How to realize exchange in marketing

How to realize exchange in marketing is the core concept of marketing, and the conditions that exchange must meet are:

There are at least two buyers and sellers.

In exchange, both parties have the goods or services that the other party wants.

Both parties have the ability to communicate and deliver goods or services.

Both sides of the exchange have the right to choose freely.

How about marketing? Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Basic knowledge:

Marketing Consumer Core Customer Customer Lifetime Value (CLV) Customer Relationship Management (CRM) Marketing Combination Marketing Orientation (also known as "Customer Concern" and "Marketing Concept") Sustainable Competitive Advantage Core Competitiveness Experience Curve Effect Marketing Short-sighted Market Differentiation Target Market Opportunity Analysis Business Model Value Chain Value Transfer Market Share Scale Economy End-user Competitive Strategy Competitive Advantage

Fine, but very tired.

I don't know what you are asking.

One by one,

University marketing major: OK, a major that will never be eliminated. Where there are people, there is demand. Where there is demand, there is market. Where there is a market, there is marketing. After all, in today's era, there is a surplus of materials, and the fragrance of wine is afraid of the deep alley. Do a good job in marketing and sell products.

Marketing industry: There are some differences in marketing in different industries, but the essence is unchanged, because marketing studies a trading market and a buying and selling market. People are the main research object, and only by understanding people's psychology can we do well. The more transparent the market, the higher the degree of product homogeneity, the more intense the competition and the greater the marketing challenge!

To tell the truth, many big brands now have high standards for recruiting salesmen. I'm afraid we can only start from the small brand of vocational schools. My suggestion is that if you choose to attend a vocational school, your only advantage is to integrate into this society as soon as possible. Marketing is definitely a job with a low threshold and the best ability to improve one's ability. Stress and money go hand in hand. As long as you work hard and have some brains, it's absolutely no problem. When you start a business in the future, you will learn the most from this way, and what you learn from your boss and colleagues is the most direct.

What's more, when you say that you don't study hard, the key is that you haven't found what you are interested in. If you choose now, whether your interest lies in this or not, I suggest you cultivate your interest and learn something about marketing. It is never too old to learn, especially in the developing society where information is exploding. If you don't learn, you may be eliminated by others one day. Find your own interests and learn more useful things for yourself.

Finally, I suggest that you get your diploma through the joint exam or self-study exam after work. This diploma can basically be obtained by paying money. At present, the national conditions are such that you can only go with the flow.

I have made some similar answers before, hoping to help you.

At present, there is no authoritative certificate in this field in China, and sales work generally starts from a low level, whether it is a large company or a small enterprise. It won't be said that how high a diploma you have, how good a certificate will promote you to the position of marketing manager. Of course, you have a high academic degree, good work performance and experience, strong work ability, and you will be promoted soon. If you are engaged in sales as a fresh graduate, you have to go through a stage. The certificate of marketing is a problem that you need to consider when you are doing management or high-level management in the future. If you are still studying, if you want to engage in sales, the best way is this:

1. Get a degree in marketing. At present, undergraduate marketing is the basic academic requirement for some large enterprises to engage in sales work.

2. Read more books on marketing at school, including works by masters, and recommend Marketing Management by kotler, Positioning by Rees and Strauss, and Integrated Marketing Communication by Schultz. Theoretical knowledge is the foundation of this industry. With these deposits, it will be very helpful for you to position yourself and improve yourself.

3. Exercise your oral expression ability. Selling and communicating with people are your daily tools. How to improve your ability in this field is the key to decide whether you can go on in the future. In school, you can join Toastmasters, Carnegie Literature Society and other groups to exercise your eloquence and courage in public, so that you will not be at a loss in sales in the future.

4. Keep a good attitude, especially in sales. Winning is not arrogant, and losing is the key to success.

5. Have good personal cultivation and honest moral character. Many people think that sales is a low-level job, so just talk about it. In fact, there are such successful examples, but if you want to develop this career for a long time, you need personal cultivation and honest character, and you must fulfill your promise to others.

6, rich in knowledge, including professional and other aspects. In this job, you have to deal with all kinds of people, including big bosses and small vendors, and your extensive knowledge will certainly help you.

The core of marketing is successful exchange, right? Exchange is an indispensable link in the process of social reproduction and a bridge between production and distribution and consumption determined by production.

Exchange is the core concept of marketing. When people decide to satisfy their needs or desires through exchange, marketing exists. People get products by self-sufficiency or self-production, or by stealing or begging, which is not marketing. Only through equivalent exchange, buyers and sellers can get the products they need from each other, and marketing can be produced. Therefore, exchange is the core concept of marketing.

Exchange refers to the act of getting what you need from others by offering something in return. An exchange must meet five conditions: (1) at least two parties; (2) Both parties have something that the other party thinks is valuable; (3) Both parties can exchange messages and deliver articles; (4) Exchange is voluntary; (5) Each party thinks that the exchange with the other party is appropriate or satisfactory; The fifth is the most important. Under the above conditions, exchange behavior may occur. But whether the exchange can really happen depends on whether the two sides can find the exchange condition, that is, both sides are better (at least not worse) after the exchange.

What about marketing? Marketing majors mainly teach you marketing, management, accounting, public relations, speech and eloquence, brand strategy management, channel management, price customization, negotiation skills and market research. And so on a series of knowledge about marketing, which are to be learned.

This is a major that teaches you how to start a business in the right way. At the same time, you should know a concept. The school only teaches you how to do the right thing, not your ability. If you want to make marketing your ability, you must gain the experience of failure in practice. Experience comes when you fail, and ability comes when you have experience. Are you right?

There are many orientations in the work after coming out. After all, any enterprise cannot do without sales.

So there are many jobs and high employment rate.

Now tell you what you can do after graduation.

First, brave in the front line of the enterprise-sales staff. Sales consultant, this is the most technical job.

The second is to do marketing planning, teach employees sales skills and do technical guidance.

Third, make marketing decisions and manage the operation of the whole sales department.

Fourth, market research.

Fifth, manage the sales channels.

Sixth, management planning and promotion programs and advertising planning.

Seventh, manage the sales terminal, such as the display of goods, the quality of employees, service and sales skills.

The work mentioned above can separate many related jobs.

For a long time to come, marketing will be a very sought-after specialty.

How about marketing (pharmaceutical marketing) A: You can learn and understand the business knowledge of (pharmaceutical marketing) and some books about (pharmaceutical marketing).

How to master the consumption psychology in the process of drug marketing?

Focus on the following points:

First, in the marketing process, we should take customers as the center, understand customers' demands and demands for drugs, and make instructions and detailed lists of drugs in time to make up for the urgent needs of the whole market for listing, purchasing and selling drugs.

Second, in the marketing process, we should take the quantitative market demand as the starting point, understand the market situation and market factors of drugs in the market, consider stabilizing the supply of goods and establishing marketing channels, carefully organize market research teams, and subdivide market sales and execution.

Thirdly, in the marketing process, through new media to spread marketing, with the help of diversified marketing channels, an organized drug marketing model is established, combined with the policies and measures of market drugs, and the length and depth of market drugs are adopted to widely serve the medical care of mass consumers.

Fourthly, in the marketing process, Chinese patent medicine and western medicine are combined with market drugs as the main components, the food and drug administration strictly supervises the market price of drugs, the market policy support is the guidance, and the electronic supervision code of the food and drug administration is the unified platform for market information and market inspection.

Fifth, in order to realize the fair, just and open information dissemination and transmission channels of drugs in the market, provide the recognition and recognition of the drug market for the mass consumers, strive to build a cooperative brand that customers can trust, provide customers with more convenient and fast convenient services and value-added services, adhere to the concept of "customers are God", wholeheartedly consider customers, solve problems for customers in time, and wholeheartedly handle related problems and requirements for customers.

thank you

What is exchange marketing? In fact, the original intention of exchange is to exchange something with others in exchange for what the other party needs.

In marketing, we regard exchange as a process composed of activities such as A searching for B, exchanging information and negotiating agreements, rather than an event. If an agreement is reached, it's called a deal!

How about learning marketing? This requires you to be very interested in this major. Don't follow the crowd. My major in college is also marketing. After graduation, I did related work for two or three years. In fact, many people misunderstand that marketing is promotion. This concept is very pedantic. Marketing includes marketing and marketing, which is to cultivate marketing strategies and sales ability. What a temper! Wish you success!

Marketing majors generally accept both arts and sciences.

This major cultivates application-oriented professionals with basic theoretical literacy of management, economics, law and sociology, systematic basic knowledge of marketing specialty, practical skills of marketing specialty and high comprehensive quality.

Employment: Graduates can be competent for enterprises, institutions and departments to engage in market research, sales management, marketing planning, brand management, customer service, media management and so on.

Introduction to Marketing Specialty

This major studies the basic rules of business activities and marketing management process of enterprises centered on meeting consumers' needs, and the application of marketing principles in the business practice and management of other non-profit organizations. Cultivate compound senior professionals with modern marketing consciousness, strong competition consciousness and entrepreneurial spirit, master modern information processing and computer network technology, and have practical work or theoretical research ability.

Main practical teaching links: including course practice and graduation practice. Highlight three professional directions: marketing management, e-commerce, advertising planning and design. At school, students mainly study the basic theories and knowledge of marketing and business administration, receive the training of marketing methods and skills and the influence of humanities and arts, master the qualitative and quantitative analysis methods of the market, and have strong language and writing skills and interpersonal skills. Cultivate the skills of analysis, research, development, innovation, decision-making, planning, operation and coordination necessary for marketing. The main courses of this major are: management, macroeconomics, economic law, management information system, consumer behavior, international marketing, market research, advertising, business negotiation, sales management, modern logistics management, marketing, international trade, e-commerce, statistics, accounting, financial management, etc. Main subjects: economics, business administration. Marketing management majors mainly cultivate the ability to engage in marketing planning and sales management. After graduation, students can engage in market research, marketing planning, sales management and implementation in various industrial and commercial enterprises, institutions and related departments. E-commerce major focuses on cultivating students' ability to use certain network technology to carry out marketing, and requires students to master both marketing management knowledge and computer network knowledge and application ability. After graduation, students can engage in e-commerce practice in various industrial and commercial enterprises. Advertising planning and design major is to cultivate compound talents who are good at marketing and advertising planning and have certain advertising design ability. After graduation, students can engage in marketing planning, advertising planning, execution and advertising design in industrial and commercial enterprises, institutions, advertising companies and media.

This major trains high-level compound talents who are familiar with management, economy, law and other knowledge and meet the needs of WTO rules and the development of socialist market economy. Students are required to systematically master the basic theories and knowledge of management, economics and modern marketing; Familiar with market policies, regulations and international practices; Strong language and writing skills, communication skills and the ability to analyze and solve practical problems in enterprise management. After graduation, students can not only engage in marketing in various industrial and commercial enterprises, but also engage in management or other related work in industrial and commercial administration, commodity inspection, customs, justice and other departments.

This major focuses on cultivating students' pioneering and contingency ability in market research, customer service, product promotion, advertising planning, promotion and publicity, marketing strategy formulation, etc., cultivating students' ability of independent analysis and problem solving and their innovative ability, and cultivating students' language expression and interpersonal communication and coordination ability. After graduation, students can engage in market research, marketing consulting, marketing strategy planning and other marketing practices in various financial institutions, foreign trade companies, tourism companies, real estate companies, Sino-foreign joint ventures, enterprises and institutions.

In addition, graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.