What is Operations? What is new media operation?

New media is a new way of communication compared to traditional media. Traditional media includes: television, newspapers, ground advertising, radio and so on this kind of similar. Their **** the same characteristics is passive, after the release of information can not be obtained in a timely manner after the audience's response. New media is a new form of communication channels relative to the above, such as WeChat, microblogging, live platforms, video sites, etc., characterized by: direct, efficient, interactive and good. New media is audience-centered, just the opposite of the passive approach of traditional media. Then the audience's interest, demand is the center of the work, what the audience needs to do. Micro-signal to do a lot of good, it is recommended that you go to see the industry's big V, I do not recommend, free of advertising suspicion. PS I operate new media head. Friendly advice, your basic sense of concept are very lacking, said operation is still early, it is recommended to read some basic theory of the book, and look at the industry partners is how to do and then start.