What is social e-commerce?

Social e-commerce, namely social commerce, is a new derivative model of e-commerce. With the help of social networking sites, SNS, Weibo, social media and online media, it assists the purchase and sale of goods through social interaction and user-generated content. In the era of Web2.0, more and more content and behaviors are generated and dominated by end users, such as blogs and Weibo.

The origin of social e-commerce

20 13, the wechat business led by "wechat friends circle" is rising day by day. Wechat business conforms to the trend of mobile Internet and social economy. Although it is full of vitality, its development is chaotic and full of challenges.

It is understood that WeChat business is a new type of e-commerce for enterprises or individuals to open stores based on social media. It is mainly divided into two types: WeChat business based on WeChat official account becomes B2C WeChat business, and it becomes C2C WeChat business based on friends circle. Like Taobao, WeChat business includes Tmall platform (B2C WeChat business) and Taobao market (C2C WeChat business). The difference is that WeChat business is based on WeChat's ability to "connect everything", which realizes social sharing of goods, recommendation of acquaintances and display of friends circle.

Wechat commerce is a new e-commerce model based on WeChat ecosystem, which integrates mobile and social activities. Mainly divided into two links: B2C link and C2C link.

Due to the low barriers to entry, most WeChat businesses have not been registered and audited, which also makes WeChat business a hiding place for many fake and shoddy products. Market chaos is gradually exposed, and its chaos is not uncommon.

Due to various chaotic behaviors, the industry of WeChat business has changed. 20 15, social e-commerce began to go to the public. The predecessor of social e-commerce is "WeChat business", which is a variant of "WeChat business".