How do book editors cope with the new media era

The news that "Encyclopedia Britannica stopped publishing" has made the traditional book publishing industry feel another impact. This encyclopedia is called the most famous and authoritative encyclopedia in the world today. Since it was first published in Edinburgh, Scotland in the middle of18th century, after several centuries of continuous editing and revision, it has completed all 24 volumes14th edition, laying an unshakable position in the encyclopedia field. However, with the advent of the Internet age, the former "big brother" has little advantage in the face of the powerful search capabilities of websites such as Google and Yahoo and the unparalleled interactivity of websites such as Wikipedia. Although book publishing companies continue to publish electronically, the era of Encyclopedia Britannica is over. Renewing ideas to meet challenges, the richness of new media information, the rapidity of communication, the diversity of carriers and the frequency of interaction really make the traditional publishing industry far behind. In the face of the surging wave of media revolution, book editors must not stick to their positions and not think about change. They must keep pace with the times, renew their ideas, change their roles and meet challenges. First of all, editors should practice the "golden eye" and extract the essence from the complicated information ocean. In the era of new media, the power of science and technology has changed the structure and dissemination of knowledge. People's demand for knowledge not only exceeds the limit of the content that books can carry, but also exceeds the time required for traditional book publishing. If book editors want to win the unique position of book publishing in the ever-changing new media era, they must always regard quality as their life and make books stand the test of readers and the market. Editors also need to enhance their awareness of learning, be familiar with and master the particularity of the new media era, face up to the opportunities and challenges brought by the digital revolution to the publishing industry, cultivate a pair of "golden eyes" and extract the essence from the complicated information ocean. Secondly, editors should be able to predict information keenly and find the "rough jade" with a pair of discerning eyes. For a long time, due to the relatively fixed division of labor and publishing field of publishing houses in China, a relatively fixed group of authors and readers has been formed. It can be said that this has formed an information monopoly to a certain extent, and it is not uncommon for a book to be printed for decades. In the digital age, the frequency of information updating is unprecedented, and readers' concerns and excitement will constantly change. Every piece of information may give birth to an opportunity, which may be sudden or fleeting. If an editor wants to gain an advantage in the fierce book competition, he must make a keen prediction of this information, react quickly, and find those "rough jade" with a pair of discerning eyes. Thirdly, editors should be familiar with the new changes in book publishing in the new media era and make a comprehensive plan for editing and publishing. Readers' concern and demand are the driving force of the book market. In the new media era, personalization and interactivity are the most important, which makes readers pay more attention to personalization, uniqueness and originality in their reading orientation. There are fewer and fewer works that follow the trend of speculation and echo others' opinions, which requires editors to pay more attention to the planning of books and be unique in publishing purposes. Book editors should have an overall concept, form a basic judgment of social life and a basic understanding of readers' concerns and needs by increasing knowledge reserves, updating knowledge structure and improving knowledge application and integration ability, and then make a comprehensive plan according to their own strengths, gain a keen insight into the market and enhance their coordination ability. Before planning the topic, they should make full market research and forecast, comprehensively consider the positioning of readers and the choice of authors, formulate feasible marketing plans and conduct detailed cost accounting. Follow the trend and learn from each other. The development of new media technology not only impacts the traditional publishing industry, but also provides more choices for traditional publishing. Book editors, as practitioners in traditional industries, should realize that new media has the characteristics of massive content, instant communication and smooth interaction, which reflects the trend of publishing industry in the future. Only by actively adapting to this trend and making full use of the advantages of new media technology in planning, editing and publicity can book editors push traditional books into a new era. On the one hand, it is necessary to break the flat and single mode of book publishing and realize three-dimensional and multimedia publishing. The emergence of new media makes it possible for the same content to be displayed in different dimensions and characteristics through different means. Book editors should establish the concept of three-dimensional and multimedia when planning topics, pay attention to the three-dimensional development and utilization of products, and actively explore ways such as network, mobile phone publishing and film and television linkage when editing and publishing books to meet the needs of different groups of people, extend products and realize value multiplication. On the other hand, information technology should be used to improve editing efficiency and optimize publishing process. With the popularization of computer and network applications, modern editing methods have made a leap forward, and electronic processing is gradually replacing traditional manuscript processing. The introduction of some professional software can free book editors from heavy proofreading work, and the convenience of network transmission can greatly shorten the publishing cycle. Therefore, in the information age, book editors must learn relevant new technologies and means, master the comprehensive editing ability of cross-media technology, improve efficiency, devote more energy to topic planning, and make use of advanced communication means to make books have greater social attention and influence. Under the impact of new media, traditional books still firmly occupy a place. The reason is, on the one hand, the reading habits formed by readers for a long time; On the other hand, the heavy, systematic and profound reading experience brought by the classic, elegant and rigorous characteristics of traditional books is also one of the sources of its vitality. In the new media era, the information explosion has greatly expanded people's reading horizons and categories, but the resulting information is muddy, and even false news confuses people, leaving enough living space for traditional books that insist on "content is king". Book editors should adhere to the value orientation of "content is king" and create more excellent products with vision, knowledge and enthusiasm. The author believes that in the whole planning and production process, book editors should pay special attention to the combination of form and content, humanities and science, aesthetics and practicality, so that paper reading can glow with enduring charm.