Doubt: Are online advertising media and mobile advertising media mass media? Still focused or minority,,, urgent.

Internet advertising media and mobile advertising media belong to focus media, because their audiences are PC users and mobile Internet users, both of which are branches of mass media, but they have great influence. The internet is in the ascendant, and the mobile internet has shown its advantages, and the audience has an objective prospect of surpassing the former. With the official issuance of 3G licenses in 2009, the popularity of smart phones has increased, mobile application services have become increasingly rich, and the mobile Internet industry has entered a period of rapid development. As an important branch of the mobile Internet, the market scale of mobile advertising is constantly expanding. April 20 10, Apple released iAD；; In May, Google acquired AdMob, and in April 1, the first mobile advertising platform in China was launched, and mobile advertising became a hot industry in the mobile Internet. In the future, with the reduction of network charges and the increase of smartphone popularity, there will be more and more mobile advertising media audiences.