What are the strategies for product positioning?

Positioning does not refer to the product itself, but to the impression or position of the product in the eyes of consumers. The correct positioning strategy can jump out of the consumer's candidate brand category and form a unique brand effect.

So, what brand positioning strategies are really effective today?

1, strong positioning strategy

The sooner the product is put into use, the greater the chance to seize the market. To put it simply, most people prefer original things, and no one likes imitation or imitation, so making a unique product is a good strategy.

2. Advantage classification strategy

Advantage classification strategy is to locate in the category without strong brands according to commodities. Too strong brands have brand barriers, which are generally unbreakable. Try to avoid eggs hitting rocks and find a category that is beneficial to your goods.

3. Unique classification strategy

The unique classification strategy is to create a classification by yourself. It is better to invent a path than to crush your scalp on the avenue. If we can't be the leader of a sect, then we will create a new sect.

4, scene positioning strategy

When consumers classify products, they sometimes consider not its form, but the starting point and scene of its characteristic demand in life. Scene positioning strategy is to use the function of products in life as positioning. At this time, it is even more necessary to lead customers to experience the consumption scene.

5. Segmentation strategy

Fine classification strategy is a single breakthrough, and subdivision focuses on product positioning. Take beer as an example, there are hundreds of brands of beer, but there is little competition in subdivision, such as female-only beer.

6. Functional positioning strategy

Functional positioning strategy, the product has particularity or advantage in function to determine product positioning.

7. Use sensory positioning strategy.

Using sensory positioning strategy is how you feel after using this product. Put the feeling of using the product in a comfortable position and attract consumers with a pleasant feeling.

8. Sales Positioning

The logic of sales positioning is based on the herd mentality of consumers. On the one hand, people are group animals, they will yield to the pressure of others and then make a desirable choice. On the other hand, since so many people choose, it is equivalent to giving themselves a reassurance.

The above are eight common product positioning strategies collected for everyone. The specific situation is analyzed according to the specific products to see which one is really suitable for you.

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