Traditional Culture Encyclopedia - Traditional stories - Reference to the difference between traditional commerce and modern e-commerce
Reference to the difference between traditional commerce and modern e-commerce
The e-commerce of traditional enterprises is irreversible.
Many traditional enterprises have some misunderstandings in the process of e-commerce: some think that e-commerce is electronic transaction, that is, building a website to sell their own products; Some companies even think that it is just to build a web page and do some publicity. In fact, enterprise e-commerce emphasizes the commercial application under the network computer environment, which is not only a simple transaction, but an application that integrates buyers, sellers, manufacturers and partners through the Internet, intranet and extranet. Simply put, e-commerce is the use of the global Internet for business activities. This is not a simple technical problem, but a new economic revolution, which indicates a new economic growth model.
E-commerce not only includes online transactions of business and services, but also involves all aspects of social production from "supply" to "demand". E-commerce can not only reduce operating costs, speed up capital turnover, improve management service level, but also accelerate the market adaptability of enterprise entities. E-commerce also includes business activities within enterprises, such as production, management, finance and business activities between enterprises. It is not only a combination of hardware and software, but also a combination of buyers, sellers, manufacturers and partners using internet technology and existing systems to carry out business. The exam is ok.
Without the participation of traditional enterprises, the development of e-commerce in China can only stay on paper. Traditional enterprises should truly realize the importance of e-commerce and understand that e-commerce is the general trend, and will soon be eliminated by the market if they don't join. Only when large-scale traditional enterprises enter e-commerce can e-commerce have real significance.
How far is the traditional enterprise from e-commerce?
At present, Haier, Kelon and other enterprises are doing e-commerce, so do these enterprises have the basis of e-commerce? Chinese enterprises, no matter what economic form, should have the basis of doing e-commerce as long as they are market-oriented. Some domestic enterprises do e-commerce more by investing in building a website, which is combined with their main business. This is different from the e-commerce of some large foreign enterprises. For example, three international multinational automobile companies jointly purchase, distribute and sell online. The biggest purpose of doing e-commerce is to save costs and increase income. Unlike some domestic enterprises, it is to attract everyone's attention and not be regarded as a laggard by others.
Not all traditional enterprises should realize e-commerce immediately. E-commerce is like a expressway, and not all "cars" are suitable for driving on it. In this regard, consulting companies can do two things. One is to help traditional enterprises have the conditions to "drive" on expressway; The second is to help traditional enterprises run faster in expressway and understand all kinds of "traffic rules", that is, to make the company structure better adapt to the ever-changing new environment and have the ability to innovate and change. Examination editing and sorting
How do traditional enterprises conduct electronic commerce?
Traditional enterprises must first have the support of leaders to be e-commerce, which is the key; Secondly, there should be a group of people who can actively participate in the process of enterprise e-commerce; Third, we must have tools, a certain level of computer software and hardware, and a relatively complete network system; The last point is to look at the external environment of the enterprise. For example, as a manufacturing industry, it is whether upstream and downstream enterprises can cooperate in e-commerce. If they don't agree with this view, it won't be very effective to do it alone.
1. Steps of traditional enterprise e-commerce.
Generally speaking, the first step for an enterprise to enter the Internet is to establish a website to introduce its products and services. The second step to enter the internet is to let visitors interact with the company, that is, to exchange information through real-time communication, online chat rooms, information bulletin boards and other forms. The further development of this step is to redesign the catalogue of the company's products on the Internet and allow online ordering and payment. At present, online transactions have become very common. In addition, it will involve the integration with enterprise back-office business, first of all, the connection with enterprise resource planning system ERP.
2. Enterprises entering the highest stage of network economy are closely linked with innovation.
At this time, it marks that the enterprise has entered the era of comprehensive network economy. Enterprises use known or brand-new e-commerce models to contact customers, and at the same time, they also carry out comprehensive restructuring of enterprises themselves. The mutual reorganization of traditional value chains among enterprises will lead to the emergence of virtual enterprises, which represent the high specialization and networking of enterprises in the network economy.
3. Three ways of traditional enterprise e-commerce.
Enterprises can realize e-commerce not only from one stage to another, but also along the road of development. Because the network economy optimizes the business process, it is feasible to choose leaping forward. The third method, perhaps the most difficult method, is to directly enter the network economy. This scheme has the highest cost, but it can really make enterprises in the leading position in the industry and ensure enterprises to gain an advantage in the competition. Generally speaking, all three schemes have been adopted by the company. Enterprises must make choices from their own abilities, ideas and requirements for organizations.
Second, the difference between traditional commerce and modern e-commerce.
E-commerce combines the transmission modes of logistics, capital flow and information flow in traditional business activities with network technology. Enterprises directly connect important information with customers, employees, distributors and suppliers distributed all over the world through the global information network (www), intranet or extranet, creating more competitive business advantages. Compared with traditional business activities, e-commerce has the following characteristics: 1. Transaction virtualization, the trade negotiation, contract signing and payment between the two parties are completed through the computer Internet, without face-to-face, and the whole transaction is completely virtualized. For sellers, they can apply for a domain name in the network management organization, make their own home page, and sort out product information online. With the development of new technologies such as virtual reality and online chat, buyers can choose advertisements according to their own needs and feed back information to sellers. Through the push-pull interaction of information, electronic contracts are signed, transactions are completed and electronic payments are made. The whole transaction is carried out in the virtual environment of the network. 2. Low transaction cost E-commerce greatly reduces the transaction cost of buyers and sellers, which is embodied in the following aspects: (1) The farther the distance, the lower the cost of information transmission on the network compared with letters, telephones and faxes. In addition, shortening the time and reducing the number of duplicate data recorders also reduces the information cost. (2) Buyers and sellers conduct business activities through the Internet, without the participation of intermediaries, which reduces the related links in the transaction. (3) Sellers can introduce and publicize products through the Internet, thus avoiding a lot of expenses such as advertising and printing products in the traditional way. (4) Implementing "paperless trade" in e-commerce can reduce the cost of document processing by 90%. (5) The Internet enables buyers and sellers to communicate supply and demand information in real time, making it possible to produce and sell goods without inventory, thus reducing the warehouse cost to zero. (6) Enterprises can realize paperless office (OA) by using intranet, which improves the efficiency of internal information transmission, saves time and reduces management costs. Through the Internet, the company's headquarters, agents and subsidiaries and branches distributed in other countries are linked together, so as to respond to local market conditions in time, produce and sell in time, reduce inventory costs, and provide delivery services by using overlapping companies with high production efficiency, thereby reducing product costs. (7) The traditional trading platform is ground shops, and the new e-commerce trading platform is Internet cafes or offices. 3. High transaction efficiency Because the Internet standardizes commercial messages in trade, commercial messages can be transmitted and automatically processed by computers all over the world in an instant, and the processes of raw material procurement, product production, demand and sales, bank remittance, insurance, cargo consignment, customs declaration, etc. can be completed in the shortest time without personnel intervention. In the traditional trade mode, sending information by mail, telephone and fax requires people's participation, and each link takes a lot of time. Sometimes the transmission time is delayed and the best business opportunity is missed because of the cooperation of personnel and working hours. E-commerce overcomes the shortcomings of traditional trade methods, such as high cost, easy to make mistakes and slow processing speed, which greatly shortens the transaction time and makes the whole transaction very fast and convenient. 4. Transparent transaction: The whole transaction process, such as negotiation, signing, payment for goods, delivery notice, etc., is conducted online. Information transmission is smooth and fast, which can ensure that all kinds of information can be checked with each other and prevent the circulation of forged information. For example, in a typical license EDI system, because the communication and verification between the issuing unit and the verification unit are strengthened, the fake license is not easy to escape. Customs EDI also helps to put an end to border behaviors such as false export, beating around the bush and defrauding tax refund.
The above information can be used for reference. When writing a paper, you can introduce your own views and opinions on these viewpoints. I am also an e-commerce major at school, and I need help!
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