, so that the traditional "Tanabata" "Begging for Love" is more realistic. The "Begging for Love" is more realistic.

Return to Tanabata

The Tanabata spectacle contained in the Song Dynasty, "since July 1, the horses and carriages, to the Tanabata three days before, the carriages and horses do not pass, each congested, and no longer come out to the night party," it has been difficult to see; the night to set up an incense case, set fruits and melons, to the two stars to begging, and to be pierced with a needle to beg for coquettishness, young girls and boys learn to imitate! Men plowing and women weaving, praying for faithful love and a happy family, such a scene is only seen in the book. But the world's earliest festival about love is now making a new comeback.

According to folklore experts, Tanabata is the world's earliest festival of love. Originating from the love story of the Cowherd and the Weaving Maiden, the Tanabata Festival has a history of more than 2,000 years, which is much longer compared to the Valentine's Day, which originated in ancient Rome in 270 A.D. on Feb. 14 every year. At the same time, compared with the Western Valentine's Day, from the human history, emotional appeal and other aspects, Tanabata has the right time and place. For the Chinese, the western Valentine's Day, not only most of our country is winter, and often appear in the traditional festivals, the most important in the first month. The traditional Tanabata, on the other hand, is a great time to travel. In recent years, since entering August, the closer to Tanabata, the more the number of travelers increased significantly, a significant portion of which are sweet couples.

Related people believe that, at present, in the protection of traditional culture, although the declaration of cultural heritage is a way of protection, but if not to the market, to do closer to people's lives, traditional culture is only "raised" up, difficult to continue to develop, and ultimately can only be "live! In the end, it can only "live" in the museum. For traditional culture, we must not only protect cultural heritage, but also to make it become a form of popular entertainment, and people's lives closely together, so that the traditional festivals can be carried forward.

Now this has been realized, this year's "Tanabata" scene, has been quietly changing, the market to participate in the Tanabata activities of the merchants also increased significantly, and which the traditional cultural meaning, but also more intense. This year, "Tanabata", "happy e line" will skillfully "Tanabata" culture into commercial activities, the United Nations dozens of flowers, wedding site **** with the launch of the "With e and fly to you, happy e line love navigation" Tanabata theme activities, not to discount price temptation as the main driving force, but put forward the "two hearts get together, for love navigation" concept, to intimate planning services, eliminating the distance between the hearts of loved ones due to the long period of separation, for the long term separation of the heart The heart of the distance that may arise between lovers due to long-term separation, for lovers, lovers plan to create a poetic and romantic date. For those "when distance is inevitable, thinking of you becomes a habit" of the modern "cowherd and weaving maidens" to build a "magpie bridge", for "begging for coincidence The "Begging for coincidence" has been given a modern meaning, injecting fresh vigor into the traditional festival of "Tanabata", which was once neglected due to the lack of modern symbols. Tanabata theme activities *** divided into three phases, including with Shalala flower network, long time wedding network, Lily wedding network, long time travel network, Touniu travel network and other cooperative websites **** with the launch of "my lover in the faraway places - collection Tanabata long-distance courting" plan, to encourage Any unmarried man or woman who has a lover in mind will be encouraged to write out their wooing plans and help the best ideas to realize the plan of courting on the eve of the seventh moon. Subsequently, the reality show and the selection of the "Top 10 Most Romantic and Suitable Dating Hotels in China" have also added new ideas to the traditional Tanabata.

The Eastern Jin Dynasty's "Miscellaneous Records of the Western Capital" contains the earliest record of the Tanabata festival, which states that "Han colorful women often wear seven-hole needles on the seventh day of the seventh month in the Kaixian building, and people all learn to do so. Since then, the Tanabata culture has been passed down to the present day, and the new cultural return, will give new content for the traditional culture.