There are several ways for enterprises to adopt Weibo activities in Weibo marketing.

The following website promotion Bian Xiao summarizes several traditional activity modes commonly used in the marketing process of Weibo. So what are the traditional activities? Bian Xiao will tell you. Blessing activity: 1. The official account will broadcast the content of the blessing, and the message of the blessing will be forwarded by the user's forwarding and @ attention. Forwarding content must be related to promotional content. If you want to touch us, the better, you will add columns and invite celebrities to participate in similar topics. 2. The content forwarded at the same time should be that we have cooperated with celebrities and talents in Weibo to communicate and forward, so that these celebrities and talents who have participated can exert their influence and help promote our products. You can do some offline activities in the same city in the future. Topic hype forwarding and @ comments 1. Use Weibo automatic publisher (time machine) to find out and embed the latest news events for hype, so as to avoid publishing some illegal, government, yellow and other related information. 2. Use the official authentication account to hype the same topic, so that scattered users can concentrate on the same topic and get to know each other, thus turning Weibo users into official websites for communication. Award-winning activities → Award-winning activities → Award-winning forwarding 1) Forwarding related content to attract users. 2) The forwarded content must be consistent with the theme of relevant columns, so as to attract the target users, such as: Master XX will give a live lecture in the special room of XX constellation in the afternoon, and so on. Firstly, users are guided to enter the promoted website through the attraction of relevant characters, and at the same time, users can randomly choose the opportunity to ask Constellation Master 1 to confuse users during the speech. This can attract users to pay attention to our desires. 3) At the same time, there will be some reward items, and there will be more opportunities to ask questions with the constellation master 1. So as to achieve the purpose of publicity with the help of the fame of characteristic figures. Prize-winning activities → Prize-winning activities → Breaking Eggs The traditional egg-breaking activities in Weibo, the main purposes of this activity are as follows: Egg-breaking activities. The traditional egg-breaking activities in Weibo mainly have the following purposes: 1. To attract the attention of users in Weibo. 2. Make people understand by paying attention to and forwarding the content. 3. Attract users through relevant prizes, and the prizes are related to the publicity target. (e.g. wireless headset, wired headset, stereo, etc.). ). At the same time, the representative language of the prize is deeply rooted in the hearts of users, and the earphone microphone is an essential hardware product for language chat. ) Award-winning activity → Award-winning activity → Big turntable traditional Weibo turntable activity. The main purpose of this activity is as follows: traditional Weibo turntable activity, the main purpose of this activity is as follows: 1. Attract the attention of users in Weibo. 2. Make people understand by paying attention to and forwarding the content. 3. Attract users through relevant prizes, and the prizes are related to the publicity target. (e.g. wireless headset, wired headset, stereo, etc.). ). At the same time, the representative language of prizes is deeply rooted in the hearts of users, and the earphone microphone is an essential hardware product for language chat. ) 4. Low-level rewards can be scored, that is, the user points registered on the promotion website can be redeemed for roulette points. The points obtained through Weibo can be imported from the activity page, and participating in the activity from this site will attract some users to convert and let Weibo users know more about it. The ultimate goal is to realize user transformation. Summary: At the same time, in the later stage of these marketing activities in Weibo, we can also do some offline activities in the same city, including provincial branches. Organize Sina Weibo in the same city to carry out activities, and recruit some Weibo users and talents to participate in activities, such as cross talk parties. We can invite talented people to perform special crosstalk performances, and we can also perform live performances.