Planning scheme of annual festival activities

In order to ensure the effectiveness of activities, it is essential to make an activity plan in advance. Activity plan refers to the written plan, detailed rules and steps to implement specific actions of an activity. What are the format and requirements of the activity plan? The following is the planning scheme of Spring Festival activities that I have compiled for you, hoping to help you.

Planning scheme of the New Year Festival 1 I. Theme of the event

This event is mainly hosted by the official platform of "Shi Bing Shang Yun". Combining the advantages of the offline service platform of Shibing E-commerce Service Center and the popularity of Guizhou E-commerce Cloud, Taobao.com, JD.COM.com and other networks. * * * Work together to create online and offline promotion activities with the theme of "New Year's goods sent to the countryside with guaranteed quality". The activities are mainly on-site physical display and online commodity purchase.

Advertising slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; There are specialties in the city, let's help. " You can choose all the characteristics, accompanied by famous mountains and holy water!

Second, the activity objectives

1, mainly promoting the "Bing on the Cloud" platform to implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered people and buyers.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)

4. On-site driving forces people to get used to using the platform. (For example, scan WeChat attention, give a brochure similar to a bookmark, and the on-site staff will carefully guide the operation)

5. Use this activity to re-establish the function of Bing on the Cloud brand.

Third, the object of the activity

Consumer groups of new year's goods in Shibin township; Distributor of all kinds of products of Shibin;

Fourth, the activity time

20xx65438+February 12 to 20xx 65438+ 10/0/2.

Verb (abbreviation for verb) activity place

Shibin township service stations.

Setting of the exhibition area of intransitive verb activity content:

1, display of new year's goods and local products;

During the activity, a product exhibition area was planned to show the peripheral products of the organizers and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Commercial Co., Ltd. to assist the villages and towns. )

2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join.

Content design:

1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.

2. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (If conditions permit, you can promise preferential policies for merchants to join: if merchants introduce other merchants to join, they can enjoy priority service objects. )

3. For e-commerce training students and businesses, certain activities can be given on the same day.

Seven. Details of site materials

leave out

Eight. Activity flow

Work arrangement:

I. on-site distribution of leaflets

Second, the front desk information answering personnel

Third, online operators.

Four. Sign the intention to join.

New Year Festival activity planning scheme 2 I. Purpose of the activity

The Spring Festival is the warmest and grandest of the traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the New Year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption, and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote township e-commerce. Accelerate the transformation of local business marketing model, lay the foundation for building a "Zhuanglang model" suitable for the development of e-commerce in poor areas, so that ordinary people can truly experience the impact of the network economy and businesses can truly feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

Second, the activity time and carrier

1, time: 20xx65438+1October18—20xx February 23rd.

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

Three. Activity organization and requirements

1. Kick-off Meeting: The kick-off meeting of Zhuanglang's first e-commerce "Welcome the Spring Festival, Send New Year's Goods" activity is tentatively scheduled to be held in New Time and Space E-commerce Training Center at 65438+ 10/8.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, do a good job in selling goods on shelves, and make the transaction volume of village-level service points on Zhuanglang e-commerce platform reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high quality and efficiently according to the order address of the platform. 1.5 km is free in the same city, and the best price is given according to domestic standards outside 1.5 km.

5. Zhuanglang New Space-Time E-Commerce Company is responsible for organizing online sales enterprises and businesses participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality guarantee for the products provided, and actively do a good job in after-sales work of the products.

Fourth, the active object.

Residents of Zhuanglang County, people from other places, and people who care about Zhuanglang's economic development.

Verb (short for verb) is the theme of the activity.

Developing e-commerce and prospering local economy

Sixth, the propaganda slogan

1, buy new year's goods and go to Zhuanglang Life Treasure;

2. Where to find this year's new year's goods, everything is on the treasure of life;

3. Where is the new year's goods this year, both online and offline;

4, e-commerce is really convenient, and the new year's goods are delivered home;

5, cheap and good new year's goods grab, kill life treasure in a limited time.

6. A new channel for farmers to increase their income. Agricultural products will be the treasure of the city's life.

7, supermarkets and shopping malls have everything, convenience is still a treasure of life.

8, big bags are no longer mentioned, and new year's goods flow into the house.

9, don't worry about going out, send an online order to send homesickness.

10, this year's Spring Festival is different, just because of the Spring Festival.

Seven. activity

1. discount coupon: the whole mall will be reduced 100 yuan (coupons can only be used for full reduction activities).

2. Full reduction: the audience is full of 50 yuan MINUS 7 yuan; 99 yuan minus 1 1 yuan; Full 139 minus 20 yuan (all fees are reduced from the lowest price provided by the manufacturer, only for registered users of business treasure platform and users who pay attention to WeChat).

3. Time-limited snap-up: Organize all participating businesses to actively do business activities of special price and time-limited snap-up according to the nature and classification of products. (Only registered users of Lifebao platform and users who follow WeChat)

4. New Year gift package: made according to the product mix provided by various businesses in the county.

5. New Year gift certificates: New Year gift certificates are distributed to other enterprises and can be used on the business treasure platform through the gift certificate code.

6. Full red envelopes: buy 50 yuan and above at one time and send 5 yuan red envelopes, and then send small gifts (offline users).

7. Distribution of flagship stores and e-commerce service points in the same city: flagship stores and e-commerce service points support distribution in the same city, placing orders online, free distribution within 1.5 km, and distribution fees outside 1.5 km from 0 yuan.

8. Sending New Year's Goods on behalf of Zhuang Lang: If Zhuang Lang borrows money from foreigners or friends of Zhuang Lang, and orders 500 yuan through the platform, the platform party or merchants can help him deliver the New Year's Goods to his home, and the freight is in accordance with the logistics rules in the county.

9, sell new year's goods, send Spring Festival couplets. Can be combined with rural culture.

Eight. Activity promotion

1, WeChat circle of friends:

A. New Time and Space Customer Service Department is responsible for the promotion of WeChat friends circle;

B marketing promotion in the official account of WeChat;

C. Participating businesses (enterprises) actively participate (forwarding by friends circle, posting in major forums in Pingliang, Baidu Post Bar, Weibo).

2. Distribute leaflets: You can recruit part-time workers to distribute leaflets (the number of part-time workers is about 6 per day). Push: Take a part-time job to send flyers, 65 yuan/day, and leave your contact information. There are two X tables, two tables, and 1000 small gifts, starting from 65438+1October 25th and ending at 65438+1October 365438+.

3. Online promotion of life treasure; The production department is responsible for:

A, product beautification;

B, banner advertising production;

Check and test the ordering process

4. Media advertising: county media such as county TV stations.

5. Publicity videos: mobile phone videos and website publicity videos.

6. Public welfare publicity: send new year's goods to the elderly and cleaning staff.

Nine. Activities to prepare

Production department:

1, event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets and mascots. The design shall be completed before 65438+1October 20th from the date of product photography and scheme establishment;

2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, the artistic design of products, the setting of discount coupons, etc. have been completed before June 22, 65438 since the establishment of the scheme.

Ministry of Commerce: a. Since the establishment of the plan; B, 65438+1get the required products before October 20th.

Operation Department: a. From the date when the plan is formulated; B, the implementation of warehouse and warehouse management; C. Establishment and construction of venues

Customer service department: a, daily order statistics; B, count the number of registered users; C, active product portfolio entry

X. Activity cost

The preliminary estimate is about 654.38+10,000 yuan, which is to be raised by various businesses and supported by the County Bureau of Commerce.

Xi. New Year's Goods:

Merchants provide, register

New Year Festival activity planning scheme 3 I. Purpose of the exhibition:

Inheriting the traditional folk culture of China and stimulating the economic consumption during the Spring Festival.

Improve the environment and quality of citizens' buying new year's goods, and meet the citizens' one-stop shopping needs. Focus on displaying famous products all over the country and promoting enterprise products and brands.

Enrich the content of community life around the new city and bring convenience to residents.

Lay a foundation for the sales and investment promotion of Xindicheng and gather popularity.

Second, the exhibition time:

Need to decide or solve

Venue: Huamao 1958 Square.

Third, the theme of the exhibition:

20xx Xindicheng New Year Taobao Food Festival

Fourth, organize:

Organizer: Xindicheng

Organizer: Anhui Shenhua Advertising Media Co., Ltd.

Verb (abbreviation of verb) exhibition content:

New year's promotion of various stall merchants. The organizing committee organized activities such as on-site Spring Festival couplets, lucky draw of thousand yuan gift package, giving out red envelopes by the God of Wealth, and sweet glutinous rice balls.

Exhibition scope of intransitive verbs

1, drinks: all kinds of wine, white wine, yellow rice wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.

2. Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. Specialty: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes, Huishan clay figurines;

7. Imported goods: specialty foods from all over the world;

Seven. Activity form

1, Thousand Yuan Gift Package Lottery: Customers can get a free merchant lottery when shopping in 50 yuan. Lottery tickets can participate in the lottery. You can get two lottery tickets if you buy more than 100 yuan, and so on.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write and send Spring Festival couplets on the spot. Send it when the shopping is over xx yuan.

3. The God of Wealth sends a red envelope: The top 200 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which can be a blessing, couplet, RMB or greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 30 seconds, the order can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises to promote group purchase while promoting goods.

6. Artistic performances: lion dance, guzheng performance, pipa performance and singing representative songs of the Spring Festival.

7. Window grilling: teach window grilling skills on the spot.

8. Enjoy free New Year snacks, such as glutinous rice balls and spring rolls.

Eight. publicity programme

This year's New Year Shopping Festival will focus on pre-publicity and hype, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

Publicity methods: hard and wide activities, dynamic reports and topic hype.

1, network: post on the websites of major forums to expand publicity.

2. Print media: Advertisements or dm pages can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News.

3. Vehicle carriers: buses and taxis put advertising information.

4. Posting of community posters: Posters will be tailored for this year's New Year Shopping Festival, which will increase market attention and accumulate popularity.

5. Air glider