The use of three-dimensional elements in graphic design

The use of three-dimensional elements in graphic design

Three-dimensional composition is a basic traditional course in the graphic curriculum, but also as a very important way of composition in graphic design exists. It is not limited to traditional graphics, color, but more focused on creating a spatial concept. Three-dimensional composition has also become spatial composition, based on mechanics, the modeling elements in accordance with certain composition principles, combined into a beautiful form. It is more of a comprehensive use of plane, color, space and other factors. With the new design concepts, the use of three-dimensional elements in graphic design is also increasingly important.

Three-dimensional composition as a traditional foundation course, plays a pivotal role in the basic teaching, it is the students in the professional learning before the students to enter the thinking of inspiration and concept transfer. As early as 1919, the Bauhaus School of Design Gropius put forward "art and technology, unity". Under the guidance of this concept, efforts to seek and explore new modeling methods, points, lines, surfaces, bodies and other abstract art elements to carry out a large number of investigations, at the same time in the abstract shape, color, texture modeling methods spent a lot of effort, their gradual research and innovation in teaching for the later modern composition of the teaching provides a model.

First, the use of spatial environment

The modern need for three-dimensional elements are not simply limited to a thing itself, but in the description of the relationship between an environment and an object, and the environment referred to here is a spatial concept, that is, it includes both physical space and psychological space. This requires that each piece of work should give people a full range of visual, auditory, olfactory and other feelings in the dialog between modeling and environment. As designers in the new era, we can't stick to the original design methods and expressions, we must introduce new technologies and media into our design works, and study the development trend of traditional design elements and design methods by analyzing them by analogy in the past. It is meaningful to study and explore the three-dimensional elements as a new form of visual expression to inject new vitality into graphic design and enrich its vitality.

Second, the use of visual illusion

Visual illusion is when people are observing the object, based on experience or inappropriate reference to the formation of the wrong perception. People are often deceived by the optical illusion, but sometimes the pursuit of visual special stimulation, and even for beyond the limits of visual tension and equilibrium and produce a sense of excitement. Reasonable use of visual illusion in graphic design can achieve the effect of improving the rate of visual attention and viewing interest. This plane in the three-dimensional elements more attractive and vitality, in today's graphic design field is being widely studied and used.

Third, the use of multimedia technology

The use of multimedia technology into the three-dimensional elements of the print ads are also constantly attracting people's attention, the formation of the impact of people's senses, so that people have a great interest. In addition to print advertising, in the logo, packaging and other graphic design works, the introduction of three-dimensional elements also greatly enriched the field of graphic design and connotation, so that graphic design is not just a "plane" on the design. The use of multimedia technology breaks the traditional two-dimensional approach, the need to convey the connotation of the advertisement and the product organically combined, resulting in a visual impact at the same time also deepen people's understanding of the product itself. This is the technology that drives graphic design to new areas of development.

Fourth, three-dimensional elements in graphic design.

In web design, the application of three-dimensional elements of the technology with the continuous expansion of the scope of application of the Internet has also led to the continuous development of web design. In the early years of web design, although many designers wanted to use three-dimensional elements in web design, but taking into account the huge file and network speed occupancy and other aspects of the problem, it is difficult to realize. However, nowadays, the update of information technology and network platform expansion, three-dimensional elements in web design to no longer be a technical problem, this design concept brings people a fresh visual experience. For example, a foreign brand website home page design navigation, designers will projections, shadows, perspective and other ways of expression flexible use, the navigation bar designed for three-dimensional effect, the value of color brightness, purity, and changes in warmth and cold and other changes in the use of people's habits and concerns to play a role in guiding. This use has increasingly formed a new trend and research direction and in many aspects have in-depth research and expansion possibilities.

In poster design, visual elements as a popular publicity tool, its main purpose is to achieve the transmission of information, and its main feature is the appeal and artistic influence. Therefore, in the design of posters, we have quite high requirements for composition, color, form and other aspects. These elements make the design work highlight its design characteristics and artistic style. Three-dimensional elements into the poster design, while enhancing its effect, can also bring people a more infectious visual experience, thus forming a unique artistic style. The use of three-dimensional elements, so that the poster finished presenting a refreshing visual experience, can quickly attract people's attention.

In logo design, the use of three-dimensional elements is also increasingly prominent. The logo is not only a symbol of an enterprise in terms of commodity content, production technology and business culture, but also represents the brand image of the enterprise in the public mind. At the same time, the logo also has many characteristics such as prominence, recognition, functionality, artistry, diversity, durability, accuracy and so on. By exploring the different features of logos, we can gradually understand the characteristics of a certain region, country, or even a certain era, and we can also use and foretell the artistic features and styles in the evolution of logos. With the continuous development of science and technology, the logo design industry has been moving towards informationization, modernization and visualization, and the focus of the logo design field in design research has also shifted from a single message to a variety of forms of expression, thus stimulating people's perception from a new angle.

V. Summary

The extensive use of three-dimensional elements is an inevitable product of the development of science and technology and the progress of the times, which meets the pursuit of visual aesthetics of the people through the extremely modernized design, but also fully demonstrates the diversity of the graphic design, graphic design to inject new fresh blood. Today, three-dimensional elements make graphic design from the traditional sense of the "plane" on the design, broaden the scope of graphic design elements, enrich the visual effect of graphic design, make the design object more vitality and competitiveness.